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Visit Programs that Enroll SACAC/PCACAC Bartley Sides, Furman University Lindsey Whittaker, University of Georgia Matthew Jones, University of Maryland Trent Gilbert, TargetX
Manage Expectations The Research The Press University of Maryland Furman University University of Georgia Discussion
“The Experience is the Marketing.”Arts & Science Group Student Poll
The Experience is Higher Education Marketing- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of informationEduventures Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
6.4% Higher 4-year graduation rate of those who visited campus vs. Those that didn’t visit prior to enrollingCompleting College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011
But most college tourscripts are numbinglysimilar, and information isnot really the point.Students and their familiesare looking for the ineffablemoment when, throughsome alchemy ofatmosphere, setting orvibe, they suddenly knowthis is the place for them.