OACAC 2012 Death March Presentation PDF

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PDF of the Death March Presentation given at OACAC 2012 in Worthington

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OACAC 2012 Death March Presentation PDF

  1. 1. Is Your Campus Visit a Death March? OACACJeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”
  2. 2. Manage Expectations Hundreds of campus visits The Perfect Storm Defining Death March Positive Experiences Things you can do
  3. 3. 450Campus Tours
  4. 4. 200+ Campus Visit Clients
  5. 5. 8OACAC Campus Visit Clients
  6. 6. “The Experience is the Marketing.”Arts & Science Group Student Poll
  7. 7. The Experience is Higher Education Marketing- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of informationEduventures Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
  8. 8. “Effectiveness”Noel-Levitz
  9. 9. 6.4% Higher 4-year graduation rate of those who visited campus vs. Those that didn’t visit prior to enrollingCompleting College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011
  10. 10. Read In Step with tradition: Campus Tours thriving
  11. 11. Read On vacation -- at a college campus
  12. 12. But most college tourscripts are numbinglysimilar, and information isnot really the point.Students and their familiesare looking for the ineffablemoment when, throughsome alchemy ofatmosphere, setting orvibe, they suddenly knowthis is the place for them.
  13. 13. Read the New York Times Articles
  14. 14. Read the US News and World Report Article
  15. 15. The Admissions Perfect Storm
  16. 16. Death March?
  17. 17. NegativeExperiences
  18. 18. Tour Size
  19. 19. Tour Length
  20. 20. The Elements
  21. 21. Topography
  22. 22. New Buildings
  23. 23. PositivesExperiences
  24. 24. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Furman Golf Club Woodlands at Furman To White Horse Road (Highway 25 Bypass) Furman University Campus To REK Golf Center To Observatory Trail Rabbit Greenville, South Carolina Swamp Adventure Challenge Course d Roa Thoreau ord Softball Cabin eF Stadium Amphitheater Ro P K P Furman Lake Soccer E Field H North Practice ad Intramural Ro Field Sand Courts Rose Complex p el Baseball Garden Duke C ha Stadium Energy P c an Village D un G I Soccer Stadium Outoor Tennis Asia Courts Track & Garden E D Field Football J Practice F Field Place of Peace C PAC Circle P Furm P A B an M Rugby all V Pitch P Furman Mal l P P P P P Football Stadium P P Visitor Parking V Hartness Welcom Main Entrance Center/ 6 Visitor Center ay 27 /H ighw Public Safety Hig hway Band Practice sett South Campus Field Poin Central Campus Visit <www.furmanevents.com> or call 864.294.3737 for event information. North Campus 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28ersity, Greenville, South Carolina. All rights reserved. Printed on recycled paper.
  25. 25. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Furman Golf Club Woodlands at Furman To White Horse Road (Highway 25 Bypass) Furman University Campus To REK Golf Center To Observatory Trail Rabbit Greenville, South Carolina Swamp Adventure Challenge Course d Roa Thoreau ord Softball Cabin eF Stadium Amphitheater Ro P K P Furman Lake Soccer E Field H North Practice ad Intramural Ro Field Sand Courts Rose Complex p el Baseball Garden Duke C ha Stadium Energy P c an Village D un G I Soccer Stadium Outoor Tennis Asia Courts Track & Garden E D Field Football J Practice F Field Place of Peace C PAC Circle P Furm P A B an M Rugby all V Pitch P Furman Mal l P P P P P Football Stadium P P Visitor Parking V Hartness Welcom Main Entrance Center/ 6 Visitor Center ay 27 /H ighw Public Safety Hig hway Band Practice sett South Campus Field Poin Central Campus Visit <www.furmanevents.com> or call 864.294.3737 for event information. North Campus 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28ersity, Greenville, South Carolina. All rights reserved. Printed on recycled paper.
  26. 26. What ElseCan You Do?
  27. 27. Set theExpectation Better
  28. 28. Use CampusMaps Better
  29. 29. Use Images/Photos Better
  30. 30. Give Guests the Tools to Discover On Their Own
  31. 31. “People won’t remember what you say or do, butthey will always rememberhow you made them feel.”
  32. 32. Tips from CIVSA(Collegiate Information Visitors Services Association) June 15 3pm Eastern
  33. 33. Is Your Campus Visit a Death March? www.targetx.com/slideshare www.targetx.com/freeonfriday Jeff Kallay kallay@targetx.com

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