0
10/6/2013
SABYASACHI BHARADWAJ
CHANSHITA JAISWAL
NETRI AGRAWAL
ANKUR SHRIVASTAVA
GAURAV MAHESHWARI
TASHEEN SHEIKH
PRESENTE...
Nokia Corporation is a Finland based
multinational company
Headquarter -- Espoo, Finland
CEO – Stephen Elop
Founder – Fred...
a
a
CORE BENEFIT
ACTUAL
PRODUCT
AUGMENTED
PRODUCT
10/6/2013
NOKIA 1011
10/6/2013
In 1992,Launced its First Digital handheld GSM
Phone ,The Nokia 1011
Launched very few models due to lesser dema...
10/6/2013
a
Launched phones without
external antenna
Had better features like games,
alarm, ergonomic keypad,
display etc.
Models like...
10/6/2013
a
Launched a lot of touch screen
models
Dropped Mobile Prices.
Launched Qwerty+touch
model N-97
Most Profit Gained.
10/6/201...
q
10/6/2013
Nokia’s poor product design
which did not attract consumers.
Shifted focus on Windows as
its main OS
Strong Dependence on ...
Time
Growth
Maturity
Decline
Introduction
Sales curve
The Concept Phones
Nokia E- series
Nokia Symbian
& N- Series
Nokia W...
10/6/2013
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Nokia product life cycle

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Transcript of "Nokia product life cycle"

  1. 1. 10/6/2013 SABYASACHI BHARADWAJ CHANSHITA JAISWAL NETRI AGRAWAL ANKUR SHRIVASTAVA GAURAV MAHESHWARI TASHEEN SHEIKH PRESENTED BY-
  2. 2. Nokia Corporation is a Finland based multinational company Headquarter -- Espoo, Finland CEO – Stephen Elop Founder – Fredrik Idestam 1865 Nokia started as a pulp, rubber & cable manufacturer 10/6/2013
  3. 3. a
  4. 4. a CORE BENEFIT ACTUAL PRODUCT AUGMENTED PRODUCT
  5. 5. 10/6/2013 NOKIA 1011
  6. 6. 10/6/2013 In 1992,Launced its First Digital handheld GSM Phone ,The Nokia 1011 Launched very few models due to lesser demand & innovation Sold both GSM & CDMA phones Launched 1st model Nokia 2100 with Nokia tune 2110 was 1st model capable of sending/receiving sms
  7. 7. 10/6/2013 a
  8. 8. Launched phones without external antenna Had better features like games, alarm, ergonomic keypad, display etc. Models like Nokia 3310/3315 marked beginning of growth stage Launched models like N95 to compete with Apple’s i-phone 10/6/2013 a
  9. 9. 10/6/2013 a
  10. 10. Launched a lot of touch screen models Dropped Mobile Prices. Launched Qwerty+touch model N-97 Most Profit Gained. 10/6/2013 a
  11. 11. q 10/6/2013
  12. 12. Nokia’s poor product design which did not attract consumers. Shifted focus on Windows as its main OS Strong Dependence on brand equity. Changing technological Environment. 10/6/2013 a
  13. 13. Time Growth Maturity Decline Introduction Sales curve The Concept Phones Nokia E- series Nokia Symbian & N- Series Nokia Windows & Symbian phones 10/6/2013
  14. 14. 10/6/2013
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