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PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"
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PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"

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  • 1. Five Higher Ed Dirty Words You Need to Know Penelope Sawyer, TargetX Annemarie Nagle, TargetX
  • 2. CUSTOMER
  • 3. Who are they? Do you feel like you know them? CUSTOMER
  • 4. The person who knows isn’t in the building CUSTOMER
  • 5. EXPERIENCE
  • 6. Not just the experience with your admissions staff... EXPERIENCE
  • 7. EXPERIENCE
  • 8. SALES
  • 9. Know your value proposition SALES
  • 10. Always be closing Always be learning SALES
  • 11. COMPETITION
  • 12. Check your institutional ego at the door. COMPETITION
  • 13. ● What is their profile? ● Why do we lose students to them? ● How do we differentiate? COMPETITION
  • 14. PARENTS! (you know you love it)
  • 15. P*%$#TS
  • 16. Not buying what you’re selling PARENTS
  • 17. ● Create a customer profile ● Be a champion for experience (and retention) ● Know your competition ● Tools. Talent. Training. Whatthe?!
  • 18. Any suggestions?
  • 19. Thank You

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