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SCOPE A look at New Media and Social Media platforms in order to understand how to create a feasible subscription-based VOD service for the 25 - 45 male Etisalat audience
Introduction New Media and Social Media Platforms
What is ‘New Media’ ? Convergence, Integration, Flexibility, Technological Advancements, Internet,Globalisation, Digital, Web 2.0, Information Technology, Blurring of roles,Streaming,Sharing, Real-time, Instant Communication, Choice, Unlimited Access, Proliferation of Information, Social networking, Interactivity, Citizen Journalism, New Age, Piracy, Blogging, Podcasts, IPTV, VOD, Mobile TV, Uploading, Downloading
“Social mediaare media for social interaction, using highly accessible communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”(http://en.wikipedia.org/wiki/Social_media)
“A conversation supported by online tools.” and includes “the real people who use them and their social interactions” (http://www.slideshare.net/themoleskin/introduction-to-social-meida)
“… [Social Media] has ushered in a era where people are talking, ranting, complaining, praising, reviewing, sharing, everything online for the world to see.” (http://www.slideshare.net/Britopian/introduction-to-social-media-presentation-699715)
4.5 Billion Social Media Users worldwide (www.ashais.org/pressrelease.pdf)
New Media and Social Media Platforms Summary
New Media and Social Media platforms are crucial in the world that we live in
Never before has any human being had the amount of access to content and information that one has today and this is only the beginning…
Technology and New Media has formed part of our lifestyle. People now access content and information at their convenience – it is no longer limited to time and place
New Media in the Pay TV Industry BEFORE
Media Industry was divided into separate realms
Pay TV Platforms competed only in the television and broadcast arena
New Media in the Pay TV Industry AFTER
Blurring of roles - New Media and technological advancements have resulted in new Competitors
Now, mobile operators and internet service providers are prominent players in the TV arena as well
E.G: Netflix: Drama series as original content
New Media in the Pay TV Industry Pay TV broadcasters now have to find ways to keep their market share whilst also ‘dabbling’ in the new media competition arena. How? Becoming a ‘One Stop Shop’, providing pay television as well as content for New ‘Mediums’ as a value added service.
Creating a VOD Service Looking at programming and what should be free or subscription-based.
“VOD and subscription-VOD is the way we believe people will be watching TV in the future.” Humaid Al Suwaidi, CEO of e-vision
An E Vision VOD package Free Subscription Based Catch-up content for those with existing subscriptions. SPORT REALITY SERIES SHORT FORMAT MOVIES NEWS Content is King Premium Entertainment Content will drive service.