New Media & Pay TV

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  • 1. New Media and Social Media Platforms :Creating a VOD Bouquet
    13 May 2011
  • 2. AGENDA
    • Scope
    • 3. Introduction to New Media and Social Media Platforms and how it relates to Pay TV
    • 4. Etisalat in UAE – Understanding the Market
    • 5. Creating a VOD service
  • SCOPE
    A look at New Media and Social Media platforms in order to
    understand how to create a feasible subscription-based VOD
    service for the 25 - 45 male Etisalat audience
  • 6. Introduction
    New Media and Social Media Platforms
  • 7. What is ‘New Media’ ?
    Convergence, Integration, Flexibility, Technological Advancements, Internet,Globalisation, Digital, Web 2.0, Information Technology, Blurring of roles,Streaming,Sharing, Real-time, Instant Communication, Choice, Unlimited Access, Proliferation of Information, Social networking, Interactivity, Citizen Journalism, New Age, Piracy, Blogging, Podcasts, IPTV, VOD, Mobile TV, Uploading, Downloading
  • 8. What are “Social Media Platforms” ?
    • “Social mediaare media for social interaction, using highly accessible communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”(http://en.wikipedia.org/wiki/Social_media)
    • 9. “A conversation supported by online tools.” and includes “the real people who use them and their social interactions” (http://www.slideshare.net/themoleskin/introduction-to-social-meida)
    • 10. “… [Social Media] has ushered in a era where people are talking, ranting, complaining, praising, reviewing, sharing, everything online for the world to see.” (http://www.slideshare.net/Britopian/introduction-to-social-media-presentation-699715)
    • 11. 4.5 Billion Social Media Users worldwide (www.ashais.org/pressrelease.pdf)
  • New Media and Social Media Platforms Summary
    • New Media and Social Media platforms are crucial in the world that we live in
    • 12. Never before has any human being had the amount of access to content and information that one has today and this is only the beginning…
    • 13. People can educate and empower themselves
    • 14. No more facts from Chappiewrappers
    • 15. Technology and New Media has formed part of our lifestyle. People now access content and information at their convenience – it is no longer limited to time and place
  • New Media in the Pay TV Industry
    BEFORE
    • Media Industry was divided into separate realms
    • 16. Pay TV Platforms competed only in the television and broadcast arena
  • New Media in the Pay TV Industry
    AFTER
    • Blurring of roles - New Media and technological advancements have resulted in new Competitors
    • 17. Now, mobile operators and internet service providers are prominent players in the TV arena as well
    • 18. E.G: Netflix: Drama series as original content
  • New Media in the Pay TV Industry
    Pay TV broadcasters now have to find ways to keep their market share whilst also ‘dabbling’ in the new media competition arena.
    How?
    Becoming a ‘One Stop Shop’, providing pay television as well as content for New ‘Mediums’ as a value added service.
  • 19. Social Media Platforms in the Pay TV Industry
    • Social Media Platforms allow people to access content on their terms [how they want, when they want and where they want]
    • 20. Integrating Social Media Platforms with Pay TV will prove useful and beneficial in terms of:
    • 21. Push New Media Services
    • 22. Creating User Interaction
    • 23. Viral Marketing tool – releasing content on New Media platforms to drive people to Pay TV provider. E.G: Pilot series
    • 24. Provide Research Data through what is “liked” or “shared”
    • 25. Create forum for like-minded people to interact with the content
  • Etisalat in UAE
    Understandingthe Market
  • 26. Etisalat & E Vision
    • Emirates Telecommunications Corporation
    • 27. Etisalat is the largest telecommunications company in the UAE
    • 28. They connect more than 74 million customers worldwide
    • 29. E Vision is Etisalat’s Cable Television Service
    • 30. Demographic of viewers include: Over 3 million Emirati people of which 88% are Muslim, with Arabic being the official language
    Source: http://www.workmall.com/wfb2010/united_arab_emirates/united_arab_emirates_people.html
  • 31. Creating a VOD Service
    Looking at programming and what should be free or subscription-based.
  • 32. “VOD and subscription-VOD is the way we believe people will be watching TV in the future.”
    Humaid Al Suwaidi, CEO of e-vision
  • 33. An E Vision VOD package
    Free
    Subscription Based
    Catch-up content for those with existing subscriptions.
    SPORT
    REALITY
    SERIES
    SHORT FORMAT
    MOVIES
    NEWS
    Content is King
    Premium Entertainment Content will drive service.
  • 34. ~Thank You~