What is Web 2.0 The most common definition of Web 2.0, was coined by O'Reilly Media in 2004. According to O’Reilly, the term refers to a « perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. » « Web 1.0 was commerce. Web 2.0 is people » Ross Mayfield, CEO, Socialtext

The most common definition of Web 2.0, was coined by O'Reilly Media in 2004. According to O’Reilly, the term refers to a

« perceived or proposed second generation of Web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users. »

Examples of Web 2.0 Skype

Web 2.0 & Business Survey of 406 upper-level executives by Fast forward: Characteristics of Web 2.0: 50% mentioned consumer-generated content, collaboration, social networking. Only 39% knew about tagging Less than a third identified applications harnessing the network effects 79% felt that Web 2.0 would add to their companies’ bottom line 68% customer relations About 30% have adopted blogs and wikis 40% want to establish online communities 42% are thinking of mashups

Survey of 406 upper-level executives by Fast forward:

Characteristics of Web 2.0:

50% mentioned consumer-generated content, collaboration, social networking.

Only 39% knew about tagging

Less than a third identified applications harnessing the network effects

79% felt that Web 2.0 would add to their companies’ bottom line

68% customer relations

About 30% have adopted blogs and wikis

40% want to establish online communities

42% are thinking of mashups

Web 1.0

Web 2.0

The Long Tail: Participation Web 1.0 Web 2.0

The 1% Rule 1% Contribute 10% Comment 100% Consume Charles Arthur, The Guardian (http://technology.guardian.co.uk/weekly/story/0,,1823959,00.html)

YouTube

Database vs. Tags

Database vs. Tags

Shell.com

In/Out Web 1.0 In Out Web 2.0

In/Out Web 1.0 In Out Web 2.0 RSS/News Feeds Calendar Microformats (smart browsers) APIs (Google maps) Mashups

RSS/News Feeds

Calendar

Microformats (smart browsers)

APIs (Google maps)

Mashups

Mashups

Mashups

Mashups

Mashups

RSS/News Feeds

RSS/News Feeds

RSS/News Feeds

RSS/News Feeds

RSS/News Feeds

Web 1.0 vs. Web 2.0 Web 1.0 was about companies publishing portals top-down Britannica Personal websites proprietory software taxonomy stickiness Web 2.0 is about communities participation RSS bottom-up Wikipedia Blogging open source tags (folksonomy) syndication

Web 1.0

was about companies

publishing

portals

top-down

Britannica

Personal websites

proprietory software

taxonomy

stickiness

Web 2.0

is about communities

participation

RSS

bottom-up

Wikipedia

Blogging

open source

tags (folksonomy)

syndication

Some examples go2web20.net webexone.com zoho.com slideshare.net swivel.com plazes.com

go2web20.net

webexone.com

zoho.com

slideshare.net

swivel.com

plazes.com