Potholes Pecha Kucha GPACAC

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Potholes Pecha Kucha GPACAC

  1. 1. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text GPACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Tuesday, April 13, 2010
  2. 2. The Chronicle of Higher Education Read the Chronicle Article Tuesday, April 13, 2010
  3. 3. San Francisco Chronicle SFO Article: The college visit - does it do any good? Read Jeff's blog post Tuesday, April 13, 2010
  4. 4. Los Angeles Times LA Times Article: On vacation -- at a college campus Read Trent’s blog post Tuesday, April 13, 2010
  5. 5. Los Angeles Times But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them. LA Times Article: On vacation -- at a college campus Read Trent’s blog post Tuesday, April 13, 2010
  6. 6. Boston Globe In Step with tradition: Campus Tours thriving Tuesday, April 13, 2010
  7. 7. New York Times Read the New York Times Article Tuesday, April 13, 2010
  8. 8. US News and World Report Read the US News and World Report Article Tuesday, April 13, 2010
  9. 9. University Business Read UB October 2009 Online Tuesday, April 13, 2010
  10. 10. Five Campus Visit Potholes Tuesday, April 13, 2010
  11. 11. Tuesday, April 13, 2010 1 Not Being In Sync
  12. 12. Tuesday, April 13, 2010
  13. 13. Get In Sync Tuesday, April 13, 2010
  14. 14. Students-Admissions Stories-Stats People-Programs Tuesday, April 13, 2010
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  17. 17. Toxic Levels of Inauthenticity Tuesday, April 13, 2010 2
  18. 18. Watch “Tina the Tour Guide” Tuesday, April 13, 2010
  19. 19. History of Higher Education Recruiting Trends 1980’s Marketing 1990’s Branding 2010’s Authenticity Tuesday, April 13, 2010
  20. 20. Tuesday, April 13, 2010
  21. 21. I’m an OK lover, but afterwards I like to Me too! snuggle and talk. AUTHENTICITY Tuesday, April 13, 2010
  22. 22. Brands are Mirrors. Branding only works when it’s authentic. We purchase on the basis of conforming to self-image. Tuesday, April 13, 2010
  23. 23. “I visited and it felt right!” Tuesday, April 13, 2010
  24. 24. “Most Influential” Arts & Science Group Student Poll 2004 Tuesday, April 13, 2010
  25. 25. “Most Trusted” - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures 2007 Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says” Tuesday, April 13, 2010
  26. 26. “Effectiveness” Noel-Levitz 2009 Tuesday, April 13, 2010
  27. 27. Tuesday, April 13, 2010 3 Tourbots
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  29. 29. Invasion of the Tourbots Read the Article Tuesday, April 13, 2010
  30. 30. Storytelling is in our blood Tuesday, April 13, 2010
  31. 31. Students-Admissions Stories-Stats People-Programs Tuesday, April 13, 2010
  32. 32. “I am a man, and men are animals who tell stories.” Tuesday, April 13, 2010
  33. 33. Stories are how most of us learn Tuesday, April 13, 2010
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  35. 35. 20% headlines 20% body copy (to the point) (details) 50% 10% graphic illustrations (visual) (stories) Tuesday, April 13, 2010
  36. 36. POP Point of Proof Tuesday, April 13, 2010
  37. 37. Great stories engage, give goosebumps, and give a feeling of “suspension” Tuesday, April 13, 2010
  38. 38. Storytelling Scale Guest Engagement on 1-10 (highest) 10 our (shared experience) 8 your 6 mine 4 others Tuesday, April 13, 2010
  39. 39. 4 Bubble-boy Syndrome Tuesday, April 13, 2010
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  41. 41. Inform Your Campus Tuesday, April 13, 2010
  42. 42. Inform Your Campus Tuesday, April 13, 2010
  43. 43. Death March Tuesday, April 13, 2010 5
  44. 44. Tuesday, April 13, 2010
  45. 45. Presidential Parade of Favorites Don’t just show the showcase Tuesday, April 13, 2010
  46. 46. Presidential Parade of Favorites Tuesday, April 13, 2010
  47. 47. Tuesday, April 13, 2010 6 Death by PowerPoint
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  60. 60. 6:40 Tuesday, April 13, 2010
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  68. 68. Pecha Kucha is the Goal Shorter Presentations Less Talking At More Time Out on Campus More Human Tuesday, April 13, 2010
  69. 69. Centre College - Centre by the Numbers Prezi Tuesday, April 13, 2010
  70. 70. 5 Steps for Change 1. Pecha Kucha is the Goal for all Admission Presentations 2 Become the Pecha Kucha Expert 3. Study, Join and Create 4. Educate the Rest of Campus 5. Set Presentation Guidelines/Rules and Create Templates: Limit Text, More Photos More Stories Tuesday, April 13, 2010
  71. 71. Want More? Read Our Blogs: TargetX Blog at www.targetx.com/ithink/ Tuesday, April 13, 2010
  72. 72. Free on Friday Webcasts Free On Friday Webcasts Watch Past Webcasts Tuesday, April 13, 2010
  73. 73. Download Session PDF #1 Go to www.targetx.com click iThink Blog click Slide Presentations #2 Go to www.slideshare.net/targetx #3 Look for email with link Tuesday, April 13, 2010
  74. 74. Potholes & Pecha Kucha Bringing Japanese Efficiency to Your Campus Visit and Presentations Text GPACAC 2010 Trent Gilbert, CXO, Chief eXperience Officer Jeff Kallay, VP Consulting, “Apostle of Authenticity” Tuesday, April 13, 2010
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