Wheelchair Basketball Presentation Final Copy


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  • Wheelchair Basketball Presentation Final Copy

    1. 1. The Great Britian Wheelchair Basketball Association<br />Strategic plan <br />
    2. 2. Aims<br /><ul><li>Brief overview of organisation, provide internal and external analysis (Swot, Tows, Cultural Web, Pestle, Mendelows, Porters)
    3. 3. Strategic Goals (12 month and Three Years)
    4. 4. Strategic Priorities (RACES and strategic lenses)</li></li></ul><li>Overview of Organisation<br />Disabled sports was created as a tool for physical and psychological therapy<br />The first recorded event was in 1948 and wheelchair basketball came from netball<br />The GBWBA has grown rapidly over the last 10 years.<br />Organisational structure is complicated<br />
    5. 5. Internal Stakeholders<br />Interest<br />Low High<br /> Low<br />Power<br />High<br /><ul><li> Elite team
    6. 6. Elite league
    7. 7. Members
    8. 8. Volunteers
    9. 9. Wheelchair basketball clubs
    10. 10. Workforce</li></li></ul><li>External Stakeholders<br />Interest<br />Low High<br /> Low<br />Power<br />High<br /><ul><li> Charitable donators
    11. 11. Facilities
    12. 12. Spectators
    13. 13. Partners
    14. 14. Media
    15. 15. Sponsors
    16. 16. Local authorities
    17. 17. British government
    18. 18. Professional Partners</li></li></ul><li>PESTEL<br /><ul><li>Political: Political priority (Support/funding) 2012 Games
    19. 19. Economic: Recession, Government Funding
    20. 20. Social: Liberal Society, Human Rights and Education
    21. 21. Technological: available and accessible facilities, New Gear
    22. 22. Environmental: increased potential participants, sustainability
    23. 23. Legal: Doping policy and Coaching Requirements</li></li></ul><li>PortersFiveForces<br />
    24. 24. Organisational Culture <br />
    25. 25. SWOT + TOWS<br />3. O1, O4 and O5 > T3 and <br /> T4<br />1. S1 S4 and S5 > T3<br />2.S1 and S3 > W2 and W5<br />
    26. 26. New Strategic Direction<br />
    27. 27. 12 Month Plan<br /><ul><li>Business Operations</li></ul>Analyse current internal operations <br />Analyse physical assets and partnerships<br />National Championship (Pilot) <br /><ul><li>Domestic Development</li></ul>Collect data on participation and volunteers<br />PESSYP success<br />Increase Accountability<br /><ul><li>High Performance</li></ul>Prepare Coaches and Athletes <br />Assess regional centre's (Create base for national teams)<br />Assessment of long term development pathway<br /><ul><li>Technical Development</li></ul>Current Partners and sponsors (Equipment)<br />Assess current delivery plan to increase qualified volunteers<br />
    28. 28. RACES (Twelve Month) <br />Business Operations<br />High Performance<br />
    29. 29. Three Year Plan<br /><ul><li>Business Operations</li></ul>Become financially independent<br />Increase profile of WCB for Paralympics <br />Necessary organizational reform <br /><ul><li>Domestic Development</li></ul>Analyse and amend delivery plan<br />Evaluate volunteers and league/club structure<br />Ensure resources maximization<br /><ul><li>High Performance</li></ul>Reform league structure<br />Support all individuals and athletes (Paralympics 2012)<br />Assess expertise of coaches <br /><ul><li>Technical Development</li></ul>Strengthen delivery development model<br />Develop quality of qualifications and ability of best value equipment<br />
    30. 30. RACES (Three Year)<br />Business Operations<br />Domestic Development<br />High Performance<br />
    31. 31. RACES (Three Year)<br />Technical Development<br />
    32. 32. Problems for you to solve!<br />Wheelchair basketball can be used for rehabilitation purposes, but also to keep exercising although the person is in a wheelchair.<br />How would you reach out to war veterans? <br />What marketing strategy would you use? <br />
    33. 33. Problems for you to solve!<br />Would you participate in wheelchair basketball?<br />To become more of a mainstream sport the GBWBA would also like to target able bodied people.<br /> How to target able bodied people?<br />
    34. 34. Summary<br />GBWBA is a small non for profit independent organisation<br />Professionalized moving from Kitchen table organisation<br />Maximise physical and human resources to increase profile of sport <br />Increase financial independence for future sustainability <br />
    35. 35. Thank you!!<br />