• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Global service jam 2014 tampere finland tarinakone story design on dramatic storytelling and service design
 

Global service jam 2014 tampere finland tarinakone story design on dramatic storytelling and service design

on

  • 738 views

Tarinakone´s Anne Kalliomäki´s presentation material on dramatic storytelling and service design: story based service design. Material from Global Service Jam 2014 Tampere Finland.

Tarinakone´s Anne Kalliomäki´s presentation material on dramatic storytelling and service design: story based service design. Material from Global Service Jam 2014 Tampere Finland.

Statistics

Views

Total Views
738
Views on SlideShare
727
Embed Views
11

Actions

Likes
2
Downloads
11
Comments
0

2 Embeds 11

https://twitter.com 8
http://www.linkedin.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Global service jam 2014 tampere finland tarinakone story design on dramatic storytelling and service design Global service jam 2014 tampere finland tarinakone story design on dramatic storytelling and service design Presentation Transcript

    • STORY ENGINE GLOBAL SERVICE JAM TAMPERE 2014 STORY BASED SERVICE DESIGN FOR BETTER CUSTOMER EXPERIENCES? Anne Kalliomäki - www.tarinakone.fi/en
    • STORY TURNS A SERVICE INTO AN EXPERIENCE er b y ed h er ca re A n n e st a rt st ri p s to m ic ). re a d in g co st y (a ge d 6 g ie s in th e p ig Anne is Tarinakone! a c r e a te d o o l A n n e n c e , to h ig h s c h a In rm . la r p e r fo s p e c ta c u b o u g h t a h e r r in g ence. ic h s h e wh 10 p in g c o s t The herr ). Ann e stu died aud iovi sua l ( a g e d 17 mar ket ing and tur ned into a . bus ine ss gra dua te (ag ed 20) Anne invent ed enchan ting stories from the town names on road signs (aged 9). to detour took a ! A n n e s t u d ie d s o m e Oops e h e lp d and E n g la n it in g , w it h t h 4 ) . wr ed 2 s c r ip t ar y (ag d ic t io n of a ki and t to H e ls in A n n e w e n s e r io u s T V, lo n g e made som s , fo r Y L E s h o r t f il m 3 , S u b T V and 2, MT V T V1 and known as V 4 (a ls o and T s ”) . n in g Ye a r “T h e L e a r An ne ha d ma de sp ee dy pr og re ss, bu t th e sp ar k for tel lin g sto rie s co mp ell ed he r to mo ve on (a ge d 29 ). Anne en tered th e depth of the o s ld F in la yson co fa c t o r y, tton and eme rg fo u r y e a rs as a m ed af ter produce e d ia r ( a ge d 26). Anne left the lights of Helsinki, went to the forest but ended up in Jyväskylä (aged 30). r media rted he nne sta LE TV2, A at Y career he clapper & . pped t cla ged 21) offee (a made c Ann e of Jy got into hott väskylä the Uni v e t crea st phen o resea ersity ome r tive na in ch the writ ing ( aged 31). co up le of A nn e re ad a on e of w hi ch bo ok s, nc e w as ”E xp er ie W or k Is Ec on om y Ev er y Th ea tr e an d a St ag e” . B us in es s Is Anne found the red thread and decided to storify services into experiences. It was the year 2008 (aged 32). Now Anne is Tarinakone: a story designer and trainer. If you want to give your clients experiences with emotion, Anne is your story partner. THE END IS ALWAYS A NEW BEGINNING. SO, WOULD YOU LIKE TO HAVE A ONCE UPON A TIME...?
    • STORY IS LIKE A RED THREAD BEGIN, MIDDLE, END STORYLINE TO FOLLOW
    • STORY IN CUSTOMER´S PATH It  is  important  to  bind  the  various  elements  of   the  product  into  a  coherent  story  to  make  the   experience  catching  and  a9rac:ve.          At  its  simplest,  the  use  of  a  story  helps  in   jus:fying  to  the  client  what  is  done  and  in  which   order.     LEO: www.leofinland.fi
    • WHAT IF SERVICE EXPERIENCE WAS A JAM? WHAT KIND OF JAM WOULD IT BE? A BLUEBERRY? STRAWBERRY? JAM WITH HONEY? JAM WITH SALMIAKKI/SALTY LIQUORICE?
    • USE DRAMA STRUCTURE Picture from: http://elokuvantaju.uiah.fi/english/english.jsp
    • STORY TREE – ROOTS ASK THE QUESTION WHY?
    • CUSTOMER AND SERVICES/PRODUCTS TRUNK OF THE TREE CUSTOMER BESIDE CUSTOMER PRODUCTS AND SERVICES
    • BRANCHES – STORY ELEMENTS DO TO MIND MAP! USE HEARTSTORM NOT SO MUCH BRAINSTORM! (Rolf Jensen ”Heartstorm”)
    • STORY IDENTITY - MANUAL CORE STORY CHARACTERS BASIC GUIDELINES FOR STORY DESIGN MAIN MESSAGE TIME FRAME MAIN THEMES
    • CUSTOMER´S JOURNEY AS A STORY
    • STORY MAKES A FEELING & MEANING Check out also my pecha kucha at: http://www.slideshare.net/tarinakone/ tarinakones-anne-kalliomki-pechakucha-aboutstory-based-service-design-storificationfinland-2013
    • 13/20 20 17 10 11 12 13 14 15 16 18 19 4 7 9 0 1 2 3 5 6 8 STORY DESIGN LEADS TO SUCCESS MORE INFO FROM WWW.TARINAKONE.FI/EN anne@tarinakone.fi