0
Five Higher Ed Dirty Words
You Need to Know
Penelope Sawyer, TargetX
Annemarie Nagle, TargetX
CUSTOMER
Who are they? Do you feel
like you know them?
CUSTOMER
The person who knows
isn’t in the building
CUSTOMER
EXPERIENCE
Not just the
experience with your
admissions staff...
EXPERIENCE
EXPERIENCE
SALES
Know your value
proposition
SALES
Always be closing
Always be learning
SALES
COMPETITION
Check your
institutional ego
at the door.
COMPETITION
● What is their profile?
● Why do we lose students to them?
● How do we differentiate?
COMPETITION
PARENTS!
(you know you love it)
P*%$#TS
Not buying what you’re
selling
PARENTS
● Create a customer profile
● Be a champion for experience
(and retention)
● Know your competition
● Tools. Talent. Traini...
Any suggestions?
Thank You
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
Upcoming SlideShare
Loading in...5
×

PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"

257

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
257
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words""

  1. 1. Five Higher Ed Dirty Words You Need to Know Penelope Sawyer, TargetX Annemarie Nagle, TargetX
  2. 2. CUSTOMER
  3. 3. Who are they? Do you feel like you know them? CUSTOMER
  4. 4. The person who knows isn’t in the building CUSTOMER
  5. 5. EXPERIENCE
  6. 6. Not just the experience with your admissions staff... EXPERIENCE
  7. 7. EXPERIENCE
  8. 8. SALES
  9. 9. Know your value proposition SALES
  10. 10. Always be closing Always be learning SALES
  11. 11. COMPETITION
  12. 12. Check your institutional ego at the door. COMPETITION
  13. 13. ● What is their profile? ● Why do we lose students to them? ● How do we differentiate? COMPETITION
  14. 14. PARENTS! (you know you love it)
  15. 15. P*%$#TS
  16. 16. Not buying what you’re selling PARENTS
  17. 17. ● Create a customer profile ● Be a champion for experience (and retention) ● Know your competition ● Tools. Talent. Training. Whatthe?!
  18. 18. Any suggestions?
  19. 19. Thank You
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×