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New Media  & Pay TV
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New Media & Pay TV






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    New Media  & Pay TV New Media & Pay TV Presentation Transcript

    • New Media and Social Media Platforms :Creating a VOD Bouquet
      13 May 2011
    • AGENDA
      • Scope
      • Introduction to New Media and Social Media Platforms and how it relates to Pay TV
      • Etisalat in UAE – Understanding the Market
      • Creating a VOD service
    • SCOPE
      A look at New Media and Social Media platforms in order to
      understand how to create a feasible subscription-based VOD
      service for the 25 - 45 male Etisalat audience
    • Introduction
      New Media and Social Media Platforms
    • What is ‘New Media’ ?
      Convergence, Integration, Flexibility, Technological Advancements, Internet,Globalisation, Digital, Web 2.0, Information Technology, Blurring of roles,Streaming,Sharing, Real-time, Instant Communication, Choice, Unlimited Access, Proliferation of Information, Social networking, Interactivity, Citizen Journalism, New Age, Piracy, Blogging, Podcasts, IPTV, VOD, Mobile TV, Uploading, Downloading
    • What are “Social Media Platforms” ?
      • “Social mediaare media for social interaction, using highly accessible communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”(http://en.wikipedia.org/wiki/Social_media)
      • “A conversation supported by online tools.” and includes “the real people who use them and their social interactions” (http://www.slideshare.net/themoleskin/introduction-to-social-meida)
      • “… [Social Media] has ushered in a era where people are talking, ranting, complaining, praising, reviewing, sharing, everything online for the world to see.” (http://www.slideshare.net/Britopian/introduction-to-social-media-presentation-699715)
      • 4.5 Billion Social Media Users worldwide (www.ashais.org/pressrelease.pdf)
    • New Media and Social Media Platforms Summary
      • New Media and Social Media platforms are crucial in the world that we live in
      • Never before has any human being had the amount of access to content and information that one has today and this is only the beginning…
      • People can educate and empower themselves
      • No more facts from Chappiewrappers
      • Technology and New Media has formed part of our lifestyle. People now access content and information at their convenience – it is no longer limited to time and place
    • New Media in the Pay TV Industry
      • Media Industry was divided into separate realms
      • Pay TV Platforms competed only in the television and broadcast arena
    • New Media in the Pay TV Industry
      • Blurring of roles - New Media and technological advancements have resulted in new Competitors
      • Now, mobile operators and internet service providers are prominent players in the TV arena as well
      • E.G: Netflix: Drama series as original content
    • New Media in the Pay TV Industry
      Pay TV broadcasters now have to find ways to keep their market share whilst also ‘dabbling’ in the new media competition arena.
      Becoming a ‘One Stop Shop’, providing pay television as well as content for New ‘Mediums’ as a value added service.
    • Social Media Platforms in the Pay TV Industry
      • Social Media Platforms allow people to access content on their terms [how they want, when they want and where they want]
      • Integrating Social Media Platforms with Pay TV will prove useful and beneficial in terms of:
      • Push New Media Services
      • Creating User Interaction
      • Viral Marketing tool – releasing content on New Media platforms to drive people to Pay TV provider. E.G: Pilot series
      • Provide Research Data through what is “liked” or “shared”
      • Create forum for like-minded people to interact with the content
    • Etisalat in UAE
      Understandingthe Market
    • Etisalat & E Vision
      • Emirates Telecommunications Corporation
      • Etisalat is the largest telecommunications company in the UAE
      • They connect more than 74 million customers worldwide
      • E Vision is Etisalat’s Cable Television Service
      • Demographic of viewers include: Over 3 million Emirati people of which 88% are Muslim, with Arabic being the official language
      Source: http://www.workmall.com/wfb2010/united_arab_emirates/united_arab_emirates_people.html
    • Creating a VOD Service
      Looking at programming and what should be free or subscription-based.
    • “VOD and subscription-VOD is the way we believe people will be watching TV in the future.”
      Humaid Al Suwaidi, CEO of e-vision
    • An E Vision VOD package
      Subscription Based
      Catch-up content for those with existing subscriptions.
      Content is King
      Premium Entertainment Content will drive service.
    • ~Thank You~