search engine optimization: the process of improving the visibility of a website in search engines like google, bing and yahoo! in the un-paid search results portioins of search engine results pages (serps).
in other words: the process of connecting your readers' searches with the information you provide.
social media: sharing (don't worry, we'll talk more about this)
linking to prior posts on your blog (called deep linking)
offering to guest post, or invite a guest poster to post on your blog
builds authority in both the blogging community as well as in search results
pick your guest blogging opportunities strategically
sign up for a free feedburner account. plug in your feed address to have your feed "burned." make sure your settings list your feed address correctly and watch the subscribers roll in (this will be an important number when advertisers come calling)
twitter: it's not just for the really, really bored
190 million users and counting, generating 65 million tweets daily, it's one of the largest social networks online today, enabling users to microblog and follow their interests in 140 characters or less
twitter users interact by tweeting and retweeting updates and by posting links to other media, whether that's other websites, photos, video or audio
most interaction on twitter happens through third-party apps and SMS (text) messaging on smart phones
you probably have some updates to read. let's spend 15 minutes checking them out. click through to read the posts on their respective sites and look for things like information organization and design.
spend 45 minutes creating a draft of a new blog post.
comparisons of blogging platforms
post using one of the posts you read this morning/this week as a reference
a list of tips for beginning bloggers
As you work on this exercise, I will spend 5-10 minutes with each of you to address any of your questions or walk you through any problems you might be having with anything we discussed in class on Monday.
not only will an editorial calendar keep you, the blogger, organized, but it will also make you more marketable to potential sponsors and advertisers.
plus, you'll never want for a blog post idea again. you've already done the creative thinking; the calendar tells you what to write about each day.
an editorial calendar will also improve your coverage, since anything that crosses your path that could add to a blog post or series you know is approaching on your calendar can be saved and utilized rather than lost in a pile of links on your Google Reader
case study: how to use web analytics information to build returning visitors and increase profitability for a site
holiday content on tashadoestulsa.com, do what at this land press
track record of statistical success on halloween-related posts, as shown by free analytics software
created series of posts on both sites, all of which were optimized for search-engine friendliness
coordinated those efforts with social media and traditional media outreach, including local radio and tv appearances relevant to halloween events and conversational posts about halloween on social networks that included a link to halloween-related posts
do your readers seem to flock to your site when you post about a certain topic? what can you do to continue to cover that topic in new and interesting ways, that add to the conversation?
do your readers show up at your site at a certain time of day, week, month, year? figure out why and what it is your audience is looking for; then, make it available, front and center, and again the next time
does your social network go crazy when you start conversations on a certain topic? why should your facebook page or twitter stream be the end of the conversation? drive those interested in learning more to the discussion you create on your blog or website
make sure all successful posts are linked to more relevant information on your site