Social Media and Delivering the Online Experience

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Adrienne Bartlett's presentation slides for the 2008 Boston Workshop

Published in: Technology

Social Media and Delivering the Online Experience

  1. 1. Social Media: Delivering the Online Experience 1
  2. 2. Part I How did we get here? Understanding the “Groundswell” Social forces and technology What are the risks? 2
  3. 3. Web 2.0... a recap 3
  4. 4. Web 2.0 is... more interactive more user-controlled more modular (mashups) Anyone can publish. Anyone can communicate. 4
  5. 5. 5
  6. 6. 2004 2005 2006 2007 6

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