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Travel Distribution India 2008 Revenue Maximization

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Revenue Management has come of age

Revenue Management has come of age

Published in Travel , Business
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  • A new perrspective. Must compliment you for a very simple and straight presentation. Can i please speak to you. Please forward me your contact details, i would like to explore this in detail
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Transcript

  • 1.  
  • 2. Travel Distribution India 2008 Revenue Maximization (RM) November 26, 2008 Taj Lands End, Mumbai www.lemontreehotels.com
  • 3. The Lemon Tree Hotel Company
    • Lemon Tree Hotels: India’s fastest growing, upscale, full
    • service, moderately priced hotel chain
    • Red Fox Hotels: Economy hotel brand, under development
  • 4. RM Intersects Distribution, CRM & Operations
  • 5. Controlling Costs Is Critical To Bottom Line Success
  • 6. Distribution Strategy
      • Maintain rate parity
      • Dynamic pricing and packaging
      • Explore new distribution avenues
  • 7. RM In Hotel Development Operation Development Site Selection Distribution Optimization Profitability Ratios ROI Revenue management
  • 8. Purchase Influencers Location Brand/Flag Services Facilities/Amenities Price Static Dynamic Determinant (can’t be changed) Static (can be changed) Incremental Filter/Stimulant
  • 9. Pricing Considerations
  • 10. Target: R EV PAR Optimization Demand Focus: Occupancy Focus: ARR
  • 11.
    • Understand competition
    • Drive severe cost control
    • Pursue R EV PAR, not ARR
    RM Today: Strategic Not Tactical
  • 12. Customer Is King Value to the customer Value to the enterprise Market Unqualified Customer Prospective Customer Customer Satisfied Customer Repeat Customer Sell Fulfill Care
  • 13. Effective RM Optimized Revenue Performance Costs
  • 14.
      • Leverage your brand
      • Invest in effective technology
      • Build successful partner relationships
    Key Drivers: RM Success
  • 15. www.lemontreehotels.com [email_address] Thank You