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PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
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PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"

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  • 1. Five Higher Ed Dirty Words You Need to Know Penelope Sawyer, TargetX Annemarie Nagle, TargetX
  • 2. CUSTOMER
  • 3. Who are they? Do you feel like you know them? CUSTOMER
  • 4. The person who knows isn’t in the building CUSTOMER
  • 5. EXPERIENCE
  • 6. Not just the experience with your admissions staff... EXPERIENCE
  • 7. EXPERIENCE
  • 8. SALES
  • 9. Know your value proposition SALES
  • 10. Always be closing Always be learning SALES
  • 11. COMPETITION
  • 12. Check your institutional ego at the door. COMPETITION
  • 13. ● What is their profile? ● Why do we lose students to them? ● How do we differentiate? COMPETITION
  • 14. PARENTS! (you know you love it)
  • 15. P*%$#TS
  • 16. Not buying what you’re selling PARENTS
  • 17. ● Create a customer profile ● Be a champion for experience (and retention) ● Know your competition ● Tools. Talent. Training. Whatthe?!
  • 18. Any suggestions?
  • 19. Thank You