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Xpert Summit 2011: Avoiding HTM-Hell
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Xpert Summit 2011: Avoiding HTM-Hell

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  • Transcript

    • 1. Avoiding HTM-Hell Commonly used HTML tags and best practices Dara Corrato Client Services Advocate
    • 2. Setting the expectations• HTML basics• Common HTML tags• HTML in eXpress 9• HTML Best Practices• Questions & Answers
    • 3. HTML Basics - The What?• Hyper Text Markup Language• Tags<html> Text<body>Here is the body of my email</body></html>
    • 4. HTML Basics - The What?• Attributes<span style="font-family: Verdana; font-size: 12pt; "> Text <style=color:purple>
    • 5. HTML Basics - The Why?• Provides formatting not available withplain text• Hyperlinking• Branding
    • 6. Common HTML Tags<b>bold</b><i>italic</i><u>underline</u><img src = “logo.jpg”><a href=”http://www.targetx.com”>our website</a>mailto: corrato@targetx.com
    • 7. Common HTML Tags<h1> Header text </h1><hr> horizontal rule </hr><p> paragraph </p><br> break </br>
    • 8. Common HTML TagsOrdered list (numbered)<ol><li><li><li></li></ol>1. list2. list3. list
    • 9. Common HTML TagsUnordered list (bulleted)<ul><li><li><li></li></ul>•list•list•list
    • 10. Common HTML Tags<table border=0><tr><td>Date</td><td>Time</td> Date Time Location<td>Location>/td></tr><td>July 14</td> July 14 2:30 The Hub<td>2:30</td><td>The Hub</td></tr></table>
    • 11. eXpress 9 Editor• WYSIWYG• HTML clean up• eXpress9 Editor pdf documenthttp://www.targetx.com/express9editor
    • 12. New eXpress 9 Editor
    • 13. New eXpress 9 Editor
    • 14. New eXpress 9 Editor
    • 15. New eXpress 9 Editor
    • 16. Best Practices• Start with the basics• 8 seconds• Call to action• Merge fields• Test
    • 17. Best Practices• Subject line• The Power of the P.S.• Coordination• Frequency / follow up• The apology
    • 18. Things to consider• Not always email reader friendly• Can render slowly• Higher security risk• Deceiving statistics
    • 19. Troubleshooting• Do not use trackable URLs in your message• Do not use links to your local computer• Make sure all tags are closed• Link tracking
    • 20. Questions & Answers Thank You! Dara Corrato corrato@targetx.com 877.715.7474 x112 AIM: dcorrato Twitter: @daracorrato