Public Relations Presented by Tarun Arya

Public Relations The function of Public Relations is To create a climate of mutual understanding between an organization and its public and manage the organization's reputation. Public relations involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

The function of Public Relations is To create a climate of mutual understanding between an organization and its public and manage the organization's reputation.

Public relations involves building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events.

Public Relations Functions Press relations or press agency Product publicity Public affairs Lobbying Investor relations Development

Press relations or press agency

Product publicity

Public affairs

Lobbying

Investor relations

Development

Public Relations Tools News Speeches Special events Buzz marketing Mobile marketing Written materials Audiovisual materials Corporate identity materials Public service activities Company Web site

News

Speeches

Special events

Buzz marketing

Mobile marketing

Written materials

Audiovisual materials

Corporate identity materials

Public service activities

Company Web site

How? PR Looks at the public’s image of the Organization. It Builds a strategy to ensure that image is successful.

PR Looks at the public’s image of the Organization.

It Builds a strategy to ensure that image is successful.

PR Officer Activities include Program planning Writing, editing, press releases, mission statements, brochures Media relations Corporate identity Production – brochures, videos Special events profile Research and evaluation

Program planning

Writing, editing, press releases, mission statements, brochures

Media relations

Corporate identity

Production – brochures, videos

Special events profile

Research and evaluation

Skills Needed Motivate and influence others Communicate effectively with individuals and groups Awareness of changing public perceptions Plan, organize, co-ordinate tasks Monitor, follow-up Write and edit press releases and reports

Motivate and influence others

Communicate effectively with individuals and groups

Awareness of changing public perceptions

Plan, organize, co-ordinate tasks

Monitor, follow-up

Write and edit press releases and reports

PR Related Areas Many people with PR training move into : Broadcasting Journalism Event Management Tourism

Many people with PR training move into :

Broadcasting

Journalism

Event Management

Tourism

Public Relations and Marketing Marketing is analysis, planning, implementation, and control of carefully formulated programs based on consumer research. It is concerned with services and products. It tells us about what people want and need. Public relations is concerned about images and works to improve people’s opinions of programs or company.

Marketing is analysis, planning, implementation, and control of carefully formulated programs based on consumer research. It is concerned with services and products. It tells us about what people want and need.

Public relations is concerned about images and works to improve people’s opinions of programs or company.