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SW Regional College Board "Campus Visit Programs that Connect with Best Fit Students"

SW Regional College Board "Campus Visit Programs that Connect with Best Fit Students"

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  • 1. CAMPUS VISIT PROGAMSThat Connect with Best Fits Students Fred Wes Jennifer Baker Waggoner McLendon Moderated by Jeff Kallay
  • 2. CAMPUS 250Worked with VISITS PROGAMS campuses!CAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 3. CAMPUS VISITS PROGAMSCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 4. Our passion toVISITS PROGAMS CAMPUS help campus visits be: Authentic Engaging MemorableCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 5. CAMPUS VISITS PROGAMS Most influencial information in application process Campus Visit 65%Parents/Family Members 39%Current Students/Graduates 33% Website 26% Printed Materials 25% Guidance Counselor 24% Admissions Staff 24% Arts & Science Group Student Poll CAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 6. CAMPUS VISITS PROGAMS 84% Use the web most heavily in researching colleges 71% Say the campus visit is the most trusted source of informationEduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Education CAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 7. CAMPUS VISITS PROGAMS Noel LevitzCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 8. CAMPUS VISITS PROGAMS But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. Read the LA Times ArticleCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 9. Have a full time Campus Visit Director... CAMPUS VISITS PROGAMS And, get them active @ www.civsa.orgCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 10. “It’s all about the experience! CAMPUS VISITS PROGAMSCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 11. Integration of the Four E’s / Experiences CAMPUS VISITS PROGAMS Absorption Entertainment Education Passive Active Participation Participation Esthetic Escape ImmersionStrategic Horizons, “The Experience Economy” CAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 12. CAMPUS VISITSfelt right!” “I visited and it PROGAMS “The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges. More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.CAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 13. Fix your 3 CAMPUS VISITS “P” basics! PROGAMS Parking Plumbing PlaceCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 14. 10 Tenets of “Experiences” CAMPUS VISITS PROGAMS 1. Integrate Four E’s 2.Aesthetics/Esthetics 3. Real and Authentic 4. Customization 5. Sensory Engagement 6. Emotional Engagement 7. Anchored in Stories (not stats) 8. Signature Moment 9. Themes 10. Mix in MemorabiliaCAMPUS VISIT PROGAMS Jeff Kallay, TargeThat Connect with Best Fits Students
  • 15. CAMPUS VISITS PROGAMSCAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 16. Tips for your student guides/ambassadors: CAMPUS VISITS PROGAMS Don’t be a “Tourbot” Be present Set the expectation Choose your attitude Tell stories not stats Watch your pronouns Close the deal Have fun!CAMPUS VISIT PROGAMS Jeff Kallay, TargetXThat Connect with Best Fits Students
  • 17. CAMPUS VISIT PROGAMSThat Connect with Best Fits Students Fred Director of Baker Admission From Skeptic to Champion of “The Hendrix Experience”
  • 18. Conway, Arkansas (Little Rock suburb of 58,900) CAMPUS VISITS PROGAMSPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1388 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acresThis “Shangri-La north of Little Rock”proudly has no greek communityCAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 19. CAMPUS VISITS PROGAMSCAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 20. CAMPUS VISITS PROGAMSCAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 21. 2000+ visitors CAMPUS VISITS60% accepted students visit PROGAMS 30% yield rate on visit 10 Hendrix Experience Days 6 Paid Interns managing 120 Volunteer HEAT -airport shuttle drivers -campus walker guides -lunch hosts -residential walkers -logisitics -arranging overnightsCAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 22. CAMPUS VISITS PROGAMS “Sense of the Butt!”CAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 23. CAMPUS VISITS PROGAMS “Sense of the Butt!” All families have lunchCAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 24. CAMPUS VISITS PROGAMS “Sense of the Butt!” National Signature MomentCAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 25. CAMPUS VISITS PROGAMS “Sense of the Butt!” National momentum Increased enrollment Better profile Increased visit and yield Improved retention rateCAMPUS VISIT PROGAMS Fred Baker, HendrixThat Connect with Best Fits Students
  • 26. CAMPUS VISIT PROGAMSThat Connect with Best Fits Students Wes Dean of Waggoner Undergraduate Admission Big Picture Thinking and Doing
  • 27. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSDallas, TexasPublic, student-focused research university with 12Private (founded in 1911 by United Methodist Church)colleges and schools offering 97 bachelor’s, 85 master’sRanks in top one-fourth of national universitiesand 35 doctoral degrees Future” “Big Hair and Big11,000 students from 50 states and 50 countries,857 acres6,662 are undergraduate165 buildings8 colleges and schools3 campuses237 acres (Dallas, Plano and Taos, NM)237 acres (Dallas campus)101 buildings101 buildingsFourth largest university in Texas“Academic Entreprenuership”Home to 10 libraries including the“A green light to greatness.”George W. Bush Presidential LibraryCAMPUS VISIT PROGAMS Wes Waggoner, SMUThat Connect with Best Fits Students
  • 28. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSDallas, TexasPublic, student-focused research university with 12Private (founded in 1911 by United Methodist Church)colleges and schools offering 97 bachelor’s, 85 master’sRanks in top one-fourth of national universitiesand 35 doctoral degrees11,000 students from 50 states and 50 countries,857 acres6,662 are undergraduate165 buildings8 colleges and schools237 acres101 buildingsFourth largest university in Texas“Intellectual Entreprenuership”Home to 10 libraries including the“A green light to greatness.”George W. Bush Presidential LibraryCAMPUS VISIT PROGAMS Wes Waggoner, SMUThat Connect with Best Fits Students
  • 29. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSDallas, TexasPublic, student-focused research university with 12Private (founded in 1911 by United Methodist Church)colleges and schools offering 97 bachelor’s, 85 master’sRanks in top one-fourth of national universitiesand 35 doctoral degrees11,000 students from 50 states and 50 countries,857 acres6,662 are undergraduate165 buildings8 colleges and schools237 acres101 buildings “Big Hair and Big Future”Fourth largest university in Texas“Academic Entreprenuership”Home to 10 libraries including the“A green light to greatness.”George W. Bush Presidential Library CAMPUS VISIT PROGAMS Wes Waggoner, SMUThat Connect with Best Fits Students
  • 30. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSPublic, student-focused research university with 12colleges and schools offering 97 bachelor’s, 85 master’sand 35 doctoral degrees857 acres165 buildings “Life is too short to go to college on an ugly campus.” R. Gerald Turner, SMU PresidentFourth largest university in Texas“A green light to greatness.”CAMPUS VISIT PROGAMS Wes Waggoner, SMUThat Connect with Best Fits Students
  • 31. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSPublic, student-focused research university with 12colleges and schools offering 97 bachelor’s, 85 master’sand 35 doctoral degrees857 acres165 buildingsFourth largest university in Texas“A green light to greatness.”The building is part of the message Mary Wright Admission Center, TCUCAMPUS VISIT PROGAMS Wes Waggoner, SMUThat Connect with Best Fits Students
  • 32. CAMPUS VISIT PROGAMSThat Connect with Best Fits Students Jennifer Visit ExperienceMcLendon Manager Her Eagle Ambassadors Soar!
  • 33. Denton, Texas (suburban DFW city of 117,187) CAMPUS VISITS PROGAMSPublic, student-focused research university with 12colleges and schools offering 97 bachelor’s, 85 master’sand 35 doctoral degrees857 acres165 buildingsFourth largest university in Texaswith “A green light to greatness.”CAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 34. CAMPUS VISITS PROGAMS = 20,200 visitors 22 Eagle Ambassadors (paid) 2250 tours givenCAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 35. Eagle Ambassadors CAMPUS VISITS PROGAMS =CAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 36. Mass Customization Eagle Ambassadors CAMPUS VISITS PROGAMS =CAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 37. Eagle Ambassadors CAMPUS VISITS PROGAMS = General Tours Transfer Tours Graduate Tours Group Tours VIP ToursCAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 38. Eagle Ambassadors CAMPUS VISITS PROGAMS =Evening Tours Athlete ToursPrivate Tours Academic Tours Specialty ToursCAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 39. Eagle Ambassadors CAMPUS VISITS PROGAMS =CAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 40. Mass Transportation Eagle Ambassadors CAMPUS VISITS PROGAMS =CAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 41. Eagle Ambassadors CAMPUS The BIG VISITS PROGAMS Prospective Students = Picture Parents/Guests EXPO students Total Tours Given9000675045002250 0 00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12CAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 42. CAMPUS = to Enrolled Ambassadors Eagle ProspectVISITS PROGAMS Non-Tour Takers Yield Rate Comparison Tour Takers40.00%30.00%20.00%10.00% 0% 2008 2009 2010 2011 2012CAMPUS VISIT PROGAMS Jennifer McLendonThat Connect with Best Fits Students UNT
  • 43. CAMPUS VISIT PROGAMS That Connect with Best Fits Students Fred Wes Jennifer Baker Waggoner McLendonslideshare.net/targetx/SWCB Moderated by Jeff Kallay

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