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Nikes presentation

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Nike historical background, achievements, competing competitors,

Nike historical background, achievements, competing competitors,

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  • 1. WITH THE NAME OF ALLAH THEMOST GRACIOUS AND THE MOST MERCIFULL
  • 2. Brief Introduction about PresentationNike is an American Company Incorporated in 1968 as Blue Ribbon Sports.During 1970’s Nike was in its rising stage. Expanded its Operations and opened more production plantMarket share was increased.From 1980 their declining stage started.
  • 3. HISTORY OF NIKE Nike was founded in 1972 Headquarters of Nike: Beaverton, Oregon, USA. Key People of Nike: Philip Knight, Bill Bowerman & Mark Parker Total employees of Nike were 26,700 (according to 2006)
  • 4. HISTORY OF NIKE Carolyn Davidson at Portland University designed Nike’s trademark Swoosh The first Nike shoes was introduced in spring of 1972 Nike has more than 500 factories in 45 countries. Most of the factories are located in Asian countries including: Pakistan, India, Malaysia, Korea and others
  • 5. FROM 1970-1980Bill Bowermans and Knights made a company named Blue Ribbon SportsBlue Ribbon Sports changes its corporate name to NIKEA soccer/football shoe is the first NIKE model to hit the retail market A Nike T-shirt to promote the shoe becomes the first apparel item
  • 6. In 1990sNike acquires Tetra Plastics to assure exclusive supply of parts of their Air-Sole units Nike Eyewear is introduced in OctoberNike Asia takes offChina becomes both a source country and a vital market for NikeThe Nike Air GX and Air Foam shoes bring new levels of comfort to soccer and basketball
  • 7. INCLINING STAGE OF NIKEIn the 1970s Nikes growth was aided considerably by an important socio-cultural development.The first line of Nike footwear is introduced called "Moon Shoe" that features a waffle soleNike held weekend races runs to raise money for charity
  • 8. INCLINING STAGE OF NIKE In 1970 Nike has the right place for the right product.At that time companies sales and market shares increased dramaticallyNike continued to build its marketing strategy around increasing the products visibility.The company expanded its product line by marketing a variety of shoes for different track events
  • 9. SPONSOR&ADVERTISEMENTTo make there name in the global level nike sponoserd many atheletesSponsored German tennis player Michael StichSponsored Italian National Soccer TeamNike print ad with the tag "There is no finish line" is introduced.
  • 10. INCLINING GRAPH9080706050 1968-197240 1972-197630 1976-198020100 ADIDAS PUMA REEBOK NIKE
  • 11. DECLINING STAGETotal profit at the end of 1984 was 7.8 million dollarsThe total loss was 2.1 million at the end of 1985.At the end of 1984 Nike profit was down to almost 30 percent.Faced with an 11.5 percent drop in domestic sales of its shoes in the 1984
  • 12. REASONS FOR DECLININGArrival of the competitors in the market like Adidas and pumaStyle of shoes were getting oldNike market share was also damaged due to the demographic changesIN 1980 the number of teens of Nike were less then in 1970Nike spend a lot that is 10 million dollars in advertising
  • 13. REASONS FOR DECLININGINORDER TO MAINTAIN HIGH QUALITY PRODUCT THEIR COST PRICE WAS VERY HIGHWHICH EFFECT THE COMPANYS REVENUE
  • 14. MUSLIM NATIONS CONTROVERSY WITH NIKE In 1998, Nike used a logo Air on athletic shoes that resembles the word Allah in the Arabic script Due to the protest of Muslims Nike lift up all that material and waste it Loss of Nike due to the embarrassing mistakes
  • 15. DECLINING STAGE9080706050 1980-198440 1984-1988 1988-19923020100 REEBOK ADIDAS PUMA NIKE
  • 16. REQUIRMENTS FOR NIKEThey should know who are their customersThey should modify their productThey should follow “More For More” strategyThey should divide their market in to different segments i.e. demographically, phsychographicallyCollect primary data and built strong strategies against competitorsThey should be very conscious about cultural differences
  • 17. NIKE’S CURRENT POLICIESNike strong its R&D departmentToday Nike market it products to everyoneThey are targeting their customers in to various groups They maintain their core valuesFocusing on innovation, developing new product linesCreating sub brands and connecting with customers of all kind
  • 18. NIKE CURRENT PROGRESSNike now capture a 42% market share in United StatesAnd more then 25% in all over the worldNike now willing to achieve the stairs of success more and more
  • 19. CONCLUSIONThe rules or principles which we are studying in marketing are very important for a firm to success in market
  • 20. THANKS