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Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
Overthrowing Dead Culture, Brian Niles
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Overthrowing Dead Culture, Brian Niles

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Keynote given by CEO Brian Niles at the 2010 Stamats Integrated Marketing Conference in Chicago, July 2010.

Keynote given by CEO Brian Niles at the 2010 Stamats Integrated Marketing Conference in Chicago, July 2010.

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Transcript

  • 1. There is a growing disconnect between how colleges recruit students and how students search for the right-fit college. TargetX Vision Statement, 1998
  • 2. Decline in HS Graduates Current Economic Climate Change in Parental Generation
  • 3. New Competitors For Profits Community Colleges Local State Schools
  • 4. >40% Discount Rates
  • 5. <25% Yield Rates
  • 6. We ourselves must be the change we want to see in the world. Mahatma Gandhi
  • 7. The Tipping Point
  • 8. Change Agents False Hope Business As Usual
  • 9. Formula 4 Change Campus Culture Embracing Authenticity Decisive Leadership
  • 10. 2. Do What You Do Best. Outsource the Rest.
  • 11. 6. Watch Your Language
  • 12. 9. Embrace Urgency
  • 13. 10. Take Away the Chairs
  • 14. Regularly hire consultants Difficulty scheduling meetings Committee to create committees Frequently missing deadlines Discussion inward focused Failures of past stall new ideas
  • 15. “It’s Ours to Lose”
  • 16. Stop flirting with me. Stop trying so hard. Stop killing trees. Answer me. Communicate with me. TargetX/SACAC Perception Survey, 2009
  • 17. Websites All about the “how” (what about the “why”?)
  • 18. Letters Generic. Junk. Waste. (why do you look the same?)
  • 19. Emails Spam. Strange. Similar. (talk/respond to me!)
  • 20. Social We’re talking about you (do you care?)
  • 21. Visits Boring. Generic. Impersonal. (can I see myself here?)
  • 22. Parents Dramatic Rise in Influence (do you have a plan?)
  • 23. Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind. Dr. Seuss
  • 24. Brands R Mirrors Know UR DNA
  • 25. Taglines Inauthentic at Best. Generic & Weird at Worst.
  • 26. Stories not Stats. People not Programs.
  • 27. Authenticity People and the Stories they Share.
  • 28. If your institution were a car, restaurant or retail establishment, what would it be and why? Ask your students.
  • 29. Shared Experiences
  • 30. It’s about control.
  • 31. Managers manage within paradigms. Leaders lead between paradigms. Joel Barker, futurist
  • 32. We’re in a paradigm shift. (perfect storms force that)
  • 33. Who is a “decision maker” in the room?
  • 34. Decline in Shared Governance Rise of Corporate Leadership
  • 35. Committees cannot be held accountable. Only people can be.
  • 36. __% at your desk __% in meetings __% with your team __% with your customers __% in the bathroom
  • 37. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has. Margaret Mead
  • 38. Talent. Tools. Training.
  • 39. Share Information Manage Development Raise Professionalism
  • 40. Sales
  • 41. Business
  • 42. C ustomers
  • 43. Generate revenues. Provide a service. Have expenses. Profit (or not).
  • 44. Smart Phones/Laptops Internet Access Student Data (CRM)
  • 45. Out of Office
  • 46. Sales & Financial Aid Customer Service Technology
  • 47. Don’t chase the tools. Chase the goals. Howard Kang, BlueFuego
  • 48. Who is in charge of your social web strategy?
  • 49. targetx.com/videos
  • 50. If your website sucks ... webpagesthatsuck.com edustyle.net/service_review.php
  • 51. Me?
  • 52. Let go. Participate. Integrate. Sustain.
  • 53. Facebook? Twitter? SMS?
  • 54. The experience is the marketing. Joe Pine & Jim Gilmore
  • 55. #1 2005 Arts & Science
  • 56. 71% 2007 Eduventures
  • 57. Top 5 2009 Noel-Levitz
  • 58. >90% I visited campus and it just felt right.
  • 59. College is an intimate choice.
  • 60. The Most Common Mistake
  • 61. There is no college degree in Admissions.
  • 62. Prioritization.
  • 63. Creative/Cute vs. Authentic
  • 64. Call the Office/Register Park where they Park Pee where they Pee Take a real Tour
  • 65. Never let a good crisis go to waste. Rahm Emanuel
  • 66. Kathy Kurz tomorrow morning
  • 67. Price-vs-Prestige Selling the Value Selling to Mom/Dad Selling Going Away Cross-Training Staff
  • 68. $180,000
  • 69. Institution Actual Perceived Value Cost Value Proposition Your College 1 2 3 4 5
  • 70. targetx.com/shelfari
  • 71. If you’re not confused, you’re not paying attention. Tom Peters
  • 72. Don’t look to your competition for answers.
  • 73. Look for immediate action steps. Now!
  • 74. Take risks. Embrace failure. Let go of control.
  • 75. Something has changed within me. Something is not the same. I’m through with playing by the rules of someone else’s game. Defying Gravity, from the musical Wicked
  • 76. Surround yourself with talented, passionate people. Close your eyes ... and leap.
  • 77. Thank you for your time. Peace.
  • 78. Brian Wm. Niles niles@targetx.com

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