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  • 1. 2011.11.20 ARUN, LLC /ARUN LAB 2011 Social Business Competition Organized by ARUN /ARUN LAB in cooperation with CJCC (Cambodia Japan Cooperation Center) Date: 22-25th Nov 2011 Outline of student preparation session & presentation (for student advisers)Thank you very much for kindly accepting our request to participate in 2011 SocialBusiness Competition organized by ARUN /ARUN LAB in cooperation with CJCC, asstudent advisers. Please find below the detail of student preparation and presentationsessions, scheduled on 24-25th November. Throughout the 2-days sessions, we askyou to support students, both Khmer and Japanese, to organize their social businessideas into a business model and get ready for final presentation.1. Date and venueDate: 24-25th Nov 2011Venue: CJCC (Cambodia Japan Cooperation Centre), Phnom Penh Schedule (tent)*For full schedule of business competition, Please refer to attached document.24th Nov: preparation sessionTime Agenda Venue0800 Group work I: identifying ‘social problem’ and CJCC business solution0945 Refreshment Seminar Room1000 Group work II: Preparation for short presentation I1100 Short Presentation I #091200 lunch break1245 Group work III: Business model preparation1545 Refreshment1600 Group work IV: Preparation for short presentation II1700 Short presentation II1830 End of session
  • 2. <Expected role for student advisers: >Throughout the sessions, students will be divided into 6 groups (3 members /group).Each group will be mentored by one (or two) adviser(s). Team members will beannounced shortly by ARUN /ARUN LAB.Group work I & II: During this session, each student group is asked to identify their‘social problem’ and idea for business solution. Student advisers will help his/herstudent group in this process, by providing guidance from aspects of uniqueness of theidea, expected social impact, whether it sees good business chance, etc.Short presentation I: Each student group will make short presentation on theirbusiness ideas. All student advisers will sit as review board and provide comments toeach group.Group work III & IV: Building on discussions in morning session, students will examinebusiness model for their social business ideas. Student advisers will support his/herstudent group by providing guidance needed to make their model clearly covers criticalaspects of business model. Advisers are also welcome to support them in terms ofpresentation skills and tools.Short presentation II: Each student group will make short presentation on theirbusiness model. All student advisers will sit as review board and provide comments toeach group.25th Nov :presentationTime Agenda Venue0830 Preparation for presentation CJCC0900-0945 Presentation of three first groups(15 min/group: Presentation (7min) and Q&A (7min) Seminar Room0945-1000 Refreshment1000-1100 Presentation of three last groups (15 min/group: #09 Presentation (7min) and Q&A (7min)1100-1130 (screening by judging panel)1130-1200 Announcement of results and first winning group1200-1230 Feedback from judges to each groups1230 lunch break1430- Symposium on Social Investment CJCC (presentation of social business idea by the 1st Angkor-Kizuna
  • 3. winning group will take place during the Hall symposium)<Expected role for student advisers: >Student advisers will provide his/her student group advices to get ready for finalpresentations, and feedbacks after the presentation session.3. Preparing business ideas and models1) Judgment criteria of final presentation are as below.; 1. Innovativeness: uniqueness of idea, originality 2. Excitement: interesting, exciting, imaginative, creative 3. Reality: business model feasibility 4. Measurability: clear objective, quantitative indicator 5. Social Impact: empowerment of local people, resource distribution, degree of social impact*10 points for each aspect (total 50 points)2) Business model CanvasBelow we suggest some ideas on frameworks for business model formulation - the“business model canvas” and key elements of business models (the ideas partly build onfollowing source: However, they are merely aspringboard for further discussion: students should be creative and use any frameworkthey think as useful.These ‘canvas’ will be also presented to students in preparatory guidance session,organized by ARUN on 2nd-3rd week of November, as examples of how to formulateideas into business model.
  • 4. Business Model Canvas Concept Contex t Marketing O perationImplementaion Risk Revenue Projection and Cost Structure Human Resource
  • 5. Key questions for social business model KEY PARTNER KEY ACTIVITIES VALUE PRO PO SITION CUSTO MER RELATIO NSHIP COSTO MER SEG MENTS Key partners for.. What will be major tasks required to Design of product / service offered? Aquiring new customers? Current market condition / trend ? -scaling up your market? execute the business? Comparative advantage of your Relationship with existing customers? Target customer and their needs? -mitigating potential risks? Milestones? business? How to sell more? Size of potential market? -purchasing / aquiring resources Uniqueness of your solution? needed? What are major tasks required to how does the "social impact" of your Current social condition, trend and archieve your social mission? (Any business affect to the customers? social problems? Social vision / mission of business? additional tasks needed?) Target customer(beneficiaries) and Key partner for... definition of "social impact"? How to scale social impact? their needs? (Are they same as your -supporting your social mission? How to monitor social impact? business customers?) potential market (demands) for your solution? KEY RESOURCES CHANNELS Financial resources? customers awareness? Intellectual resources? customers evaluation? physical resources (facilities & how to reach out to the customers? distribution networks)? How to deliver the product/services? Human resources? after-purchasing ? Benefits available for employers Customers sympaty toward your (wage, skills, experiences, social social mission? insurance, etc.) COST STRUCTURE REVENUE STREAMS what is cost structure of business? Cost related to delivering social mission? What is revenue projection of your business? Is there any ongoing subsidy for social cost? How to balance between financial and social Availability and stability of funding for social goals?legend: key questions re business aspect key questions re social aspect
  • 6. 4. ParticipantsStudentsNo Name Skill University1 Mr. Yorn Business and Enterprise Cambodian Mekong Malimchheng Management University, Cambodia2 Ms. Dim Finance and Banking Cambodian Mekong Socheata University, Cambodia3 Mr. Plang Phalla General Management Cambodian Mekong University, Cambodia4 Ms. Chea Meyta International Business Limkokwing University of Creative Technology, Cambodia5 Ms. Sou Business management and Limkokwing University of Socheata Globalization Creative Technology, Cambodia6 Mr. Sen Tharo International Management and University of Puthisastra, Entrepreneurship Cambodia7 Ms. Srey Accounting University of Puthisastra , Sorphea Cambodia8 Ms. Chhor Economics and Management Royal University of Law and Chanthyda Economics, Cambodia9 Mr. Nhem Economics and Management Royal University of Law and Sophea Economics, Cambodia10 Mr. Kim Sokhour Finance and Banking Cambodian Mekong University, Cambodia11 Mr. Lay Ngeab Architecture Norton University, Cambodia Heang12 Ms. San International Relations/ University of Cambodia / Boromeichan Business-Economics University of Puthisastra, Cambodia13 Ms. Masumi Liberal arts (with specific International Christian Kobayashi interest in Education) University (ICU), Japan14 Ms. Kaori Ito Liberal arts (with specific International Christian interest in Multi-linguistic University (ICU) , Japan studies)15 Mr. Yu Aruga Law Gakusyuin University, Japan16 Ms. Yuko Law and Politics Gakusyuin University, Japan Takasaki17 Ms. Yoko Liberal arts International Christian Sugimoto University (ICU) , Japan18 Ms. Nanami Sociology International Christian Watabe University (ICU) , JapanStudent advisers1 Mr. Stephen Vice President of International University of Puthisastra Paterson Affairs2 Mr. Taing Theary Project Officer Oikocredit3 Mr. Ghislain Technical Advisor Friends International Morard
  • 7. 4 Mr. Ruben Cortes Faculty of Business Limkokwing University of management and Creative Techonology Globalization5 Mr. Justin Social initiative Kinyei Lorenzon6 Ms. Melina Chan Social initiative Kinyei7 Mr. Ban Toshio Chief Advisor CJCCBoard of Judges1 Mr. Isaac Lyne Professor University of Bradford2 Mr. Lang Managing Director SKC Senghorng3 Mr. Din Co-founder and Executive Frangipani Hotel Somethearith Director4 Mr. Stephan D. Executive Director Madox Jolie Pit Foundation Bognar5 Ms. Vung Supervisor Business Training CJCC Wathana Department6 Ms. Kono Satoko President ARUN, LLC5. Contact / Secretariatname title mobile emailMr. Lem Representative 012-443032 lem.chansamrach@arunllc.jpChansamrach office Manager 077-666023 ARUN, LLC.Ms. Mai Ono Partner 088 818 1159 ARUN, LLC.Ms. Satoko Kono President 092 639 135 ARUN, LLC. 088 818 1157Mr. Tomohiro ARUN LAB 088 818 1157TakanoARUN Cambodia Representative Office#689A, Street 128 (Kampuchea Krom Blvd.), Sangkat Teuk Laak 1, Khan Tuol Kork,Phnom Penh, Cambodia.