PACAC Generation X Parents
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PACAC Generation X Parents

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PACAC Generation X Parents PACAC Generation X Parents Presentation Transcript

  • Generation X Parents The Game Show PACAC 2009 Jeff Kallay, Experience Evangelist Tuesday, June 30, 2009
  • X Saves the World - The Game Show "Keep On Movin" Tuesday, June 30, 2009
  • Generation X Parents The Game Show PACAC 2009 Jeff Kallay, Experience Evangelist Tuesday, June 30, 2009
  • Tuesday, June 30, 2009
  • Manage the Expectations -Big Picture Thinking -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations Tuesday, June 30, 2009
  • Recap Boomers, Xers, and Millennials (American Generations) Tuesday, June 30, 2009
  • “In America, each generation is a new people.” Alec de Tocqueville, 1830 Tuesday, June 30, 2009
  • 4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com Tuesday, June 30, 2009
  • 23.4 Average Number of Years of American Generations Howe and Strauss Tuesday, June 30, 2009
  • 15 American Generations (18 New World) Howe and Strauss Tuesday, June 30, 2009
  • 4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss Tuesday, June 30, 2009
  • Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791 Tuesday, June 30, 2009
  • Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859 Tuesday, June 30, 2009
  • Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942 Tuesday, June 30, 2009
  • Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20?? Tuesday, June 30, 2009
  • 4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss Tuesday, June 30, 2009
  • Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive Tuesday, June 30, 2009
  • Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive Tuesday, June 30, 2009
  • Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive Tuesday, June 30, 2009
  • Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive Tuesday, June 30, 2009
  • 4 Stage / 2 Stroke Idealist Idealist birth Civic Reactive Reactive birth Adaptive Civic Civic birth Idealist Adaptive Adaptive birth Reactive Repeat Tuesday, June 30, 2009
  • Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations. Tuesday, June 30, 2009
  • Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history. Tuesday, June 30, 2009
  • Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss “Millennials Rising” Tuesday, June 30, 2009
  • 3.6 Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising” Tuesday, June 30, 2009
  • $50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss “Millennials Rising” Tuesday, June 30, 2009
  • 50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005 Tuesday, June 30, 2009
  • 83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007 Tuesday, June 30, 2009
  • 44O Text Messages Sent Weekly by Teens USA Today, June 2009 Tuesday, June 30, 2009
  • About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history. Tuesday, June 30, 2009
  • About Millennials Remember “Baby on Board” signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more. Tuesday, June 30, 2009
  • About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” Parents are “Best Friends” and co-purchasing. Conservative. Or is the term Conventional? Tuesday, June 30, 2009
  • “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Tuesday, June 30, 2009
  • About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials. Tuesday, June 30, 2009
  • About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth. Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen. Tuesday, June 30, 2009
  • About Generation X The last generation to care about the culture part of pop culture So let’s review some Generation X pop culture... Tuesday, June 30, 2009
  • Generation X Parents The Game Show Let’s Meet Our Contestants! Tuesday, June 30, 2009
  • Contestant #1 Chris Boehm - Albright College Tuesday, June 30, 2009
  • Contestant #2 Ellen Deitrich - Shipley School Tuesday, June 30, 2009
  • Contestant #3 Corey Zahradnik - W & J College Tuesday, June 30, 2009
  • Generation X Parents The Game Show Let’s Play Generation X Multimedia Trivia! Tuesday, June 30, 2009
  • Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judge’s Decision is Final Tuesday, June 30, 2009
  • Contestant #1 - X Childhood 1969 - Children’s Television Workshop, Sesame Street Tuesday, June 30, 2009
  • Contestant #2 - X Childhood 1969-1974 Brady Bunch (Season Five Opening Theme) Tuesday, June 30, 2009
  • Contestant #3 - X Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here) Tuesday, June 30, 2009
  • Contestant #2 - X Youth 1981 - MTV Music Television Tuesday, June 30, 2009
  • Contestant #3 - X Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons Tuesday, June 30, 2009
  • Contestant #1 - X Youth 1984-1992 - NBC’s The Cosby Show Tuesday, June 30, 2009
  • Contestant #3 - X Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls) Tuesday, June 30, 2009
  • Contestant #1 - X Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit Tuesday, June 30, 2009
  • Contestant #2 - X Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS Tuesday, June 30, 2009
  • Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory Tuesday, June 30, 2009
  • Generation X Parents The Game Show Let’s Give Away Prizes! Tuesday, June 30, 2009
  • Understanding the Generation X Parent Tuesday, June 30, 2009
  • Tuesday, June 30, 2009
  • “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Tuesday, June 30, 2009
  • About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype. Tuesday, June 30, 2009
  • About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Tuesday, June 30, 2009
  • About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Tuesday, June 30, 2009
  • Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this “first” creativity... Tuesday, June 30, 2009
  • Generation X ...will be known as the “last” generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce “old-fashioned” movie stars, and to care about the culture part of pop culture. Tuesday, June 30, 2009
  • Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World Tuesday, June 30, 2009
  • They will question the value of the “amenities” arms race and of attending college Tuesday, June 30, 2009
  • The Generation X Duality: “We’re equipped. We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to know that change begins on the margins. Beyond that, we’re all we got.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Tuesday, June 30, 2009
  • Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior. Tuesday, June 30, 2009
  • Recommended Reading Tuesday, June 30, 2009
  • Download Session PDF www.targetx.com>click “iThink Blog”>Presentation Slides Tuesday, June 30, 2009
  • When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change” Tuesday, June 30, 2009
  • Generation X Parents The Game Show PACAC 2009 Tuesday, June 30, 2009