Generation
                                     X        Parents
                                     The Game Show
      ...
X Saves the World - The Game Show




                         "Keep On Movin"
Tuesday, June 30, 2009
Generation
                                     X        Parents
                                     The Game Show
      ...
Tuesday, June 30, 2009
Manage the Expectations
                             -Big Picture Thinking
                     -Recap Boomers, Xers, and ...
Recap Boomers, Xers, and
                  Millennials
            (American Generations)

Tuesday, June 30, 2009
“In America, each generation
        is a new people.”
                         Alec de Tocqueville, 1830



Tuesday, June...
4
                   Number of books by Howe and Strauss
               Generations, 13th Generation, The Fourth Turning
 ...
23.4
                         Average Number of Years of
                           American Generations
                 ...
15
                  American Generations (18 New World)

                                Howe and Strauss

Tuesday, June ...
4
                         Number of Generational Cycles and
                          Number of Generations Per Cycle
   ...
Revolutionary Cycle
                            Name + Birth Years
                            Awakening + 1701-1723
     ...
Civil War Cycle
                           Name + Birth Years
                         Transcendental + 1792-1821
        ...
Great Power Cycle
                          Name + Birth Years
                          Missionary + 1860-1882
          ...
Millennial Cycle
                              Name + Birth Years
                               Boomer + 1943-1960
      ...
4/2
                         4 Stage/2 Stroke Per Cycle

                                  Howe and Strauss

Tuesday, June...
Revolutionary Cycle
                   Name + Birth Years = Description
                     Awakening + 1701-1723 = Ideal...
Civil War Cycle
                   Name + Birth Years = Description
                    Transcendental + 1792-1821 = Ideal...
Great Power Cycle
                   Name + Birth Years = Description
                     Missionary + 1860-1882 = Ideali...
Millennial Cycle
             Name + Birth Years = Description
                  Boomer + 1943-1960 = Idealist
           ...
4 Stage / 2 Stroke
                     Idealist     Idealist birth Civic
                     Reactive   Reactive birth A...
Each Generation
                         Rebels against the elder-built world and
                            against the ...
Each Generation
                 Is shaped by their surroundings and by the
                     generations with which th...
Millennial
      Largest, most wanted, most watched over, and
      most diverse generation in American history.

        ...
3.6
                         Average birthrate of Millennials
                                  (in millions)

           ...
$50k
         Parents willing to pay for an ovum from an
        attractive, high IQ, female at a top university

        ...
50%
               Increase in amount of stuff in weight in
              average American homes vs. 20 years ago

       ...
83%
               College freshmen who have never shared
                         a room with a sibling

                ...
44O
                         Text Messages Sent Weekly by Teens


                                     USA Today, June 200...
About Millennials
                         35% are non-white (and Latino).

                         1 in 5 have an immigr...
About Millennials
                         Remember “Baby on Board” signs?

           Celebrated by Hollywood: Three Men ...
About Millennials
                    Raised by attached parents.
               “Helicopter Parents” or “Blackhawks”
    ...
“A generation that can sneakily trump boomer
                                                      X
       narcissism and...
About Generation X
                             Born 1961-1981.

          Sandwiched between Boomers and Millennials.

  ...
About Generation X
           Born and raised as independent latch-key kids.
              Sexual Revolution, Watergate, V...
About Generation X
                         The last generation to care about the
                             culture par...
Generation
                              X     Parents
                              The Game Show

                      ...
Contestant #1
                         Chris Boehm - Albright College




Tuesday, June 30, 2009
Contestant #2
                         Ellen Deitrich - Shipley School




Tuesday, June 30, 2009
Contestant #3
                         Corey Zahradnik - W & J College




Tuesday, June 30, 2009
Generation
                         X     Parents
                         The Game Show


            Let’s Play Generati...
Rules
                 Three Ten Point Questions Each for a
                    Total of Thirty Points Possible
          ...
Contestant #1 - X Childhood




                         1969 - Children’s Television Workshop, Sesame Street
Tuesday, Jun...
Contestant #2 - X Childhood




                         1969-1974 Brady Bunch (Season Five Opening Theme)
Tuesday, June 3...
Contestant #3 - X Childhood




        1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Tu...
Contestant #2 - X Youth




                          1981 - MTV Music Television
Tuesday, June 30, 2009
Contestant #3 - X Youth




                         1984 - Lena’s 99 Red Ballons/99 Luftballons
Tuesday, June 30, 2009
Contestant #1 - X Youth




                         1984-1992 - NBC’s The Cosby Show
Tuesday, June 30, 2009
Contestant #3 - X Rising Adulthood




                         1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
Tues...
Contestant #1 - X Rising Adulthood




                         1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Tuesday...
Contestant #2 - X Rising Adulthood




           1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS...
Tie-Breaker




                         1971 - Willy Wonka & The Chocolate Factory
Tuesday, June 30, 2009
Generation
                         X     Parents
                         The Game Show


                Let’s Give Away...
Understanding the
                         Generation X Parent


Tuesday, June 30, 2009
Tuesday, June 30, 2009
“A generation that can sneakily trump boomer
                                                      X
       narcissism and...
About Generation X
                         Playing to win by half expecting to lose.

         Accepting wide gaps betwee...
About Generation X
         Becoming cautious in family life and gradually
                  mellowing in personality.

  ...
About Generation X
         Becoming cautious in family life and gradually
                  mellowing in personality.

  ...
Generation X
                          Members include the founders of:
                                          Google
 ...
Generation X
          ...will be known as the “last” generation.
      The last; to produce and hold onto vinyl albums,
 ...
Stealth
       Generation X parents (vs. Boomer helicopter)
               And, Generation X behavior

                   ...
They will question the value
        of the “amenities” arms race and of attending college




Tuesday, June 30, 2009
The Generation X Duality:
                           “We’re equipped.
        We’re wary enough to feel a connection to th...
Generation X Low Down
              Betrayed by social institutions in their youth.
                             Boomer en...
Recommended Reading




Tuesday, June 30, 2009
Download Session PDF
   www.targetx.com>click “iThink Blog”>Presentation Slides




Tuesday, June 30, 2009
When It’s Time to Change - You’ve Got to Re-Arrange




                         Advice from the Brady Bunch, “Time to Cha...
Generation
                          X      Parents
                          The Game Show

                         PACA...
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PACAC Generation X Parents

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PACAC Generation X Parents

  1. 1. Generation X Parents The Game Show PACAC 2009 Jeff Kallay, Experience Evangelist Tuesday, June 30, 2009
  2. 2. X Saves the World - The Game Show "Keep On Movin" Tuesday, June 30, 2009
  3. 3. Generation X Parents The Game Show PACAC 2009 Jeff Kallay, Experience Evangelist Tuesday, June 30, 2009
  4. 4. Tuesday, June 30, 2009
  5. 5. Manage the Expectations -Big Picture Thinking -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations Tuesday, June 30, 2009
  6. 6. Recap Boomers, Xers, and Millennials (American Generations) Tuesday, June 30, 2009
  7. 7. “In America, each generation is a new people.” Alec de Tocqueville, 1830 Tuesday, June 30, 2009
  8. 8. 4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com Tuesday, June 30, 2009
  9. 9. 23.4 Average Number of Years of American Generations Howe and Strauss Tuesday, June 30, 2009
  10. 10. 15 American Generations (18 New World) Howe and Strauss Tuesday, June 30, 2009
  11. 11. 4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss Tuesday, June 30, 2009
  12. 12. Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791 Tuesday, June 30, 2009
  13. 13. Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859 Tuesday, June 30, 2009
  14. 14. Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942 Tuesday, June 30, 2009
  15. 15. Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20?? Tuesday, June 30, 2009
  16. 16. 4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss Tuesday, June 30, 2009
  17. 17. Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive Tuesday, June 30, 2009
  18. 18. Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive Tuesday, June 30, 2009
  19. 19. Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive Tuesday, June 30, 2009
  20. 20. Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive Tuesday, June 30, 2009
  21. 21. 4 Stage / 2 Stroke Idealist Idealist birth Civic Reactive Reactive birth Adaptive Civic Civic birth Idealist Adaptive Adaptive birth Reactive Repeat Tuesday, June 30, 2009
  22. 22. Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations. Tuesday, June 30, 2009
  23. 23. Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history. Tuesday, June 30, 2009
  24. 24. Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss “Millennials Rising” Tuesday, June 30, 2009
  25. 25. 3.6 Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising” Tuesday, June 30, 2009
  26. 26. $50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss “Millennials Rising” Tuesday, June 30, 2009
  27. 27. 50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005 Tuesday, June 30, 2009
  28. 28. 83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007 Tuesday, June 30, 2009
  29. 29. 44O Text Messages Sent Weekly by Teens USA Today, June 2009 Tuesday, June 30, 2009
  30. 30. About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history. Tuesday, June 30, 2009
  31. 31. About Millennials Remember “Baby on Board” signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more. Tuesday, June 30, 2009
  32. 32. About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” Parents are “Best Friends” and co-purchasing. Conservative. Or is the term Conventional? Tuesday, June 30, 2009
  33. 33. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Tuesday, June 30, 2009
  34. 34. About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials. Tuesday, June 30, 2009
  35. 35. About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth. Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen. Tuesday, June 30, 2009
  36. 36. About Generation X The last generation to care about the culture part of pop culture So let’s review some Generation X pop culture... Tuesday, June 30, 2009
  37. 37. Generation X Parents The Game Show Let’s Meet Our Contestants! Tuesday, June 30, 2009
  38. 38. Contestant #1 Chris Boehm - Albright College Tuesday, June 30, 2009
  39. 39. Contestant #2 Ellen Deitrich - Shipley School Tuesday, June 30, 2009
  40. 40. Contestant #3 Corey Zahradnik - W & J College Tuesday, June 30, 2009
  41. 41. Generation X Parents The Game Show Let’s Play Generation X Multimedia Trivia! Tuesday, June 30, 2009
  42. 42. Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judge’s Decision is Final Tuesday, June 30, 2009
  43. 43. Contestant #1 - X Childhood 1969 - Children’s Television Workshop, Sesame Street Tuesday, June 30, 2009
  44. 44. Contestant #2 - X Childhood 1969-1974 Brady Bunch (Season Five Opening Theme) Tuesday, June 30, 2009
  45. 45. Contestant #3 - X Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here) Tuesday, June 30, 2009
  46. 46. Contestant #2 - X Youth 1981 - MTV Music Television Tuesday, June 30, 2009
  47. 47. Contestant #3 - X Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons Tuesday, June 30, 2009
  48. 48. Contestant #1 - X Youth 1984-1992 - NBC’s The Cosby Show Tuesday, June 30, 2009
  49. 49. Contestant #3 - X Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls) Tuesday, June 30, 2009
  50. 50. Contestant #1 - X Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit Tuesday, June 30, 2009
  51. 51. Contestant #2 - X Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS Tuesday, June 30, 2009
  52. 52. Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory Tuesday, June 30, 2009
  53. 53. Generation X Parents The Game Show Let’s Give Away Prizes! Tuesday, June 30, 2009
  54. 54. Understanding the Generation X Parent Tuesday, June 30, 2009
  55. 55. Tuesday, June 30, 2009
  56. 56. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Tuesday, June 30, 2009
  57. 57. About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype. Tuesday, June 30, 2009
  58. 58. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Tuesday, June 30, 2009
  59. 59. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Tuesday, June 30, 2009
  60. 60. Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this “first” creativity... Tuesday, June 30, 2009
  61. 61. Generation X ...will be known as the “last” generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce “old-fashioned” movie stars, and to care about the culture part of pop culture. Tuesday, June 30, 2009
  62. 62. Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World Tuesday, June 30, 2009
  63. 63. They will question the value of the “amenities” arms race and of attending college Tuesday, June 30, 2009
  64. 64. The Generation X Duality: “We’re equipped. We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to know that change begins on the margins. Beyond that, we’re all we got.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking” Tuesday, June 30, 2009
  65. 65. Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior. Tuesday, June 30, 2009
  66. 66. Recommended Reading Tuesday, June 30, 2009
  67. 67. Download Session PDF www.targetx.com>click “iThink Blog”>Presentation Slides Tuesday, June 30, 2009
  68. 68. When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change” Tuesday, June 30, 2009
  69. 69. Generation X Parents The Game Show PACAC 2009 Tuesday, June 30, 2009

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