Xpert Summit 2011 Closing Keynote
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Transcript

  • 1. “You’re Not That Special!” Jeff Kallay VP, ConsultingA.K.A. “Apostle of Authenticity”
  • 2. Generation XBetrayed by every social institutionWanting to win, expecting to loseCut through the hypeHave an ROI
  • 3. How to make college cheaper
  • 4. “DEREK BOK, a former president of Harvard, once observed that“universities share one characteristic with compulsive gamblersand exiled royalty: there is never enough money to satisfy theirdesires.” This is a bit hard on compulsive gamblers and exiledroyals. America’s universities have raised their fees five times asfast as inflation over the past 30 years. Student debt in Americaexceeds credit-card debt. Yet still the universities keep sendingbegging letters to alumni and philanthropists.”
  • 5. This insatiable appetite for money was bad enough during theboom years. It is truly irritating now that middle-class incomes arestagnant and students are struggling to find good jobs. Hence aflurry of new thinking about higher education.Are universities inevitably expensive? Vance Fried, of OklahomaState University, recently conducted a fascinating thoughtexperiment, backed up by detailed calculations. Is it possible toprovide a first-class undergraduate education for $6,700 a yearrather than the $25,900 charged by public research universities orthe $51,500 charged by their private peers? He concluded that it is.
  • 6. It’s notabout you!
  • 7. It’s aboutthem!
  • 8. DNA
  • 9. Niche
  • 10. Keep it real
  • 11. Tell stories
  • 12. Ask
  • 13. Your realm