Luxury Brands

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The luxury brands has a niche market.

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Luxury Brands

  1. 1. BRANDS<br />
  2. 2. LUXURY BRANDS<br />&quot;I have the garden, the house, all this is beautiful. A house in Florida too … For me, I assimilate it [luxury] to comfort.&quot;<br />
  3. 3. CRITERIA TO MEET THE LUXURY BRANDS <br />
  4. 4. AUTHENCITY AND CONVICTION <br />ICONIC STATUS<br />GLOBAL<br /> CORE CHARACTERISTICS OF<br />
  5. 5. A U T H E N C I T Y <br /> A N D <br />C O N V I C T I O N<br />A leading luxury brand must possess an authenticity and sustained conviction to qualities such as excellence, precision, craftsmanship, taste, and innovation that makes choice of brand exceptionally important for purchase.<br />
  6. 6. ICONIC STATUS<br />Leading luxury brands must be desired at a level that effectively precludes substitutes during the purchase decision.<br /> GLOBAL<br />it must be global with at least 30 percent of sales volume being derived from markets beyond its home country and a presence in all the core markets of the Americas, Europe and Asia.<br />
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  9. 9.
  10. 10. e -Luxury Brands <br />Element<br />
  11. 11. Visuals involve the use of tools and aids such as <br />colour-scheme, video clips, slideshows, three <br />dimensional product view, zoom facilities of whole and <br />parts of products.<br />Smellit’s become possible for online consumers to have a whiff of scent while shopping on the Internet.<br />Sound<br />It’s used to stimulate different<br />feelings in the subconscious of the shopper through music type, volume, pitch, tempo.<br />
  12. 12. Usability is the backbone of a website and crafts the online experience through<br />navigation and interactivity<br />Personalization In the present ‘Generation Me’, society, every consumer desires to be recognised as important, treated with respect and provided with personal attention. General e-retailers such as amazon.com and Britain’s tesco.com have mastered the art of online customer page personalization.<br />

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