Xpert Summit 2011 Secret Shop

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Xpert Summit 2011 Secret Shop

  1. 1. Secrets of a Campus VisitSecret Shopper Emily Welsh Experience Evaluator
  2. 2. January 2011 Launch10 clientsStand alone or part of larger consultTest drive for campus visit consultMultiple Millennial aliasesCustomizedFlat fee (expenses included)
  3. 3. DeliverablesNo meetings, no presentationsRobust digital written report with photosthat evaluates: •registration •drive to campus •parking & signage •admissions space •information session/interview •tour (route, aesthetic, guide, cues) •evaluations
  4. 4. “This secret shopperexperience may be thebiggest help of all to get ourvisit program to where itreally needs to be.” -Marc Grundy, Southern Adventist
  5. 5. “We really liked the pictureswith the captions. You had  good insights and we’reanxious to get to work onyour feedback.” -Wendy Beckemeyer, Chatham University
  6. 6. “Wow! I feel like I just got an‘F’ on a paper. You have givenour staff many importantpoints to consider” -Brion Morro, Moravian College
  7. 7. Can I Tell You a Secret?
  8. 8. Registration
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
  10. 10. Drive to Campus
  11. 11. Parking
  12. 12. Signage
  13. 13. Admissions Space
  14. 14. Campus Tour
  15. 15. Customized
  16. 16. Be Proactive!There are things you can do. • Identify your areas of concern • Drive to campus • Think about your website • Does your space represent you? • Tour campus once a semester • What are you in control of?
  17. 17. Secrets of a Campus VisitSecret Shopper Emily Welsh Experience Evaluator

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