Presented to Mr. Gajendra Sharma Faculty Retail Management Presentation by Tarun Kumar Arya International School of Marketing Communications 30 th January 2008

Retailing consists of the sale of goods or merchandise from a fixed location, such as a department store or kiosk, or by post, in small or individual lots for direct consumption by the purchaser Occupant Perceptions Organization Needs Cost Productivity Infrastructure Micro-environ Facility Services WORKING ENVIRONMENT Value For Money … retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Understand Retail Management …….

Sector Overview in India New Delhi & NCR ( 20%) Mumbai (10%) Pune (10%) Bangalore (35%) Chennai (10%) Hyderabad (5%) Others (10%) Others include Chandigarh, BBSR, Indore, Jaipur, Vizag, TVM, Calcutta etc

Future Growth Prospects IT/ITES Retail Corporate Office Others FY 2004-2005 FY 2005-2006 FY 2006-2007

Growing Market, limited trained manpower - hence prone to poaching Very few training institute with a focus to RM Acute manpower shortage foreseen in future Vendors as business partners Retailing may include subordinated services, such as delivery. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy. Retail Management - Indian Context

Growing Market, limited trained manpower

- hence prone to poaching

Very few training institute with a focus to RM

Acute manpower shortage foreseen in future

Vendors as business partners

Retailing may include subordinated services, such as delivery.

Retailers are at the end of the supply chain.

Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.

Consumers are buying across different Retail Channels. Insight….. More than 16% of the consumers shop across more than one channel (Mall). Standalone Retail Store BROWSE& BUY Malls Markets (All formats) Other Internet Catalog

Other

Internet

Catalog

Spurt in extremely large retail spaces. Shopping malls with over 1 million sq ft of space have become the order of the day. About 20 of these are now at various stages of construction across the country. In the National Capital Region (NCR), Unitech's Great India Place has more then 1.5 million square feet (sq ft) of retail space. In Mumbai, at least 8 malls with over 1 million sq ft. each. In Bangalore, at least 3 malls with similar dimensions are under development. Ludhiana will soon have a 1.6-million sq ft mall by Today Homes. Retail and Shopping Malls

Spurt in extremely large retail spaces.

Shopping malls with over 1 million sq ft of space have become the order of the day.

About 20 of these are now at various stages of construction across the country.

In the National Capital Region (NCR), Unitech's Great India Place has more then 1.5 million square feet (sq ft) of retail space.

In Mumbai, at least 8 malls with over 1 million sq ft. each.

In Bangalore, at least 3 malls with similar dimensions are under development.

Ludhiana will soon have a 1.6-million sq ft mall by Today Homes.

Target is complete household…… A Great Shift has occurred in Indian……. We are strengthening our positioning of the “Complete Department Store” to serve the whole household. For this Store brand needs to be developed like a FMCG brand which could be used by almost every family member, more and more times. The teenagers would be the next big customers. Their would be a decline. Customers of this Decade Customers of the Next decade JOINT FAMILY NUCLEAR FAMILY Individual Circles SINGLES

We are strengthening our positioning of the “Complete Department Store” to serve the whole household.

For this Store brand needs to be developed like a FMCG brand which could be used by almost every family member, more and more times.

The teenagers would be the next big customers.

FOR A SUCCESSFUL MALL …… A Carefully Conceived Design AND A Good Management Team, managing the functioning of the Mall. Efficient Management requires: Integration of the Owner and The Mall Management Team Modern, Convenient, Technologically Well-Equipped, Well -Maintained / Managed and Promoted – Today’s Malls…..

A Carefully Conceived Design

AND

A Good Management Team, managing the functioning of the Mall.

Efficient Management requires:

Integration of the Owner and

The Mall Management Team

India’s Best Shopping Malls Metropolis-Hiland Park, Kolkata 175,000 Sq.ft October 2004 onwards City Centre, Kolkata 400,000 Sq.ft March 2004 onwards Forum Mall, Kolkata 200,000 Sq.ft April 2003 onwards Sigma Mall, Bangalore 150,000 Sq.ft Oct 2004 onwards

India’s Best Shopping Malls The Zone, Nasik 100,000 Sq.ft May 2004 onwards High Street Phoenix Mall, Mumbai 450,000 Sq.ft Nov 2002 onwards R Mall, Mumbai 250,000 Sq.ft March 2004 onwards Forum Mall, Bhubaneshwar 190,000 Sq.ft March 2004 onwards

India’s Best Shopping Malls Galaxy Mall, Gurgaon 160,000 Sq.ft June 2004 onwards Sahara Mall, Gurgaon 237,000 Sq.ft June 2003 onwards

Shopping Malls of Noida Spice World, Noida 1,50,000 Sq.ft Date is not available CentreStage Mall, Noida 3,50,000 Sq.ft Date is not available Competition of The Great India Place

… One and Only One The Great India Place

A world-class integrated destination with multiple theme park, cinemas, shops and restaurants. The Great India Place is a retail and entertainment complex as part of Entertainment City, an international standard amusement park. About The Great India Place

A world-class integrated destination with multiple theme park, cinemas, shops and restaurants.

The Great India Place is a retail and entertainment complex as part of Entertainment City, an international standard amusement park.

This integrated mix-use destination also convinces with its prime location near Sector 18, right at the entrance of Noida. Spanning 1,500,000 sqft, this is the largest retail development in India. India’s first mall which dealing with Competitive Brands. About The Great India Place

This integrated mix-use destination also convinces with its prime location near Sector 18, right at the entrance of Noida.

Spanning 1,500,000 sqft, this is the largest retail development in India.

India’s first mall which dealing with Competitive Brands.

15,00,000 Sqft 80,000 Ft. Fall Most competitive brands. Biggest Parking No disk For all segments 3,50,000 Sqft 40,000 Ft. Fall No competitive brands. Comparatively Less. Elevates For Premium Segment Competitive Analysis TGIP Spice CSM 1,50,000 Sqft 22,000 Ft. Fall No competitive brands. Comparatively Less. Disk For premium segment

15,00,000 Sqft

80,000 Ft. Fall

Most competitive brands.

Biggest Parking

No disk

For all segments

3,50,000 Sqft

40,000 Ft. Fall

No competitive brands.

Comparatively Less.

Elevates

For Premium Segment

1,50,000 Sqft

22,000 Ft. Fall

No competitive brands.

Comparatively Less.

Disk

For premium segment

Designed by Callison Inc. the interior theme of the complex is "shoppertainment", which integrates shopping and entertainment in the same premises. Hence the complex has shops of all possible product and service categories Fascia

Designed by Callison Inc. the interior theme of the complex is "shoppertainment", which integrates shopping and entertainment in the same premises.

Hence the complex has shops of all possible product and service categories

Sitting Place in The Front Projected Photo of Mall Before Opening Fascia Pathway For Entrance

Parking Entrance of Parking Lower Level Parking Upper Level Parking Front Parking Way to Ground Floor from Parking

Accessibility Near To Atta Market (Sector 18) It is the Biggest Market of Noida and Greater Noida. It is also An Economy Hub of This Place. Mall is at the side of the main road. This road is connected to Delhi and Greater Noida.

Near To Atta Market (Sector 18)

It is the Biggest Market of Noida and Greater Noida.

It is also An Economy Hub of This Place.

Mall is at the side of the main road.

This road is connected to Delhi and Greater Noida.

Accessibility

Mostly the colour have been used are- Red, Yellow, Orange. On the floor, they have used White, Black, and Blue Marble. Lighting on the escalators are Blue. Rest lighting has done in a manner that gives a golden to the mall in the night. In the day time there is sufficient sources natural light. Colour & Lighting Internal

Mostly the colour have been used are- Red, Yellow, Orange.

On the floor, they have used White, Black, and Blue Marble.

Lighting on the escalators are Blue.

Rest lighting has done in a manner that gives a golden to the mall in the night.

In the day time there is sufficient sources natural light.

Front Colours are Orange, White and some other one. Lighting is very attractive. People can see that from a long distance, because of its shining Tunnels. All the displays have its own shining that increases its beauty. Colour & Lighting External

Front Colours are Orange, White and some other one.

Lighting is very attractive. People can see that from a long distance, because of its shining Tunnels.

All the displays have its own shining that increases its beauty.

The mall houses big retail outlets like Shopper's Stop, Globus, Pantaloons, Big Bazaar, Home Town, Lifestyle and Adlabs, and Spoon Food Court. Anchor Stores

The mall houses big retail outlets like Shopper's Stop, Globus, Pantaloons, Big Bazaar, Home Town, Lifestyle and Adlabs, and Spoon Food Court.

A 180,000 sq.ft. Food and Entertainment zone on the top floor .(Spoon) 6-screen Adlabs multiplex opened recently. 1200 Capacity in 4 Screens (Functional). The maximum area of the mall is covered by Future Group ventures named as Home Town, Big Bazaar and Pantaloon Food Court & Cineplex

A 180,000 sq.ft. Food and Entertainment zone on the top floor .(Spoon)

6-screen Adlabs multiplex opened recently.

1200 Capacity in 4 Screens (Functional).

The maximum area of the mall is covered by Future Group ventures named as Home Town, Big Bazaar and Pantaloon

The mall also has a dedicated 80,000 sft zone for the Wedding Bazaar and the Homesaaz that promise to transform your dreams into reality and your home into paradise. Jewels from Hazoorilal, R C Jellewers, Cygnus, Taraash, Wardrobe from Dulhan Libas, Sita Bridal, Study by Janak and Renowned Fashion Designers will be there at a one stop destination for those who look for perfection. The Home saaz section will cater to national and regional retailers involved in all categories of home improvement, and would make available every product and service segments that a consumer requires to build/renovate or decorate a home. Stores and Area

The mall also has a dedicated 80,000 sft zone for the Wedding Bazaar and the Homesaaz that promise to transform your dreams into reality and your home into paradise.

Jewels from Hazoorilal, R C Jellewers, Cygnus, Taraash, Wardrobe from Dulhan Libas, Sita Bridal, Study by Janak and Renowned Fashion Designers will be there at a one stop destination for those who look for perfection.

The Home saaz section will cater to national and regional retailers involved in all categories of home improvement, and would make available every product and service segments that a consumer requires to build/renovate or decorate a home.

Merchandise All the shops in the mall has different layout. The section of all the products are predefined. There is only one book store. That is Om Book Store. Walking space between shops is sufficient. The services of the mall meets with international standards.

All the shops in the mall has different layout.

The section of all the products are predefined.

There is only one book store. That is Om Book Store.

Walking space between shops is sufficient.

The services of the mall meets with international standards.

Merchandise Internal arrangement of the shops are shelf based. In the walking space, we can see various stalls and promotions.

Internal arrangement of the shops are shelf based.

In the walking space, we can see various stalls and promotions.

Merchandise Stalls Food Corner Men’s Parlor Lingerie Shop

Mall Transportation Mall gives three types of transportation:- Lift(9) Escalators (32) Steps (not for public use)

Mall gives three types of transportation:-

Lift(9)

Escalators (32)

Steps (not for public use)

Floor Plan

PROPER PLANNING INCLUDES: VISITORS MANAGEMENT OCCUPANTS MANAGEMENT SOUND INFRASTRUCTURE CREATION OF AN AMBIENCE Mall management

PROPER PLANNING INCLUDES:

VISITORS MANAGEMENT

OCCUPANTS MANAGEMENT

SOUND INFRASTRUCTURE

CREATION OF AN AMBIENCE

INFRASTRUCUTRE Dedicated Security System Proper Sewage System Uninterrupted Power Supply with 100% power backup HVAC with adequate redundancy Fire Fighting & Detection System Mall management

Dedicated Security System

Proper Sewage System

Uninterrupted Power Supply with 100% power backup

HVAC with adequate redundancy

Fire Fighting & Detection System

Toilets - separate for customers & staff Building & Floor Directories Signage directing customers towards elevators, toilets, fire exits, etc. Water Softening & Purification System P. A. System with Channeled Music Emergency Lighting in all areas Mall management

Toilets - separate for customers & staff

Building & Floor Directories

Signage directing customers towards elevators, toilets, fire exits, etc.

Water Softening & Purification System

P. A. System with Channeled Music

Emergency Lighting in all areas

Scope of Services Equipments Civil works Carpentry Masonry work Furniture Painting Trouble shooting Project Work Quality Control Health and Fire Safety Preventive Management Energy Management Help Desk Vendor Management & Procurements Tender Processing Inventory Control Budgeting Security Electrical & Mechanical DG & HVAC Operations House Keeping Sanitary & Plumbing Pest Control Landscaping Office Support Staff Water Effluent Treatment Plant Maintenance Parking Area Management Fire Detection and fire fighting system HVAC Lifts & Elevator Water and Fire Pumps Closed Circuit Television System Access Control System Vertical Elevation Systems Water & Fire Fighting Pumps Backup Power Supply Minor Repairs Management Functions Service Management Utilities Management

Equipments

Civil works

Carpentry

Masonry work

Furniture

Painting

Trouble shooting

Project Work

Quality Control

Health and Fire Safety

Preventive Management

Energy Management

Help Desk

Vendor Management & Procurements

Tender Processing

Inventory Control

Budgeting

Security

Electrical & Mechanical

DG & HVAC Operations

House Keeping

Sanitary & Plumbing

Pest Control

Landscaping

Office Support Staff

Water Effluent Treatment Plant Maintenance

Parking Area Management

Fire Detection and fire fighting system

HVAC

Lifts & Elevator

Water and Fire Pumps

Closed Circuit Television System

Access Control System

Vertical Elevation Systems

Water & Fire Fighting Pumps

Backup Power Supply

Mall management: Organization Structure

Mall management: MALL OPERATION SCHEDULE

Final words…….. Message to Retailers: Evolve your all strategies around customers. Keep growing. “ Customers is king of Past and now the Emperor of Future.” Message to Customers: “ Enjoy the Kingdom of Retailers”

Message to Retailers:

Evolve your all strategies around customers.

Keep growing.

“ Customers is king of Past and now the Emperor of Future.”

Happiest Moments in TGIP With Dream Car