Avoiding HTM-Hell  Commonly used HTML tags     and best practices       Dara Corrato Client Services Advocate
Setting the expectations•   HTML basics•   Common HTML tags•   HTML in eXpress 9•   HTML Best Practices•   Questions & Ans...
HTML Basics - The What?•   Hyper Text Markup Language•   Tags<html>              Text<body>Here is the body of my email</b...
HTML Basics - The What?•   Attributes<span style="font-family: Verdana; font-size: 12pt; ">                       Text    ...
HTML Basics - The Why?•   Provides formatting not available withplain text•   Hyperlinking•   Branding
Common HTML Tags<b>bold</b><i>italic</i><u>underline</u><img src = “logo.jpg”><a href=”http://www.targetx.com”>our website...
Common HTML Tags<h1> Header text </h1><hr> horizontal rule </hr><p> paragraph </p><br> break </br>
Common HTML TagsOrdered list (numbered)<ol><li><li><li></li></ol>1. list2. list3. list
Common HTML TagsUnordered list (bulleted)<ul><li><li><li></li></ul>•list•list•list
Common HTML Tags<table border=0><tr><td>Date</td><td>Time</td>                     Date     Time   Location<td>Location>/t...
eXpress 9 Editor•   WYSIWYG•   HTML clean up•   eXpress9 Editor pdf documenthttp://www.targetx.com/express9editor
New eXpress 9 Editor
New eXpress 9 Editor
New eXpress 9 Editor
New eXpress 9 Editor
Best Practices•   Start with the basics•   8 seconds•   Call to action•   Merge fields•   Test
Best Practices•   Subject line•   The Power of the P.S.•   Coordination•   Frequency / follow up•   The apology
Things to consider•   Not always email reader friendly•   Can render slowly•   Higher security risk•   Deceiving statistics
Troubleshooting•   Do not use trackable URLs in your message•   Do not use links to your local computer•   Make sure all t...
Questions & Answers       Thank You!      Dara Corrato  corrato@targetx.com   877.715.7474 x112      AIM: dcorrato  Twitte...
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Xpert Summit 2011: Avoiding HTM-Hell

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  • Xpert Summit 2011: Avoiding HTM-Hell

    1. 1. Avoiding HTM-Hell Commonly used HTML tags and best practices Dara Corrato Client Services Advocate
    2. 2. Setting the expectations• HTML basics• Common HTML tags• HTML in eXpress 9• HTML Best Practices• Questions & Answers
    3. 3. HTML Basics - The What?• Hyper Text Markup Language• Tags<html> Text<body>Here is the body of my email</body></html>
    4. 4. HTML Basics - The What?• Attributes<span style="font-family: Verdana; font-size: 12pt; "> Text <style=color:purple>
    5. 5. HTML Basics - The Why?• Provides formatting not available withplain text• Hyperlinking• Branding
    6. 6. Common HTML Tags<b>bold</b><i>italic</i><u>underline</u><img src = “logo.jpg”><a href=”http://www.targetx.com”>our website</a>mailto: corrato@targetx.com
    7. 7. Common HTML Tags<h1> Header text </h1><hr> horizontal rule </hr><p> paragraph </p><br> break </br>
    8. 8. Common HTML TagsOrdered list (numbered)<ol><li><li><li></li></ol>1. list2. list3. list
    9. 9. Common HTML TagsUnordered list (bulleted)<ul><li><li><li></li></ul>•list•list•list
    10. 10. Common HTML Tags<table border=0><tr><td>Date</td><td>Time</td> Date Time Location<td>Location>/td></tr><td>July 14</td> July 14 2:30 The Hub<td>2:30</td><td>The Hub</td></tr></table>
    11. 11. eXpress 9 Editor• WYSIWYG• HTML clean up• eXpress9 Editor pdf documenthttp://www.targetx.com/express9editor
    12. 12. New eXpress 9 Editor
    13. 13. New eXpress 9 Editor
    14. 14. New eXpress 9 Editor
    15. 15. New eXpress 9 Editor
    16. 16. Best Practices• Start with the basics• 8 seconds• Call to action• Merge fields• Test
    17. 17. Best Practices• Subject line• The Power of the P.S.• Coordination• Frequency / follow up• The apology
    18. 18. Things to consider• Not always email reader friendly• Can render slowly• Higher security risk• Deceiving statistics
    19. 19. Troubleshooting• Do not use trackable URLs in your message• Do not use links to your local computer• Make sure all tags are closed• Link tracking
    20. 20. Questions & Answers Thank You! Dara Corrato corrato@targetx.com 877.715.7474 x112 AIM: dcorrato Twitter: @daracorrato

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