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PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
PACAC 50th "Keystone Campus Visit"
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PACAC 50th "Keystone Campus Visit"

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Presented at the 50th annual PACAC conference at Seven Springs

Presented at the 50th annual PACAC conference at Seven Springs

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  • 1. Jeff KallayVP, ConsultingTargetXIs Your Campus Visit a“Keystone” to YourRecruitment Success?
  • 2. Manage Expectations• Backgrounds• Big Picture Campus Visit Observations• “It’s All About the Experience!”• Case Studies• Your Campus Visit Questions• Announcing Render Experiences• Download Session PDF and GiveawayIs Your Campus Visit a “Keystone” to Your Recruitment Success?
  • 3. www.targetx.comIs Your Campus Visit a “Keystone” to Your Recruitment Success?
  • 4. Is Your Campus Visit a “Keystone” to Your Recruitment Success?Brands are mirrors.We purchasebased upon conformingself image.
  • 5. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“I visitedcampus andit felt right!”
  • 6. Is Your Campus Visit a “Keystone” to Your Recruitment Success?
  • 7. Is Your Campus Visit a “Keystone” to Your Recruitment Success?Your campus visit should be:AuthenticEngagingMemorable
  • 8. Is Your Campus Visit a “Keystone” to Your Recruitment Success?Most influential information in application process:Campus Visit 65%Parents/Family Members 39%Current Student/Graduates 33%Website 26%Printed Materials 25%Guidance Counselor 24%Guidance Counselor 24% Arts & Science Group Student Poll
  • 9. Use the web most heavilyin researching colleges84%Eduventures Survey of 7,887 high school juniors and seniors as reported in The Chronicle of Higher Education71%Say the campus visit is themost trusted source ofinformationIs Your Campus Visit a “Keystone” to Your Recruitment Success?
  • 10. Is Your Campus Visit a “Keystone” to Your Recruitment Success?Noel-Levitz
  • 11. Is Your Campus Visit a “Keystone” to Your Recruitment Success?But most college tour scriptsare numbingly similar, andinformation is not really thepoint. Students and theirfamilies are looking for theineffable moment when,through some alchemy ofatmosphere, setting or vibe,they suddenly know this isthe place for them.Read the LA Times Article
  • 12. Is Your Campus Visit a “Keystone” to Your Recruitment Success?Have a full time Campus Visit DirectorAnd, get them involved @ www.civsa.org
  • 13. Is Your Campus Visit a “Keystone” to Your Recruitment Success?Worked with over250campuses!
  • 14. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“It’s all about the experience!”
  • 15. Is Your Campus Visit a “Keystone” to Your Recruitment Success?You’re already in the experience economy!AbsorptionImmersionActiveParticipationPassiveParticipationEducationEscapeEntertainmentEstheticIntegrate the four E’s/Experiences
  • 16. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“I visited and it felt right!”(But it better look good!)“The study by the Association of Higher EducationFacilities Officers sought to determine “the relativeimportance of an institution’s physical assets on astudent’s choice of school,” so they surveyed about16,000 students from 46 colleges.More than half the respondents indicated that the“attractiveness of the campus” was essential orvery important in their decision where to attendschool. Students said that poorly maintained openspaces played a key role. And 50 percent eitherstrongly agreed or agreed with the statement,“When I first saw the campus, I knew this was theright college for me.”The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.
  • 17. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.Fix your “P” basics! ParkingPlumbingPlace3Birmingham-Southern College Office of Admission
  • 18. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.Ten Tenets of “Experiences”1. Integrate Four E’s2.Aesthetics/Esthetics3. Real and Authentic4. Customization5. Sensory Engagement6. Emotional Engagement7. Anchored in Stories (not stats)8. Signature Moment9.Themes10. Mix in Memorabilia
  • 19. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.
  • 20. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.Tips for your student guidesDon’t be a “Tourbot”Be presentSet the expectationChoose your attitudeTell stories not statsWatch your pronounsClose the dealHave fun!
  • 21. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.?What are your enrollment goals?Does your campus visit strategicallyand tactically support you towardsreaching them?
  • 22. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.Lynn UniversityBoca Raton, FloridaPrivate1660 undergraduates24% international students from 78 nations123 lushly landscaped acres with six fresh water lakesHosted the last 2012 Presidential Debate
  • 23. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.“It’s all about the community!”
  • 24. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN
  • 25. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN1600+ student visits14% increase in visitsEnrolled largestfreshmen class infive yearsRead the Inside Higher Ed Article
  • 26. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNNHendrix CollegeConway, Arkansas (Little Rock suburb of 58,900)Private, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acresThis “Shangri-La north of Little Rock”proudly has no greek community
  • 27. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN
  • 28. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN2500+ visitors60% accepted students visit30% yield rate on visit10HendrixExperienceDays6 Paid Interns managing120Volunteer HEAT-airport shuttle drivers-campus walker guides-lunch hosts-residential walkers-logisitics-arranging overnights
  • 29. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”
  • 30. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch
  • 31. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunchNational Signature Moment
  • 32. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunchNational momentumIncreased enrollmentBetter profileIncreased visit and yieldImproved retention rate
  • 33. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunchSouthern Methodist UniversityDallas, TexasPrivate (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries,6,662 are undergraduate8 colleges and schools3 campuses (Dallas, Plano and Taos, NM)237 acres (Dallas campus)101 buildingsHome to 10 libraries including theGeorge W. Bush Presidential Library
  • 34. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Intellectual Entreprenuership”
  • 35. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”
  • 36. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”“Life is too shortto go to college onan ugly campus.”R. Gerald Turner, SMU President
  • 37. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCU
  • 38. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUUniversity of North TexasDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12colleges and schools offering 97 bachelor’s, 85 master’sand 35 doctoral degrees857 acres165 buildingsFourth largest university in Texaswith “A green light to greatness.”
  • 39. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCU20,200 visitors22 EagleAmbassadors(paid)2250 tours given
  • 40. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle Ambassadors
  • 41. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsMass Customization
  • 42. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsGeneral ToursGraduate ToursGroup Tours VIP ToursTransfer Tours
  • 43. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsEvening ToursPrivate ToursAthlete ToursAcademic ToursSpecialty Tours
  • 44. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle Ambassadors
  • 45. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsWalking-Riding Hybrid
  • 46. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsThe BIG Picture0225045006750900000-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12Prospective StudentsParents/GuestsEXPO studentsTotal Tours Given
  • 47. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.LUNCH AT LYNN“Sense of the Butt!”All families have lunch“Big Hair and Big Future”The building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsProspect to EnrolledYield Rate Comparison0%10.00%20.00%30.00%40.00%2008 2009 2010 2011 2012Non-Tour TakersTour Takers
  • 48. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.“Sense of the Butt!”All families have lunchThe building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsTheis now all aboutcampus visityield.
  • 49. Is Your Campus Visit a “Keystone” to Your Recruitment Success?The Impact of Facilities on Recruitment and Retention of Students by David Cain,Ph.D.& Gary L.Reynolds,P.E.“Sense of the Butt!”All families have lunchThe building is part of the message Mary Wright Admission Center, TCUEagle AmbassadorsTrend we’re noticing:many families are delayingtheiruntil after they’ve beenfirst visitaccepted.
  • 50. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsYou are in control when theyvisit prior tobut, they are in controlwhen they visit afterapplyingacceptedthem.you’ve
  • 51. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsFour year private national liberal arts collegeAffiliated with the United Methodist Church1250 students on 192 “Hilltop” acresMember of the Colleges That Change Lives
  • 52. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsConnect Emotionally to Birmingham
  • 53. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsConnect Emotionally to BirminghamConnect Emotionally to Campus
  • 54. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsConnect Emotionally to BirminghamConnect Emotionally to Campus
  • 55. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsConnect Emotionally to BirminghamConnect Emotionally to CampusConnect Emotionally to Faculty and Staff
  • 56. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsConnect Emotionally to BirminghamConnect Emotionally to CampusConnect Emotionally to Faculty and StaffConnect Emotionally to Current Students
  • 57. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsConnect Emotionally to BirminghamConnect Emotionally to CampusConnect Emotionally to Faculty and StaffConnect Emotionally to Current StudentsConnect Emotionally toEach Other
  • 58. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle AmbassadorsConnect Emotionally to BirminghamConnect Emotionally to CampusSee ThemselvesGraduate from BSC
  • 59. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle Ambassadors
  • 60. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle Ambassadors
  • 61. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle Ambassadors
  • 62. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle Ambassadors
  • 63. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle Ambassadors75%Deposit
  • 64. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle Ambassadors75%Deposit
  • 65. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchwww.targetx.comEagle Ambassadors75%Depositwww.targetx.com/slideshare
  • 66. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchEagle Ambassadors75%Depositwww.renderexperiences.com
  • 67. Is Your Campus Visit a “Keystone” to Your Recruitment Success?“Sense of the Butt!”All families have lunchThe building is part of the messageEagle Ambassadors75%DepositJeff KallayVP, Consultingkallay@targetx.comJeff KallayCofounderand CEOjeff@renderexperiences.comwww.targetx.com/slideshare
  • 68. Jeff KallayVP, ConsultingTargetXIs Your Campus Visit a“Keystone” to YourRecruitment Success?

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