Sheri SalmonJennifer WatersSydney HawkJeff KallaySession BMonday, April 22, 2013Download Session Slides PDF at www.slidesh...
CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...20...
CAMPUSVISITS PROGAMSWorked with campuses!250Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed...
CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?Brands are mirrorsWe based.purchaseupon conformings...
CAMPUSVISITS PROGAMS“I visitedcampus andit felt right!”Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mY...
CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
CAMPUSVISITS PROGAMSOur passion to help campus visits be:AuthenticEngagingMemorableJeff KallayTargetXThe Importance of Per...
CAMPUSVISITS PROGAMSMost influencial information in application processArts & Science Group Student PollCampus Visit 65%Pa...
CAMPUSVISITS PROGAMSEduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher Educa...
CAMPUSVISITS PROGAMSNoel LevitzJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DEL...
CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
CAMPUSVISITS PROGAMSBut most college tour scriptsare numbingly similar, andinformation is not really thepoint. Students an...
CAMPUSVISITS PROGAMSHave a full time CampusVisit Director...And, get them active @ www.civsa.orgJeff KallayTargetXThe Impo...
CAMPUSVISITS PROGAMS“It’s all about the experience!Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours...
CAMPUSVISITS PROGAMSIntegration of the Four E’s / ExperiencesAbsorptionImmersionActiveParticipationPassiveParticipationEdu...
CAMPUSVISITS PROGAMS“I visited and it felt right!”(But it better look good.)“The study by the Association of Higher Educat...
CAMPUSVISITS PROGAMSThat Connect with Best Fits StudentsFix your “P” basics!3ParkingPlumbingPlaceJeff KallayTargetXThe Imp...
CAMPUSVISITS PROGAMS10 Tenets of “Experiences”1. Integrate Four E’s2.Aesthetics/Esthetics3. Real and Authentic4. Customiza...
CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...Re...
CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?Trend we’re noticing: many families aredelayingunti...
CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?You are in control when they visit priorto thembut,...
CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?Theyield!Jeff KallayTargetXThe Importance of Perfec...
CAMPUSVISITS PROGAMSFour year private national liberal arts collegeAffiliated with the United Methodist Church1250 student...
CAMPUSVISITS PROGAMSThreeYears Ago - A Public Relations NightmareBirmingham News ReportedBSC would eliminate 29 facultyand...
CAMPUSVISITS PROGAMSSheri SalmonBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...Alaba...
CAMPUSVISITS PROGAMSHail Mary Spring ’11In the NFL,Eli Manning threwthe most recent successfulHail Mary pass in January 20...
CAMPUSVISITS PROGAMSJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
Connect Emotionally to BirminghamJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, D...
Connect Emotionally to BirminghamConnect Emotionally to CampusJennifer WatersBSCThe Importance of PerfectingYour Closer Ev...
Connect Emotionally to Faculty and StaffJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Se...
Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsJennifer WatersBSCThe Importance of Perfect...
Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherConnect Em...
Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSee Themse...
Sydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...march 6-7, 2011march 4-5, ...
Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSunday Che...
Jeff KallayHarvest Temple Christian SchoolPersonalized WelcomeSydney HawkBSCThe Importance of PerfectingYour Closer EventI...
Sydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSee Themse...
Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSee Themse...
Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsOvernight in Freshmen HallsSydney HawkBSCTh...
201268 Attend45 EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed...
201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Sig...
201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Sig...
201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Sig...
201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Sig...
201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Sig...
201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Sig...
Download Session Slides PDF atwww.slideshare.net/targetxSigned, Sealed, DELIVERED...I’mYours!The Importance of PerfectingY...
Download Session Slides PDF atwww.slideshare.net/targetxSigned, Sealed, DELIVERED...I’mYours!The Importance of PerfectingY...
Download Session Slides PDF atwww.slideshare.net/targetxJeff KallayVP, Consultingkallay@targetx.com877.715.7474www.targetx...
Sheri SalmonJennifer WatersSydney HawkJeff KallaySigned, Sealed, DELIVERED...I’mYours!The Importance of PerfectingYour Clo...
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SACAC 2013 Signed Sealed Delivered

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Birmingham-Southern College and TargetX Campus Visit Accepted Student Campus Visit Presentation - SACAC 2013 Memphis, TN

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SACAC 2013 Signed Sealed Delivered

  1. 1. Sheri SalmonJennifer WatersSydney HawkJeff KallaySession BMonday, April 22, 2013Download Session Slides PDF at www.slideshare.net/targetxSigned, Sealed, DELIVERED...I’mYours!The Importance of PerfectingYour Closer Event
  2. 2. CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...2012 TargetX Xpert Summit
  3. 3. CAMPUSVISITS PROGAMSWorked with campuses!250Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  4. 4. CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?Brands are mirrorsWe based.purchaseupon conformingself imageJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED....
  5. 5. CAMPUSVISITS PROGAMS“I visitedcampus andit felt right!”Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  6. 6. CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  7. 7. CAMPUSVISITS PROGAMSOur passion to help campus visits be:AuthenticEngagingMemorableJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  8. 8. CAMPUSVISITS PROGAMSMost influencial information in application processArts & Science Group Student PollCampus Visit 65%Parents/Family Members 39%Current Students/Graduates 33%Website 26%Printed Materials 25%Guidance Counselor 24%Admissions Staff 24%Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  9. 9. CAMPUSVISITS PROGAMSEduventures survey of 7,867 high school juniors and seniors reprorted in The Chronicle of Higher EducationUse the web most heavilyin researching colleges84%71%Say the campus visit isthe most trusted sourceof informationJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  10. 10. CAMPUSVISITS PROGAMSNoel LevitzJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  11. 11. CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  12. 12. CAMPUSVISITS PROGAMSBut most college tour scriptsare numbingly similar, andinformation is not really thepoint. Students and theirfamilies are looking for theineffable moment when,through some alchemy ofatmosphere, setting or vibe,they suddenly know this isthe place for them.Read the LA Times ArticleJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  13. 13. CAMPUSVISITS PROGAMSHave a full time CampusVisit Director...And, get them active @ www.civsa.orgJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  14. 14. CAMPUSVISITS PROGAMS“It’s all about the experience!Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  15. 15. CAMPUSVISITS PROGAMSIntegration of the Four E’s / ExperiencesAbsorptionImmersionActiveParticipationPassiveParticipationEducationEscapeEntertainmentEstheticStrategic Horizons,“The Experience Economy”Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  16. 16. CAMPUSVISITS PROGAMS“I visited and it felt right!”(But it better look good.)“The study by the Association of Higher EducationFacilities Officers sought to determine “the relativeimportance of an institution’s physical assets on astudent’s choice of school,” so they surveyed about16,000 students from 46 colleges.More than half the respondents indicated that the“attractiveness of the campus” was essential orvery important in their decision where to attendschool. Students said that poorly maintained openspaces played a key role. And 50 percent eitherstrongly agreed or agreed with the statement,“When I first saw the campus, I knew this was theright college for me.”The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  17. 17. CAMPUSVISITS PROGAMSThat Connect with Best Fits StudentsFix your “P” basics!3ParkingPlumbingPlaceJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...Fix your “P” basics! ParkingPlumbingPlace3Birmingham-Southern College Office of Admission
  18. 18. CAMPUSVISITS PROGAMS10 Tenets of “Experiences”1. Integrate Four E’s2.Aesthetics/Esthetics3. Real and Authentic4. Customization5. Sensory Engagement6. Emotional Engagement7. Anchored in Stories (not stats)8. Signature Moment9.Themes10. Mix in MemorabiliaJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  19. 19. CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  20. 20. CAMPUSVISITS PROGAMSJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...Read the Philadelphia Inquirer Article
  21. 21. CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?Trend we’re noticing: many families aredelayinguntil after they’ve beenfirst visitJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...accepted.
  22. 22. CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?You are in control when they visit priorto thembut, they are in control when they visitafter you’veapplyingJeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...acceptedthem.
  23. 23. CAMPUSVISITS PROGAMSDOESYOUR CAMPUSVISIT CONNECTWITH BEST FIT STUDENTS?Theyield!Jeff KallayTargetXThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...campus visitis now all about
  24. 24. CAMPUSVISITS PROGAMSFour year private national liberal arts collegeAffiliated with the United Methodist Church1250 students on 192 “Hilltop” acresMember of the Colleges That Change LivesSheri SalmonBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  25. 25. CAMPUSVISITS PROGAMSThreeYears Ago - A Public Relations NightmareBirmingham News ReportedBSC would eliminate 29 facultyand 51 staff positionsBSC would close 5 academic programsThen President of BSC resignsamidst the crisis and frompressure by faculty, staff and alumniDecreased applicant poolMyths about lack of scholarshipsDrop in moraleUncertain futureLack of leadershipREALLY bad timingA climate of overwhelming pressureHuge drop in alumni supportSheri SalmonBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  26. 26. CAMPUSVISITS PROGAMSSheri SalmonBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...AlabamaWICHE Knocking at the College Door
  27. 27. CAMPUSVISITS PROGAMSHail Mary Spring ’11In the NFL,Eli Manning threwthe most recent successfulHail Mary pass in January 2011to beat the Green Bay Packers.Senator Chuck Schumer criticized John McCain’sVice Presidential pick,Sarah Palin,by calling it a Hail Mary pass.Jennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  28. 28. CAMPUSVISITS PROGAMSJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  29. 29. Connect Emotionally to BirminghamJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  30. 30. Connect Emotionally to BirminghamConnect Emotionally to CampusJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  31. 31. Connect Emotionally to Faculty and StaffJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  32. 32. Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  33. 33. Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherConnect Emotionally to Each OtherConnect Emotionally toEach OtherJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  34. 34. Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSee ThemselvesGraduate from BSCJennifer WatersBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  35. 35. Sydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...march 6-7, 2011march 4-5, 2012
  36. 36. Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSunday Check-inSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  37. 37. Jeff KallayHarvest Temple Christian SchoolPersonalized WelcomeSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  38. 38. Sydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  39. 39. Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSee ThemselvesGraduate from BSCBirmingham,Bowling & BondingSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  40. 40. Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally to Each OtherSee ThemselvesGraduate from BSCLate Night Experience in“The Cafe”Sydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  41. 41. Connect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsOvernight in Freshmen HallsSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...201176 Attend47 EnrollandSelect‘Southern
  42. 42. 201268 Attend45 EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  43. 43. 201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...2013“The General”President Charles“Chuck”C.Krulak“The General”President Charles“Chuck”C.Krulak
  44. 44. 201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...2013“The General”President Charles“Chuck”C.KrulakPhoto fromThe Chronicle of Higher Education
  45. 45. 201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  46. 46. 201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...
  47. 47. 201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...2013134 AttendOn Goal for72% to Deposit
  48. 48. 201268 Attend45 Deposit67% EnrollandSelect‘SouthernSydney HawkBSCThe Importance of PerfectingYour Closer EventI’mYours!Signed, Sealed, DELIVERED...2013134 AttendOn Goal for72% to DepositBe OrganizedGenerate Buy-InClose the Deal--Ask!Bring Them In
  49. 49. Download Session Slides PDF atwww.slideshare.net/targetxSigned, Sealed, DELIVERED...I’mYours!The Importance of PerfectingYour Closer EventJennifer Waters,Director of Admissionjwaters@bsc.eduSheri SalmonAVP for Admissionssalmon@bsc.eduSydney HawkAsst Dir of Admissionshawk@bsc.edu205.226. 4696www.bsc.com
  50. 50. Download Session Slides PDF atwww.slideshare.net/targetxSigned, Sealed, DELIVERED...I’mYours!The Importance of PerfectingYour Closer EventJeff KallayVP, Consultingkallay@targetx.com877.715.7474www.targetx.comRecruitment TechnologyEnterprise CRM for Recruitment,Retention and Advancement
  51. 51. Download Session Slides PDF atwww.slideshare.net/targetxJeff KallayVP, Consultingkallay@targetx.com877.715.7474www.targetx.comwww.renderexperiences.comTargetX Campus Visit Consulting is Becoming:
  52. 52. Sheri SalmonJennifer WatersSydney HawkJeff KallaySigned, Sealed, DELIVERED...I’mYours!The Importance of PerfectingYour Closer EventDownload Session Slides PDF atwww.slideshare.net/targetx
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