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Coca Cola

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  • Our 90,500 associates around the world live and work in the markets we serve -- more than 86 percent of them outside the U.S. In this geographically diverse environment, we learn from each market and share those learnings quickly
  • The company said the new ‘Coca-Cola Open Happiness’ campaign is designed to serve as a platform for all integrated marketing initiatives for brand Coca-Cola globally
  • Transcript

    • 1. 1
    • 2. Quick facts
      2
    • 3. MISSION
      3
    • 4. VALUES
      Leadership:shape a better future
      Collaboration:Leverage collective genius
      Integrity:Be real
      Accountability:If it is to be, it's up to me
      Passion: Committed in heart and mind
      Diversity: As inclusive as our brands
      Quality:What we do, we do well
      4
    • 5. DIFFERENTPRODUCTS
      5
    • 6. COCA COLA STATISTICS
      6
      Coca cola owns more than ½ of the world’s beverages
      Coke is affordable in all countries.
      It is not out of the price range for
      an afternoon snack.
      Coke comes in a variety of sizes worldwide so we can use it for a crowd or as a personal snack drink
    • 7. WORKING AS A GLOBAL TEAM
      Built around two crore assets, its brand and its people.
      They believe in being inspired and motivated to achieve extraordinary things.
      Acc. to them the combined talents, skills, knowledge, experience and passion of their people makes them who they are.
      7
    • 8. 8
    • 9. 9
      SWOT ANALYSIS
    • 10. 10
    • 11. CONT….
      11
    • 12. STPD ANALYSIS
      12
    • 13. MARKETINGWORLDWIDE
      In 1998 Coke international created its first ad for the celebration of the Muslim holiday of Ramadan. It was run in 20 countries worldwide.
      13
      This COKE CANE is written in Hebrew
    • 14. MARKETING CAMPAIGNS
      14
      Things go better with coke
      Live on the coke
      side of life
    • 15.
      • 1970: It's the real thing.
      • 16. 1971: I'd like to buy the world a Coke.
      • 17. 1976: Coke adds life.
      • 18. 1979: Have a Coke and a Smile.
      • 19. 1990: Can't Beat the Real Thing.
      15
      ‘COCA-COLA OPEN HAPPINESS’
    • 20. PLC
      16
    • 21. 17
      BRANDING
      STRATEGIES
    • 22. THREE A’S :
      18
    • 23. THREE P’S :
      • Preference
      • 24. Penetration {high}
      • 25. Price-Related Value
      19
    • 26. 20
    • 27. SPONSERSHIPS OF SPORTS EVENTS
      21
    • 28. IN FILM BRANDING
      22
    • 29. BRANDAMBASSDORS
      23
    • 30. ADVERTISMENTS
      24
    • 31. ADVERTISING
      first advertised as a remedy for headaches and exhaustion
      Songs used in coca cola commercials have become popular.
      They use catchy mottos such as:
      “Adds a refreshing relish to every form of exercise”
      25
    • 32. Coca-ColaRecognition
      Coca-Cola is recognized by 94% of the world’s population
      Approximately 10,450 Coca-Cola brand drinks are consumed around the world each second of every day
      26
    • 33. 27
      As posters
      On trays
      As books
      Music cd’s
      On Christmas
      As clock
      furniture
      On apparels
      On dolls
      Salt and pepper
      shakers
      On calendars
      Home decorating
    • 34. 28
    • 35. BUYING HABITS from the side of customers
      29
    • 36. COMPANIES PROSPECTIVE
      30
    • 37. thank you
      31
      Presented by
      Tasmeen
      Pooja
      varsha

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