Small College Gen X

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Small College Gen X

  1. 1. Generation X Parents The Game Show NSCEC 2009 Jeff Kallay, Experience Evangelist
  2. 2. X Saves the World - The Game Show "Keep On Movin"
  3. 3. Generation X Parents The Game Show NSCEC 2009 Jeff Kallay, Experience Evangelist
  4. 4. Manage the Expectations -Big Picture Thinking -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations
  5. 5. Recap Boomers, Xers, and Millennials (American Generations)
  6. 6. “In America, each generation is a new people.” Alec de Tocqueville, 1830
  7. 7. 4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com
  8. 8. 23.4 Average Number of Years of American Generations Howe and Strauss
  9. 9. 15 American Generations (18 New World) Howe and Strauss
  10. 10. 4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss
  11. 11. Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791
  12. 12. Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859
  13. 13. Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942
  14. 14. Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20??
  15. 15. 4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss
  16. 16. Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive
  17. 17. Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive
  18. 18. Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive
  19. 19. Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive
  20. 20. 4 Stage / 2 Stroke Idealist Idealist birth Civic Reactive Reactive birth Adaptive Civic Civic birth Idealist Adaptive Adaptive birth Reactive Repeat
  21. 21. Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations.
  22. 22. Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history.
  23. 23. Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss “Millennials Rising”
  24. 24. 3.6 Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising”
  25. 25. $50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss “Millennials Rising”
  26. 26. 50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005
  27. 27. 83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007
  28. 28. 44O Text Messages Sent Weekly by Teens USA Today, June 2009
  29. 29. About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history.
  30. 30. About Millennials Remember “Baby on Board” signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more.
  31. 31. About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” Parents are “Best Friends” and co-purchasing. Conservative. Or is the term Conventional?
  32. 32. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  33. 33. About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials.
  34. 34. About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth. Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen.
  35. 35. About Generation X The last generation to care about the culture part of pop culture So let’s review some Generation X pop culture...
  36. 36. X Generation Parents The Game Show Let’s Meet Our Contestants!
  37. 37. Contestant #1 Peggy Minnich - College of Mount Saint Joseph
  38. 38. Contestant #2 Brad Parrish - Florida Southern College
  39. 39. Contestant #3 Jessica Akers - Reinhardt College
  40. 40. X Generation Parents The Game Show Let’s Play Generation X Multimedia Trivia!
  41. 41. Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judge’s Decision is Final
  42. 42. Contestant #1 - X Childhood 1969 - Children’s Television Workshop, Sesame Street
  43. 43. Contestant #2 - X Childhood 1969-1974 Brady Bunch (Season Five Opening Theme)
  44. 44. Contestant #3 - X Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
  45. 45. Contestant #2 - X Youth 1981 - MTV Music Television
  46. 46. Contestant #3 - X Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons
  47. 47. Contestant #1 - X Youth 1984-1992 - NBC’s The Cosby Show
  48. 48. Contestant #3 - X Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
  49. 49. Contestant #1 - X Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit
  50. 50. Contestant #2 - X Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
  51. 51. Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory
  52. 52. X Generation Parents The Game Show Let’s Give Away Prizes!
  53. 53. Understanding the Generation X Parent
  54. 54. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  55. 55. About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype.
  56. 56. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  57. 57. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  58. 58. Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this “first” creativity...
  59. 59. Generation X ...will be known as the “last” generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce “old-fashioned” movie stars, and to care about the culture part of pop culture.
  60. 60. Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
  61. 61. They will question the value of the “amenities” arms race and of attending college
  62. 62. The Generation X Duality: “We’re equipped. We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to know that change begins on the margins. Beyond that, we’re all we got.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  63. 63. Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior.
  64. 64. Recommended Reading
  65. 65. Download Session PDF www.targetx.com>click “iThink Blog”>Presentation Slides
  66. 66. When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change”
  67. 67. X Generation Parents The Game Show NSCEC 2009

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