1
• We are……..
• Dynamic
• Introducing with Team
Member
• Team Leader
• Md. Tariqul Islam
• Team Member
• 1.Inmaj Hossain
...
2
• Procter & Gamble
•
Touching lives,
• Improving Life
• About COMPANY
• Born:
• December 7, 1801
Herefordshire , England...
3
• Logo
James Gamble
Born :
April 3, 1803
Enniskillen Northern
Ireland, United Kingdom)
Died:
April 29, 1891 (aged 88)
Ci...
4
1862
DuringThe CivilWar,
Procter &
Gamble Is Awarded Several
ContractsTo Supply Soap
And
CandlesToThe Union
Armies.
1882...
5
1939
Just five months after the
introduction of television in
the U.S., P&G airs its firstTV
commercial (for Ivory Soap)...
6
We will provide products and
services of superior quality and
value that improve the lives of the
world's consumers. As ...
7
Remains on the cutting edge
of the industry.
 To be a thought leader within
each corporate function.
 To be the first...
8
9
BCG matrix
Pantene
Gillette
Tide
Olay cheer
Financial Analysais
10
P&G at a Glance Financial Highlights
Amounts in millions, except per share amounts 2013 2012 2011 2...
Product Market Expansion Grid
Market Penetration
Product
Development
Market
Development
Diversifications
Existing
Markets
...
CASE QUESTION ANALYSIS
What have been the key success factors for
P&G ?
 Dedicated and talented human resources,
 A repu...
Global brand strategy and local, it must think global but act local, now the
effectiveness of TV ads is declining due to m...
One of our goals is to maximize growth and profitability to create value for our
shareholders. Our efforts to achieve this...
THANKS
THANKS
Any Question….???
..??
18
P&g final
P&g final
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P&g final

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P&g final

  1. 1. 1 • We are…….. • Dynamic • Introducing with Team Member • Team Leader • Md. Tariqul Islam • Team Member • 1.Inmaj Hossain • 2. Zahidul Alam • 3. Panna Prokas • 4. Kowsik Ahamed
  2. 2. 2 • Procter & Gamble • Touching lives, • Improving Life • About COMPANY • Born: • December 7, 1801 Herefordshire , England • Died • April 4, 1884 (aged 82) Cincinnati, Ohio, USA • Nationality: American • Occupation: Candle maker and industrialist Co-funder of Procter & Gamble • Relatives • James Gamble (brother-in-law) H e a d q u a r t e r s C i n c i n n a t i , O h i o , U S A William Procter
  3. 3. 3 • Logo James Gamble Born : April 3, 1803 Enniskillen Northern Ireland, United Kingdom) Died: April 29, 1891 (aged 88) Cincinnati, Ohio, USA Nationality: American Occupation :Soap maker and industrialist Co-funder of Procter & Gamble Relatives William Procter (brother-in-law) 1837 On April 12, 1837, William Procter and James Gamble start making and selling their soap and candles. On August 22,they formalize their business relationship by pledging $3,596.47 apiece. The formal partnership agreement is signed on October 31, 1837. 1850 The Moon and Stars begins to appear in the 1850s as the unofficial trademark of Procter & Gamble.
  4. 4. 4 1862 DuringThe CivilWar, Procter & Gamble Is Awarded Several ContractsTo Supply Soap And CandlesToThe Union Armies. 1882 Harley ProcterConvinces The PartnersTo Allocate $11,000 ToAdvertise Ivory Nationally ForThe FirstTime. 1915 The Company builds its first manufacturing facility outside the United States, in Canada. Employing 75 people, the plant produces Ivory soap and Crisco. 1917 U.S. Government requests Gillette supply razors and blades for the entire U.S. Armed Forces during WWI. 1923 CriscoSponsorsCooking Shows On Network Radio, Placing P&G AmongThe Medium’s Advertising Innovators. 1926 In response to the growing popularity of perfumed beauty soaps, P&G introduces Camay
  5. 5. 5 1939 Just five months after the introduction of television in the U.S., P&G airs its firstTV commercial (for Ivory Soap) during the first televised major league baseball game. 1988 The Company announces a joint venture to manufacture products in China. This is the Company’s first operation in the largest consumer market in the world.
  6. 6. 6 We will provide products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. “To be a leading consumer goods company and to improve the lives of world consumers by providing valuable and innovative products”. Reduce energy use at P&G facilities and total CO2 20% per unit of production by 2020.* 70% of all machine washing loads are washed in cold water. Reduce truck transportation kilometers by 20% per unit of production. Reduce packaging by 20% per consumer use.
  7. 7. 7 Remains on the cutting edge of the industry.  To be a thought leader within each corporate function.  To be the first consumer goods company in USA. Be competitive with other high quality companies in order to help, attract, motivate and retain the talent needed to lead and grow P&G’s business.  Strive to be best in all areas of strategic importance to the company.
  8. 8. 8
  9. 9. 9 BCG matrix Pantene Gillette Tide Olay cheer
  10. 10. Financial Analysais 10 P&G at a Glance Financial Highlights Amounts in millions, except per share amounts 2013 2012 2011 2010 2009 Net Sales $84,167 $83,680 $81,104 77,567 $75,295 Operating Income 14,481 13,292 15,495 15,732 15,188 Net Earnings attributable to Procter & Gamble 11,312 10,756 11,797 12,736 13,436 Net Earnings Margin from Continuing Operations 13.5% 11.1% 14.4% 14.0% 14.1% Diluted Net Earnings per Common Share from Continuing Operations $ 3.86 $ 3.12 $ 3.85 $ 3.47 $ 3.35 Diluted Net Earnings per Common Share 3.86 3.66 3.93 4.11 4.26 Dividends per Common Share 2.29
  11. 11. Product Market Expansion Grid Market Penetration Product Development Market Development Diversifications Existing Markets New Markets Existing Products New Products P&G follow First Three Steps don’t follow diversification
  12. 12. CASE QUESTION ANALYSIS What have been the key success factors for P&G ?  Dedicated and talented human resources,  A reputation for honesty and trust,  Prudent and conservative management philosophy,  Innovation in superior quality of products at competitive prices, and  Substantial marketing expertise.
  13. 13. Global brand strategy and local, it must think global but act local, now the effectiveness of TV ads is declining due to media fragmentation and use of devices like TIVO that let viewer zap commercials. Flight ads are that ad, which temporarily attracts the customers but doesn’t say much about core values of the company or the product. An ad should describe a brands personality and value driver, which drives the personality. Most of the recent ads just endorsed by celebrities don’t much explain about P&G value, in long run this may make people to forget what P&G stand for. They should work to make values more fresh and relevant and study alternatives for communications strategies. They should find another ways to enter some countries that P&G doesn't enter.
  14. 14. One of our goals is to maximize growth and profitability to create value for our shareholders. Our efforts to achieve this goal are based on:  (1) transforming our commercial models to focus on our customers’ value potential and using a value-based segmentation approach to capture the industry’s value potential,  (2) implementing multi-segmentation strategies in our major markets to target distinct market clusters divided by consumption occasion, competitive intensity and socioeconomic levels;  (3) implementing well-planned product, packaging and pricing strategies through different distribution channels;  (4) driving product innovation along our different product categories and  (5) achieving the full operating potential of our commercial models and processes to drive operational efficiencies throughout our company.
  15. 15. THANKS THANKS
  16. 16. Any Question….??? ..?? 18

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