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NYATEP13CNRW_Presentation

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This is the presentation co-developed & presented by Deidre Dutcher and Hannah Morgan of Career Navigator; and Todd Sloane of RochesterWorks!. It highlights the accelerated placement rates, reduction …

This is the presentation co-developed & presented by Deidre Dutcher and Hannah Morgan of Career Navigator; and Todd Sloane of RochesterWorks!. It highlights the accelerated placement rates, reduction in staffing and ROI for the Career Navigator program as developed at RochesterWorks!


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  • Open with manhole close with FIST
  • The Career Navigator Program© has introduced a radically new learning model for addressing the job search process in today’s economy.
  • Marketing Plan vs ResumeNetworking vs Job Boards
  • To find the training on the department of labor site go to: www.labor.ny.gov go to: Individuals > Job Seekers > Training > Eligible Training Provider List > and search under “course offering” using the term “Career Navigator”Direct link to ETPL page on NYSDOL is: https://applications.labor.ny.gov/ETPL/ The Search page is at: https://applications.labor.ny.gov/ETPL/Search.faces
  • Professional, long-term unemployed, DW’s often underutilized our services.Intensive program along with support immediately afterword, generates reduced time to re-employmentEngagement in Search Teams and referrals to center services after class, reduces exits while receiving UI numbersUnder-employment is a common phenomena for this population, as is relocation, both of which hurt the local economy. During our most recent program year, program graduates saw an average increase in salary in their new employment post-program completion.
  • Electronic and SM promotion is well-suited to this group. In addition we include print collateral flyers in our introductory packets.We push as much benefit, content and selection information out as needed so that candidates can self-select appropriately.ANY interested candidate can apply for the course through the free online service eventbrite.com They are established, free for any non-ticketed event and enable collection of custom information for applicants. By developing a customized application for Career Navigator, this becomes a pre-screening tool for us. Since Eventbrite allows email to any registrant we can send notices out this way as well. (i.e. you are not eligible, you are eligible, we need more information to determine your eligibility, etc…)All print material points to our information and application pagesOur information page points to the application page.For smaller career centers where streamlining is not an issue, the program can be implemented by staff selection or referral at the time of initial assessment or delivery of other services. In this case staff awareness of the ideal candidates is key.
  • Graduate-only LinkedIn group to which we promote upcoming classes. With about 1,000 prior graduates locally this is usually sufficient as graduates will refer to peers who are looking for work. We also promote to our internal mailing lists, LI groups, as well as local networking and professional development groups.Since this group has often been employed in the same position for a longer time, they tend to focus their search initially on job-specific skills and their industry. They may not consider transferable skills and competencies, let alone know how to effectively market these. (These are the management, workplace, academic and personal effectiveness competencies found on the ETA’s Competency Model which can be found here: http://www.careeronestop.org/competencymodel/pyramid.aspx )The time that it takes them to “get this” can be considerable for these individuals and they may seek to relocate to where their “industry is hot” or wait until late in the claim to really engage in services. Lastly, they may seek training/training dollars in a new field or to upgrade their skills. The cost to the client in time & money, and potentially the one-stop, for these skill upgrades and cross-grades are much higher than that for the Career Navigator program.While this might be wise for some, it’s been our experience that many of these clients have highly marketable skills at present and simply need to learn to market them.
  • Bringing in community members who might not otherwise connect with us.Keeping them engaged through search teams and referrals to other services.Dramatically reduced time to reemployment for these individuals.Higher employment rate for these individuals in general and the community as a whole.
  • FIST
  • Transcript

    • 1. Career © Navigator A Training Program for Job Search Success Deidre.Dutcher@gmail.com 585-330-6135 Watch the video at our website: CareerNavigatorProgram.com
    • 2. Who is the ideal Career Navigator© Candidate? Job Seekers who: • Want to find a job quickly or, • Are motivated to look for work. • Have a solid work history or, • Are ready and able to take a job. • Do not need, want or qualify for additional types of training or, • Have completed training. • Professionals, veterans, graduates, career changers, dislocated workers.
    • 3. Why Career Navigator©? • Referrals + Career Sites* + SoMe Recruiters >50% *Career Sites defined as Company Websites • Mid-sized companies added 2 million workers in the last 2 years. (Businesses with sales between $10 million and a billion dollars annually: factories, construction companies, professional services.)
    • 4. What is Career Navigator©? Our multi-dimensional approach incorporates • Mechanics – Marketing Plan, Social Media, Networking, Interviewing, STAR Stories, Resume • Practice – Daily presentations, mock interviewing, speed networking, repetition • EQ – Dealing with job loss, managing relationships at home, successfully transitioning into new employment, lifetime career management
    • 5. • 5 Full Days of Learning – Sets the pace, increases productivity • Proactive vs. Reactive – Marketing Plan vs. Resume – Target Lists
    • 6. • Participant Centered • Group Dynamics • Skill Building Exercises
    • 7. • • • • Critically necessary skills and drills Boot camp environment Address the human side of job loss (EQ) Team dynamics create support & confidence
    • 8. Hannah Morgan
    • 9. The Results RochesterWorks Summary Report August 2009 through June 2013 1711 Participants Average Age Average Income % Reporting Employment Average Days to Employment Median Days to Employment 51 $58,997 40% 95 73 USDOL Bureau of Labor Statistics (Oct 2013) Average Days to Employment 255 Median Days to Employment 118
    • 10. GPS Team Certification • Run your own GPS Teams • Use Create multiple groups, specific focus groups • Use our proven process and materials for success • Highly structured Team process creates activity, accountability, motivation, results! • Maintains group cohesiveness. • Over 1,700 LinkedIn CN Group members provide continued support and networking opportunities.
    • 11. • • • • • • • • • • RochesterWorks Niagara County WorkSourceOne Finger Lakes Works CSS Workforce NY WDI Buffalo-Erie County Dutchess County Veterans Bausch & Lomb Sikorsky
    • 12. • • • • • Background RW Career Center Benefits Enrollment Process - scalable Search Teams – structure and benefits Self-sustaining model
    • 13. • • • • Piloted during the WIRED grant Now largely self-sustaining for over four years Funded as a Short-term Prevocational Service Found on ETPL under “Career Navigator”
    • 14. • Engaging “disconnected” DW’s • Rapid time-to-reemployment (65 days vs. 35+ weeks) • Reduction in exiting while receiving UI #’s • ED by re-employment and appropriate employment of these individuals
    • 15. • Our goal – reduce barriers to participation, use technology to reduce staffing expense, engage professional DW’s. • Process: Social Media promotion > self-application > Electronic pre-screening > enrollment of prequalified candidates • Other methods...
    • 16. • • • • • Weekly Accountability Group Cohort Model Staff-directed > Self-directed Cross-referral to other center services Time-to-reemployment 2/3 that of training without Search Teams
    • 17. • Social Media “Graduate” promotion. • Linked In Group, Facebook, twitter integration. • Cost-benefit: especially as it relates to transferable skills.
    • 18. • Engagement of professional DW’s • Rapid time to appropriate employment for these individuals • Higher rates of employment for these individuals and the community
    • 19. • I am leaving out a lot of the details that we have learned through “the school of hard knocks” so… • If you have any questions about implementation at your site, now or after today, please ask! • Todd Sloane, Career Services Advisor, RochesterWorks!, tsloane@rochesterworks.org, 585.262.7527
    • 20. How to Contact Career Navigator© Deidre.Dutcher@gmail.com 585-330-6135 Watch the video at our website: CareerNavigatorProgram.com