Everyday Genius Institute An Education Company Taryn Voget, Co-Founder & CEO email@example.com • 415-676-1273
You’re in the bookstore…. Would you rather get advice from an MBA, or step inside Warren’s mind?
What We Do We catalog the world’s great minds and present their strategies so that Everyday people can achieve extraordinary results. Think like a Genius Golfer. Think like a Genius Innovator. Think like a Genius Cancer Survivor. Think like a Genius Teacher.
Products, Services and Media Products Research & Training Media Catalog of Genius Strategies (Content will be repurposed in multiple formats.) Physical Products Digital Downloads Subscriptions Classes / Seminars Lecture Series Webinars Research Projects Blog TV Show Documentaries Viral Videos Articles Podcasts
Business Model Distribution at major box store and online retailers: Direct-to-Consumer – products, training, subscriptions: Gross margin = Y%. Gross margin = X%. .com
We use a cutting edge Behavioral Modeling Methodology to deconstruct how Geniuses are thinking.
Marketing & Sales
Social Media Leverage Points Distinctive brand Repeat sales Content repurposed in multiple formats Geniuses promote at speaking events Viral Videos Strategies of Genius Blog Community
SEO and SEM
We will focus on:
High conversion rates
The 80/20 rule
Competition Book Series One-Off How-To Books & Information Products How-To Websites & Videos
Management Team Management Taryn Voget , Co-Founder & CEO Tim Hallbom , Co-Founder and Behavioral Scientist (CSO) Tim Bush , Box Store Sales Lead Product Development Lead, COO, & CMO, Open Advisors Mark Ahalt , Product & Mktg Zuher Ladak , Financial Advisor 3-5 Open Spots Board of Directors Taryn Voget Tim Hallbom Open Major Investors Taryn Voget You
Financial Projections & Key Metrics
Provide a five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate.
Accomplishments 51 Reviews 19 Reviews 24 Reviews 22 Reviews Coming Soon… Launched website & 4 products From May – Oct 2010 Launched strong, distinctive brand in 9 months with <$200K Positive media coverage Product being reviewed by 15+ box store retailers $30K in revenue in first 6 mos with virtually no advertising Designed a profitable and rapidly scalable business
Use of Funds Salaries for executives Sales, advertising & PR Studio space & equipment Hire key employees to create additional products Content management system SEO, SEM, & website optimization New packaging design Inventory & POP displays for retailers $ $ $ $ $ $ $ $1.5 Million Needed to Fund: