WLA - Library 2.0

Slide 2: My Take on the Movement

Slide 3: 2-way communication  Flexibility  Transparency  Openness  Decentralization  PARTICIPATION!! 

Slide 4: Blogs   Wikis  Instant Messenger  Email  Mashups  MySpace & Facebook  Websites (Sometimes)

Slide 5: Rules Rule  Take pride in creating parameters for use  Librarians as experts  Library is institution  Technology used reluctantly and seen as anti-  library

Slide 6: Web 2.0 = FREEDOM! Libraries = CONTROL! How do we make them mesh seamlessly?

Slide 7: Library 2.0 simply means making your library’s space (virtual and physical) more interactive, collaborative, and driven by community needs. Examples of where to start include blogs, gaming nights for teens, and collaborative photo sites. The basic drive is to get people back into the library by making the library relevant to what they want and need in their daily lives…to make the library a destination and not an afterthought. - Sarah Houghton (Librarian in Black)

Slide 8: User-centered. 1. Socially Rich. 2. Communal. 3. Egalitarian. 4. Trusting. 5. Open. 6.

Slide 9: Most important part of Library 2.0  Forces Acceptance and Tolerance  Huge change in the way we approach our patrons  User-Centered Approach  Listen, Learn, Share  Allow Customer Input into our Processes  Become Transparent 

Slide 10: The library will embrace rapid change. We must be flexible and able to adapt. We question everything – is it being done for patrons or for librarians? Know your community. Know your patrons. Trust. Play.

Slide 11: Can be done WITHOUT Technology!

Slide 12: Thinks about customers before librarians. Embraces Web 2.0 tools without Technolust Connects people and technology and information Embraces non-textual information Is flexible and fast to respond to community needs Spots trends and leads customers rather than playing catch up Understands importance of content Understands the wisdom of crowds

Slide 13: You are not a format. You are a service. The user is the sun. The user is the magic element that transforms librarianship from a gatekeeping trade to a services profession.

Slide 14: Your website is your ambassador to tomorrow’s taxpayers. They will meet the website long before they see your building, your physical resources, or your people. Meet people where they are--not where you want them to be. The user is not \"remote.\" You, the librarian, are remote, and it is your job to close that gap.

Slide 15: Blogging with Comments ON Noise & Conversation in Libraries Reaching out beyond the building Use Tools/Tech that your patrons are using LISTENING & LEARNING Saying YES! Long Tail

Slide 16: Menasha’s New Website Ann Arbor District Library Decentralized Content Creation On-the-fly Changes Constant Updates Radical Trust of Users Rich User Experience

Slide 17: Less hierarchy more flexibility  Trust staff – no micromanagement  Transparency  Involve all levels of staff in conversation  Explain decisions fully and honestly  Create a structure that supports quick decision making and  implementation Train staff and encourage them to learn and share knowledge  Allow play time with technology  LISTEN LISTEN LISTEN  Offer structures for feedback; staff blogs, department forums, etc. 

Slide 18: My patrons aren’t interested in technology My time is better spent elsewhere This is just a silly theory cooked up by those weird young librarians to drive us wild I’m Too Busy to Do This I don’t have the money

Slide 19: Managers must make it a priority for the library. Play time must be encouraged. Equipment must be available. How do we answer the needs of our online patrons if we don’t make this a priority? How do we serve our new generations of adults without changing how we approach them? Libraries promote Life Long Learning and librarians must embrace it as well.

Slide 20: Tasha Saecker tasha@menashalibrary.org TashRow on AIM