New Media & Pay TV

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  • 1. New Media and Social Media Platforms :Creating a VOD Bouquet
    13 May 2011
  • 2. AGENDA
    • Scope
    • 3. Introduction to New Media and Social Media Platforms and how it relates to Pay TV
    • 4. Etisalat in UAE – Understanding the Market
    • 5. Creating a VOD service
    A look at New Media and Social Media platforms in order to
    understand how to create a feasible subscription-based VOD
    service for the 25 - 45 male Etisalat audience
  • 6. Introduction
    New Media and Social Media Platforms
  • 7. What is ‘New Media’ ?
    Convergence, Integration, Flexibility, Technological Advancements, Internet,Globalisation, Digital, Web 2.0, Information Technology, Blurring of roles,Streaming,Sharing, Real-time, Instant Communication, Choice, Unlimited Access, Proliferation of Information, Social networking, Interactivity, Citizen Journalism, New Age, Piracy, Blogging, Podcasts, IPTV, VOD, Mobile TV, Uploading, Downloading
  • 8. What are “Social Media Platforms” ?
    • “Social mediaare media for social interaction, using highly accessible communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”(
    • 9. “A conversation supported by online tools.” and includes “the real people who use them and their social interactions” (
    • 10. “… [Social Media] has ushered in a era where people are talking, ranting, complaining, praising, reviewing, sharing, everything online for the world to see.” (
    • 11. 4.5 Billion Social Media Users worldwide (
  • New Media and Social Media Platforms Summary
    • New Media and Social Media platforms are crucial in the world that we live in
    • 12. Never before has any human being had the amount of access to content and information that one has today and this is only the beginning…
    • 13. People can educate and empower themselves
    • 14. No more facts from Chappiewrappers
    • 15. Technology and New Media has formed part of our lifestyle. People now access content and information at their convenience – it is no longer limited to time and place
  • New Media in the Pay TV Industry
    • Media Industry was divided into separate realms
    • 16. Pay TV Platforms competed only in the television and broadcast arena
  • New Media in the Pay TV Industry
    • Blurring of roles - New Media and technological advancements have resulted in new Competitors
    • 17. Now, mobile operators and internet service providers are prominent players in the TV arena as well
    • 18. E.G: Netflix: Drama series as original content
  • New Media in the Pay TV Industry
    Pay TV broadcasters now have to find ways to keep their market share whilst also ‘dabbling’ in the new media competition arena.
    Becoming a ‘One Stop Shop’, providing pay television as well as content for New ‘Mediums’ as a value added service.
  • 19. Social Media Platforms in the Pay TV Industry
    • Social Media Platforms allow people to access content on their terms [how they want, when they want and where they want]
    • 20. Integrating Social Media Platforms with Pay TV will prove useful and beneficial in terms of:
    • 21. Push New Media Services
    • 22. Creating User Interaction
    • 23. Viral Marketing tool – releasing content on New Media platforms to drive people to Pay TV provider. E.G: Pilot series
    • 24. Provide Research Data through what is “liked” or “shared”
    • 25. Create forum for like-minded people to interact with the content
  • Etisalat in UAE
    Understandingthe Market
  • 26. Etisalat & E Vision
    • Emirates Telecommunications Corporation
    • 27. Etisalat is the largest telecommunications company in the UAE
    • 28. They connect more than 74 million customers worldwide
    • 29. E Vision is Etisalat’s Cable Television Service
    • 30. Demographic of viewers include: Over 3 million Emirati people of which 88% are Muslim, with Arabic being the official language
  • 31. Creating a VOD Service
    Looking at programming and what should be free or subscription-based.
  • 32. “VOD and subscription-VOD is the way we believe people will be watching TV in the future.”
    Humaid Al Suwaidi, CEO of e-vision
  • 33. An E Vision VOD package
    Subscription Based
    Catch-up content for those with existing subscriptions.
    Content is King
    Premium Entertainment Content will drive service.
  • 34. ~Thank You~