Coca Cola

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  • Our 90,500 associates around the world live and work in the markets we serve -- more than 86 percent of them outside the U.S. In this geographically diverse environment, we learn from each market and share those learnings quickly
  • The company said the new ‘Coca-Cola Open Happiness’ campaign is designed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally
  • Coca Cola

    1. 1. 1<br />
    2. 2. Quick facts<br />2<br />
    3. 3. MISSION<br />3<br />
    4. 4. VALUES<br />Leadership:shape a better future<br />Collaboration:Leverage collective genius<br />Integrity:Be real <br />Accountability:If it is to be, it&apos;s up to me <br />Passion: Committed in heart and mind <br />Diversity: As inclusive as our brands <br />Quality:What we do, we do well <br />4<br />
    5. 5. DIFFERENTPRODUCTS<br />5<br />
    6. 6. COCA COLA STATISTICS<br />6<br />Coca cola owns more than ½ of the world’s beverages<br />Coke is affordable in all countries.<br />It is not out of the price range for<br />an afternoon snack.<br /> Coke comes in a variety of sizes worldwide so we can use it for a crowd or as a personal snack drink<br />
    7. 7. WORKING AS A GLOBAL TEAM<br />Built around two crore assets, its brand and its people.<br />They believe in being inspired and motivated to achieve extraordinary things.<br />Acc. to them the combined talents, skills, knowledge, experience and passion of their people makes them who they are.<br />7<br />
    8. 8. 8<br />
    9. 9. 9<br />SWOT ANALYSIS<br />
    10. 10. 10<br />
    11. 11. CONT….<br />11<br />
    12. 12. STPD ANALYSIS<br />12<br />
    13. 13. MARKETINGWORLDWIDE<br />In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.<br />13<br />This COKE CANE is written in Hebrew<br />
    14. 14. MARKETING CAMPAIGNS<br />14<br />Things go better with coke<br />Live on the coke <br />side of life<br />
    15. 15. <ul><li>1970: It's the real thing.
    16. 16. 1971: I'd like to buy the world a Coke.
    17. 17. 1976: Coke adds life.
    18. 18. 1979: Have a Coke and a Smile.
    19. 19. 1990: Can't Beat the Real Thing. </li></ul>15<br />‘COCA-COLA OPEN HAPPINESS’ <br />
    20. 20. PLC<br />16<br />
    21. 21. 17<br />BRANDING <br />STRATEGIES<br />
    22. 22. THREE A’S :<br />18<br />
    23. 23. THREE P’S :<br /><ul><li>Preference
    24. 24. Penetration {high}
    25. 25. Price-Related Value</li></ul>19<br />
    26. 26. 20<br />
    27. 27. SPONSERSHIPS OF SPORTS EVENTS<br />21<br />
    28. 28. IN FILM BRANDING<br />22<br />
    29. 29. BRANDAMBASSDORS<br />23<br />
    30. 30. ADVERTISMENTS<br />24<br />
    31. 31. ADVERTISING<br />first advertised as a remedy for headaches and exhaustion <br />Songs used in coca cola commercials have become popular.<br />They use catchy mottos such as:<br /> “Adds a refreshing relish to every form of exercise”<br />25<br />
    32. 32. Coca-ColaRecognition<br />Coca-Cola is recognized by 94% of the world’s population<br />Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day<br />26<br />
    33. 33. 27<br />As posters<br />On trays<br />As books<br />Music cd’s<br />On Christmas<br />As clock<br />furniture<br />On apparels<br />On dolls<br />Salt and pepper <br />shakers<br />On calendars<br />Home decorating<br />
    34. 34. 28<br />
    35. 35. BUYING HABITS from the side of customers <br />29<br />
    36. 36. COMPANIES PROSPECTIVE<br />30<br />
    37. 37. thank you<br />31<br />Presented by<br />Tasmeen<br />Pooja<br />varsha<br />

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