Edgi investor pitch_v1


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  • Featuring 432 Pages of Investment Advice from an MBA & Journalist What if you could shave years off your learning curve? Learning a new skill is inefficient. Don’t have access to the best people and even if you do, you don’t know how they really think….. The most important part of what they do is frequently burried beneath their conscious awareness. For example: It’s difficult to learn new skills. 90% of what How-To books teach is irrelevant to mastering a skill. Content overload. Attention spans are shorter and people expect quick results. Too many options to choose from & quality is inconsistent – don’t know if the ‘how-to’ is really good advice. Traditional publishing is dead- people expect multimedia. Not fun and easy. Not taking advantage of most effective way to learn. Best people in the field – those actually doing – often don’t teach or write. If they do, they don’t really know how they think.
  • What if you could get inside the mind of Warren Buffet? Steve Jobs? Josh Waitzkin? How to strategies from people who are the very best at what they do – not theory but what they ACTUALLY do. Multimedia format. Highly streamlined, highly potent content that teaches people HOW to think and shave years off their learning curve. Consistent quality & format designed to maximize learning. The 80/20 rule.
  • We reveal conscious and subconscious thinking patterns – we find out the 10% that leads to 90% of the success We look at body language, eye cues, voice tone, words and reveal how they are thinking that is beneath their conscious awareness Strategies are highly streamlined We teach the strategies in a fun, easy way with multimedia, intense use of graphics and visual cues for maximum learning absorption. Been done in small psychology projects but the concept of deconstructing geniuses and cataloging strategies doesn’t exist on the market.
  • PR will focus on bloggers, gift guides and articles in various print publications
  • Timeline: Came up with idea for EDGI in October 2009 Launched website and first product in May 2010 Launched 3 more products from July – October 2010
  • Edgi investor pitch_v1

    1. 1. Everyday Genius Institute An Education Company Taryn Voget, Co-Founder & CEO taryn@everydaygeniusinstitute.com • 415-676-1273
    2. 2. You’re in the bookstore…. Would you rather get advice from an MBA, or step inside Warren’s mind?
    3. 3. What We Do We catalog the world’s great minds and present their strategies so that Everyday people can achieve extraordinary results. Think like a Genius Golfer. Think like a Genius Innovator. Think like a Genius Cancer Survivor. Think like a Genius Teacher.
    4. 4. Products, Services and Media Products Research & Training Media Catalog of Genius Strategies (Content will be repurposed in multiple formats.) Physical Products Digital Downloads Subscriptions Classes / Seminars Lecture Series Webinars Research Projects Blog TV Show Documentaries Viral Videos Articles Podcasts
    5. 5. Business Model Distribution at major box store and online retailers: Direct-to-Consumer – products, training, subscriptions: Gross margin = Y%. Gross margin = X%. .com
    6. 6. Underlying Magic <ul><li>We use a cutting edge Behavioral Modeling Methodology to deconstruct how Geniuses are thinking. </li></ul>Play Video
    7. 7. Marketing & Sales <ul><li>Sales </li></ul><ul><li>Box Stores </li></ul><ul><li>Industry Niches </li></ul><ul><li>International </li></ul><ul><li>Subscriptions </li></ul>Social Media Leverage Points Distinctive brand Repeat sales Content repurposed in multiple formats Geniuses promote at speaking events Viral Videos Strategies of Genius Blog Community <ul><li>Advertising </li></ul><ul><li>& PR </li></ul><ul><li>SEO and SEM </li></ul><ul><li>Direct Response </li></ul><ul><li>PR </li></ul><ul><li>We will focus on: </li></ul><ul><li>Measurable results </li></ul><ul><li>High conversion rates </li></ul><ul><li>The 80/20 rule </li></ul><ul><li>Repeat sales </li></ul>
    8. 8. Competition Book Series One-Off How-To Books & Information Products How-To Websites & Videos
    9. 9. Management Team Management Taryn Voget , Co-Founder & CEO Tim Hallbom , Co-Founder and Behavioral Scientist (CSO) Tim Bush , Box Store Sales Lead Product Development Lead, COO, & CMO, Open Advisors Mark Ahalt , Product & Mktg Zuher Ladak , Financial Advisor 3-5 Open Spots Board of Directors Taryn Voget Tim Hallbom Open Major Investors Taryn Voget You 
    10. 10. Financial Projections & Key Metrics <ul><li>COMING!!! </li></ul><ul><li>Provide a five-year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate. </li></ul>
    11. 11. Accomplishments 51 Reviews 19 Reviews 24 Reviews 22 Reviews Coming Soon… Launched website & 4 products From May – Oct 2010 Launched strong, distinctive brand in 9 months with <$200K Positive media coverage Product being reviewed by 15+ box store retailers $30K in revenue in first 6 mos with virtually no advertising Designed a profitable and rapidly scalable business
    12. 12. Use of Funds Salaries for executives Sales, advertising & PR Studio space & equipment Hire key employees to create additional products Content management system SEO, SEM, & website optimization New packaging design Inventory & POP displays for retailers $ $ $ $ $ $ $ $1.5 Million Needed to Fund:
    13. 13. Thank You.