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Xpert Summit 2011 Secret Shop
 

Xpert Summit 2011 Secret Shop

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By Emily Welsh

By Emily Welsh

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    Xpert Summit 2011 Secret Shop Xpert Summit 2011 Secret Shop Presentation Transcript

    • Secrets of a Campus VisitSecret Shopper Emily Welsh Experience Evaluator
    • January 2011 Launch10 clientsStand alone or part of larger consultTest drive for campus visit consultMultiple Millennial aliasesCustomizedFlat fee (expenses included)
    • DeliverablesNo meetings, no presentationsRobust digital written report with photosthat evaluates: •registration •drive to campus •parking & signage •admissions space •information session/interview •tour (route, aesthetic, guide, cues) •evaluations
    • “This secret shopperexperience may be thebiggest help of all to get ourvisit program to where itreally needs to be.” -Marc Grundy, Southern Adventist
    • “We really liked the pictureswith the captions. You had  good insights and we’reanxious to get to work onyour feedback.” -Wendy Beckemeyer, Chatham University
    • “Wow! I feel like I just got an‘F’ on a paper. You have givenour staff many importantpoints to consider” -Brion Morro, Moravian College
    • Can I Tell You a Secret?
    • Registration
    • !"#$%&()*+,-.(/"0!"#$#!%&(&)*$1/($20!+#$#,-&(&)*$./012#34,&23(&"4)/","#$%&""5,*+2$+",6*,7(/89%,:$%$56!78&9$+!:!;,2,!<83+#=>!<*-89#8=!?!";9"%&"5,:$%$&,5(&"0!<*-89#8=!.@!!<*//9+$7()*+0! A&$*,!!"#$%&()*+,=.(/"0!B&+3!C&85*81/($20!D&+3,;&85*8EE012#34,&23(&"4)/","#$%&""5,*+2$+",6*,7(/89%,:$%$&0!78&9$+!:!;,2,!<83+#=>!<*-89#8=!?!";9"%&"5,:$%$&,5(&"0!F#8G!.H!I&229$3#J&$6 K >*+5(?@,A"B9(?,C0!L,!#M(*+!NG&!N&94+!-*!)3M3J$1!#$+!NG#5!2#D&8!B&+3!N&94+!-*!3$5*8*M5*+!3$, K D9"%5(?@,A"B9(?,-E0!B&+3!8*M;&$+*+!5G#5!35!N&94+!D9M5!-*!G*8!#$+!N#M!3$5*8*M5*+!3$!-9M3$*MM!#$+! 2#8(*J$1, K F"5+"%5(?@,A"B9(?,-G0,L,!#M(M!3O!P!N344!$**+!G&5*4!#&22&+#J&$M, K DH9%5(?@,A"B9(?,-C0,B&+3!8*M;&$+M!O8&2!G*8!*2#34!&$!G*8!*44!;G&$*!5G#5!MG*!N344!$&5!$**+! #&22&+#J&$M, K DH9%5(?@,A"B9(?,-C0,L,!8*M;&$+M!QR(Q K F"5+"%5(?@,A"B9(?,=I0,A&5!$&J3$1!5G*!8*M;&$M*!&O!QR(Q!O8&2!L,!#$+!$&5!G#)3$1!8**3)*+!#$=5G3$1!*4M*! B&+3!*2#34M!#1#3$!D9M5!&$S823$1!5G#5!L,!8**3)*+!5G*!*2#34!MG*!M*$5!O8&2!G*8!;G&$*!M5#J$1!5G#5!MG*!N&94+! $&5!$**+!#&22&+#J&$M,! J DH9%5(?@,A"B9(?,=K0,L,!8*M;&$+M>!QT*M>!35!+3+,!UG#$(M!O&8!G*(3$1VQ
    • Drive to Campus
    • Parking
    • Signage
    • Admissions Space
    • Campus Tour
    • Customized
    • Be Proactive!There are things you can do. • Identify your areas of concern • Drive to campus • Think about your website • Does your space represent you? • Tour campus once a semester • What are you in control of?
    • Secrets of a Campus VisitSecret Shopper Emily Welsh Experience Evaluator