Visits That Enroll SACAC/PCACAC 2012

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  • 1. Visit Programs that Enroll SACAC/PCACAC Bartley Sides, Furman University Lindsey Whittaker, University of Georgia Matthew Jones, University of Maryland Trent Gilbert, TargetX
  • 2. Manage Expectations The Research The Press University of Maryland Furman University University of Georgia Discussion
  • 3. “The Experience is the Marketing.”Arts & Science Group Student Poll
  • 4. The Experience is Higher Education Marketing- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of informationEduventures Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
  • 5. “Effectiveness”Noel-Levitz
  • 6. 6.4% Higher 4-year graduation rate of those who visited campus vs. Those that didn’t visit prior to enrollingCompleting College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011
  • 7. Read the Chronicle Article
  • 8. Read In Step with tradition: Campus Tours thriving
  • 9. Read On vacation -- at a college campus
  • 10. But most college tourscripts are numbinglysimilar, and information isnot really the point.Students and their familiesare looking for the ineffablemoment when, throughsome alchemy ofatmosphere, setting orvibe, they suddenly knowthis is the place for them.
  • 11. Read the New York Times Articles
  • 12. Read the US News and World Report Article
  • 13. Read UB October 2009 Online
  • 14. Read the St. Louis Post Dispatch Article
  • 15. Read the Washington Monthly Magazine
  • 16. Read the Philadelphia Inquirer Article
  • 17. Read the Slate Article
  • 18. Read The Choice a New York Times Blog
  • 19. Matthew JonesUniversity of Maryland
  • 20. Bartley SidesFurman University
  • 21. 4500 Daily Visits 51%
  • 22. 68%
  • 23. Lindsey WhittakerUniversity of Georgia
  • 24. First YearInformation Sessions & Tours
  • 25. Explore Georgia
  • 26. Scholar Visitation Day
  • 27. New Dawgs
  • 28. Out and About
  • 29. Improve Your Campus Visit This Summer May 18 3pm Eastern
  • 30. Visit Programs that Enroll SACAC/PCACAC Bartley Sides, Furman University Lindsey Whittaker, University of Georgia Matthew Jones, University of Maryland Trent Gilbert, TargetX