AzSoft Media Report

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21st Classroom Media Report

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AzSoft Media Report

  1. 1. Program OverviewIt is believed that the influence of news in the media against a very broad public. Especiallyif the news related to the program/even a public policy that adopted by a public institutionand regarding life/interests of the wider community.The background of media reporting about a program and service by PT AzSoft can be seenfrom many views. Its undeniable that every media has different character, style andperception of presenting the news to public in every program, product, service and policiesthat run by PT AzSoft and its partner (Polyvision).Photo news for service category that owned by PT AzSoft and Mitra (Polyvision) provenhas a neutral and positive character in the public eyes. And talking about open architecture,from interactive whiteboard, media and public need education to be given sustainable,so that an understanding about value from interactive white board in Indonesia will bebetter than before. Thus, the brand awareness of PT AzSoft and Polyvision in Indonesiawill continue arise.Media relations activities that have done by PT AzSoft should be done continuously, notonly as education medium to the media, but also first hand information distribution andas a PT AzSoftís way in establishing good relations with the media and the broad public.Jakarta, May 30th 2011Tarsih EkaputraDirector of i-Public Relations
  2. 2. Qualitative AnalysisThis Qualitative Analysis has made for measuring Perceptions Index Level (PIL), Awarenessand effectiveness of media program relations of PT AzSoft, by one month period and willbe doing by Intuisi Public Relations.PIL is measuring of a communication program through a qualitative analysis that refersto the method of weighting a reporting news. The higher index, reflecting the positiveincrease of perception that reflected in the intensity of positive publicity in the media.Currently, PIL is in the process patented by i-public relations.1. From PIL (Perceptions Index Level) or increase of public perception†that related with 21st Century Classroom program that held by Polyvision & PT AzSoft that presented in the very low level (under 1500 points)2. And then, the final result of the measuring/monitoring about 21st Century Classroom program on the range may 3rd ñ may 30th 2011, obtained the number of AD Value Rp 54.245.000 and PR Value Rp 290.600.000,- (Medium Level)3. Reporting that support the increase of PIL value and also be a guide of measuring of AD &PR Value, such as: - Photo news that related with 21st Century Classroom program, as many as 11 photo news - Feature/reportage that related with 21st Century Classroom program, as many as 4 news
  3. 3. Conclusion - Considering that these activities and†media†relations†programs of PT AzSoft & Polyvision are the first time had been held, and based on value news that reached, so that the result of these programs has a GOOD predicate. - From that reporting for each angle or view and kind of news that has been taken, media have POSITIVE value with its details. - By the presenting target/media publicity for 21st Century Classroom program that held by PT AzSoft & Polyvision was well done, both in the qualitative and quantitative sides.Comments & Inputs - Complementing media information needs about trend and development of Interactive Whiteboard should be done continuously (not only in the moment of event will be held) PT AzSoft that be founded by Andri Wijaya and Arrent Ong has a vision to provide the best educational technology in Indonesia. Moreover, from the partnership with Polyvision, PT AzSoft also being a partner of Blackboard Inc. that a pioneer of e-learning in 1990 and today, they serve more than 60& worldwide e-learning. The others partner of PT AzSoft is Webswami, which is a software of language education and RM Education from Australia who launch the 1st Tablet PC product to the world with Windows 7-based, it should be fully the media needs about information related the product and it services. - From media input, need to be made, a different development, unique, and has a surprised power and also value that can compete with the similar program from competitor, Interactive Whiteboard has a big chance in Indonesia, especially for quality development in Indonesia. - It needs an online advertising use, micro blogging, and SOCMED campaign to penetrate the†market†as well as†education†to a†wide audience.
  4. 4. Media Analysis (Basic)- In analyzing media, Intuisi Public Relations focus in Media Content Analysis which is one of communication trend viewing method. This method is an approach to perform quantitative analysis of the systemic to the document or the text based on specific categories that have been predetermined.- In analyzing media, there is a content analysis, which are semiotics and ethnographic. Many tools / methods that can be used to analyze the news, but content analysis is the most often tool that people used.- Semiotics is the science of the signs. An in-depth approach to analyze and understand the meaning behind a text.- Categorization in the analysis is determined by the subjects and themes (subjects and themes) are then grouped (coding text) so that the specification of†clear analysis andyield analysis and appropriate recommendations to the PT AzSoft Program.Media Attendance 1. LKBN Antara 11. Koran Berani 2. INDOPOS 12. POS KOTA 3. Rakyat Merdeka 13. HU Pelita 4. Indonesia Shangbao 14. Sinar Harapan 5. Koran Jakarta 15. Duta Masyarakat 6. Harian Republika 7. Harian Neraca 8. International Daily 9. Suara Pembaruan 10. Suara Karya
  5. 5. Media ClippingMedia : INDOPOS AD Value: Rp 7.700.000,-Headline : Papan Tulis Ajaib PR Value: Rp 38.500.000,-Editor : Nel & Photo FerryTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : CSRNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  6. 6. Media ClippingMedia : Duta Masyarakat AD Value: Rp 3.850.000,-Headline : Papan Tulis Canggih PR Value: Rp 19.250.000,-Editor : WidiTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  7. 7. Media ClippingMedia : Indonesia Shangbao AD Value: Rp 2.970.000,-Headline : Papan Tulis Canggih PR Value: Rp 14.850.000,-Editor : HeriawanTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  8. 8. Media ClippingMedia : Rakyat Merdeka AD Value: Rp 7.000.000,-Headline : Coret Papan PR Value: Rp 35.000.000,-Editor : Wahyu Dwi NugrohoTime : May, 05 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  9. 9. Media ClippingMedia : International Media / Daily AD Value: Rp 5.000.000,-Headline : Peduli Masalah Anak PR Value: Rp 25.000.000,-Editor : FaridTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : MetropolisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  10. 10. Media ClippingMedia : Republika AD Value: Rp 3.300.000,-Headline : Papan Tulis ENO 2610 PR Value: Rp 16.500.000,-Editor : FredTime : May, 05 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  11. 11. Media ClippingMedia : Koran Jakarta AD Value: Rp 3.300.000,-Headline : Papan Tulis ENO 2610 PR Value: Rp 16.500.000,-Editor : FachryTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : BisnisNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Antara
  12. 12. Media ClippingMedia : LKBN ANTARA AD Value: Rp 11.250.000,-Headline : Papan Tulis ENO 2610 PR Value: Rp 33.750.000,-Editor : AudyTime : May, 03 2011Type & Size : Color B/W Small Medium Large Full PageRubric : Antara FotoNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  13. 13. Media ClippingMedia : Berani AD Value: Rp 3.750.000,-Headline : Papan Tulis Interaktif bantu Belajar PR Value: Rp 30.000.000,-Editor : EvaTime : May, 04 2011Type & Size : Color B/W Small Medium Large Full PageRubric : Ilmu PengetahuanNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  14. 14. Media ClippingMedia : Kompasiana AD Value: Rp 1.531.250,-Headline : AZ Soft & Polyvision Menggelar 21st Classroom 2011 PR Value: Rp 12.250.000,-Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  15. 15. Media ClippingMedia : Jurnalismewarga AD Value: Rp 1.531.250,-Headline : AZ Soft & Polyvision Menggelar 21st Classroom 2011 PR Value: Rp 12.250.000,-Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  16. 16. Media ClippingMedia : radaronline.co.id AD Value: Rp 1.531.250,-Headline : AZ Soft & Polyvision Menggelar 21st Classroom 2011 PR Value: Rp 12.250.000,-Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan
  17. 17. Media ClippingMedia : radar.co.id AD Value: Rp 1.531.250,-Headline : AZ Soft & Polyvision Menggelar 21st Classroom 2011 PR Value: Rp 12.250.000,-Editor : TEPTime : May, 31 2011Type & Size : Color B/W Small Medium Large Full PageRubric : EdukasiNews Type : Headline Depan Headline Dalam Berita Berita FotoSource : Liputan

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