Visits That Enroll SACAC/PCACAC 2012

Visit Programs that Enroll SACAC/PCACAC Bartley Sides, Furman University Lindsey Whittaker, University of Georgia Matthew Jones, University of Maryland Trent Gilbert, TargetX

Manage Expectations The Research The Press University of Maryland Furman University University of Georgia Discussion

“The Experience is the Marketing.”Arts & Science Group Student Poll

The Experience is Higher Education Marketing- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of informationEduventures Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”

“Effectiveness”Noel-Levitz

6.4% Higher 4-year graduation rate of those who visited campus vs. Those that didn’t visit prior to enrollingCompleting College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011

Read the Chronicle Article

Read In Step with tradition: Campus Tours thriving

Read On vacation -- at a college campus

But most college tourscripts are numbinglysimilar, and information isnot really the point.Students and their familiesare looking for the ineffablemoment when, throughsome alchemy ofatmosphere, setting orvibe, they suddenly knowthis is the place for them.

Read the New York Times Articles

Read the US News and World Report Article

Read UB October 2009 Online

Read the St. Louis Post Dispatch Article

Read the Washington Monthly Magazine

Read the Philadelphia Inquirer Article

Read the Slate Article

Read The Choice a New York Times Blog

Matthew JonesUniversity of Maryland

Bartley SidesFurman University

4500 Daily Visits 51%

Lindsey WhittakerUniversity of Georgia

First YearInformation Sessions & Tours

Explore Georgia

Scholar Visitation Day

New Dawgs

Out and About

Improve Your Campus Visit This Summer May 18 3pm Eastern

Visit Programs that Enroll SACAC/PCACAC Bartley Sides, Furman University Lindsey Whittaker, University of Georgia Matthew Jones, University of Maryland Trent Gilbert, TargetX

Visits That Enroll SACAC/PCACAC 2012

by TargetX on Apr 30, 2012

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