GRAMMY’s
Digital
Landscape
Companies in the Landscape
Twitter Followers
Tweet Volume by Day
Engagement Rate for Tweets

Tweet Engagement Rate
The number of retweets and favorites, per thousand followers, of
company...
Facebook Likes
Engagement Rate for Facebook Posts

Facebook Post Engagement Rate
The total number of likes, comments, and shares, per tho...
Google+ Plus Ones
Engagement Rate for Google+ Posts

Google+ Posts Engagement Rate
The total number of plus ones, comments, and reshares, pe...
Moz Domain Authority

Moz Domain Authority
Moz's best prediction about how a website will perform in search engine ranking...
Moz External Links

Moz External Links
Hyperlinks that point at (target) any domain other than the domain the link exists ...
Moz Domain Authority vs. Moz External Links
Average Monthly Web Traffic (in Millions)

Oscars

Golden Globe

Grammy's

0.6

0.65

1.6
Growth in Social Mentions (in Millions)

56th Grammys

34

55th Grammys

54th Grammys

24.8

13
How GRAMMY leveraged Digital to
transform GRAMMY brand experience
from a once-per-year TV Awards show, to
Music’s Biggest ...
GRAMMYs Digital Landscape
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GRAMMYs Digital Landscape

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Comparative analysis of Digital presence of top three awards nights; The Oscars, The Golden Globe and GRAMMYs.

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GRAMMYs Digital Landscape

  1. 1. GRAMMY’s Digital Landscape
  2. 2. Companies in the Landscape
  3. 3. Twitter Followers
  4. 4. Tweet Volume by Day
  5. 5. Engagement Rate for Tweets Tweet Engagement Rate The number of retweets and favorites, per thousand followers, of company's own tweets during this time period.
  6. 6. Facebook Likes
  7. 7. Engagement Rate for Facebook Posts Facebook Post Engagement Rate The total number of likes, comments, and shares, per thousand Page Likes, of posts on this company's Facebook page during this time period.
  8. 8. Google+ Plus Ones
  9. 9. Engagement Rate for Google+ Posts Google+ Posts Engagement Rate The total number of plus ones, comments, and reshares, per thousand Page +1s, of posts on this company's Google+ page during this time period.
  10. 10. Moz Domain Authority Moz Domain Authority Moz's best prediction about how a website will perform in search engine rankings (source:Moz).
  11. 11. Moz External Links Moz External Links Hyperlinks that point at (target) any domain other than the domain the link exists on Moz.
  12. 12. Moz Domain Authority vs. Moz External Links
  13. 13. Average Monthly Web Traffic (in Millions) Oscars Golden Globe Grammy's 0.6 0.65 1.6
  14. 14. Growth in Social Mentions (in Millions) 56th Grammys 34 55th Grammys 54th Grammys 24.8 13
  15. 15. How GRAMMY leveraged Digital to transform GRAMMY brand experience from a once-per-year TV Awards show, to Music’s Biggest Brand? Read the full story

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