Generation
              X        Parents
              The Game Show

  Jeff Kallay, Experience Evangelist
X Saves the World - The Game Show




            quot;Keep On Movinquot;
Generation
              X        Parents
              The Game Show

  Jeff Kallay, Experience Evangelist
Manage the Expectations
 -Recap Boomers, Xers, and Millennials
        (American Generations)
    -Play Generation X Pop C...
Recap Boomers, Xers, and
       Millennials
 (American Generations)
“In America, each generation
     is a new people.”
     Alec de Tocqueville, 1830
4
 Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning
             and Millennials Risin...
23.4
Average Number of Years of
  American Generations
         Howe and Strauss
14
American Generations (18 New World)

              Howe and Strauss
4
Number of Generational Cycles and
 Number of Generations Per Cycle
             Howe and Strauss
Revolutionary Cycle
   Name + Birth Years
   Awakening + 1701-1723
     Liberty + 1724-1741
  Republican + 1742-1766
  Com...
Civil War Cycle
  Name + Birth Years
Transcendental + 1792-1821
    Gilded + 1822-1842
  Progressive + 1843-1859
Great Power Cycle
 Name + Birth Years
 Missionary + 1860-1882
    Lost + 1883-1900
    G.I. + 1901-1924
   Silent + 1925-1...
Millennial Cycle
     Name + Birth Years
      Boomer + 1943-1960
         X + 1961-1981
   Millennials + 1982-2000/01
15t...
4/2
4 Stage/2 Stroke Per Cycle

         Howe and Strauss
Revolutionary Cycle
Name + Birth Years = Description
  Awakening + 1701-1723 = Idealist
   Liberty + 1724-1741 = Reactive
...
Civil War Cycle
Name + Birth Years = Description
 Transcendental + 1792-1821 = Idealist
    Gilded + 1822-1842 = Reactive
...
Great Power Cycle
Name + Birth Years = Description
  Missionary + 1860-1882 = Idealist
    Lost + 1883-1900 = Reactive
   ...
Millennial Cycle
  Name + Birth Years = Description
       Boomer + 1943-1960 = Idealist
          X + 1961-1981 = Reactiv...
4 Stage / 2 Stroke
Idealist     Idealist birth Civic
Reactive   Reactive birth Adaptive
 Civic       Civic birth Idealist
...
Each Generation
   Rebels against the elder-built world and
      against the generation before it.
              (Millenn...
Each Generation
Is shaped by their surroundings and by the
    generations with which they interact.

While being born bec...
Millennial
Largest, most wanted, most watched over, and
most diverse generation in American history.

              Howe a...
3.6
Average birthrate of Millennials
         (in millions)

        Howe and Strauss “Millennials Rising”
$50k
 Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university

               Howe and ...
50%
 Increase in amount of stuff in weight in
average American homes vs. 20 years ago

             US News and World Repo...
83%
College freshmen who have never shared
          a room with a sibling

          Chronicle of Higher Education, Novem...
About Millennials
       35% are non-white (and Latino).

       1 in 5 have an immigrant parent,
       1 in 10 have a no...
About Millennials
     Remember “Baby on Board” signs?

Celebrated by Hollywood: Three Men and Baby,
 Baby Boom, Mr. Mom, ...
About Millennials
         Raised by attached parents.
    “Helicopter Parents” or “Blackhawks”
Parents are “Best Friends”...
“A generation that can sneakily trump boomer
                                             X
   narcissism and millennial e...
About Generation X
               Born 1961-1981.

 Sandwiched between Boomers and Millennials.

Smaller Population = 46 m...
About Generation X
 Born and raised as independent latch-key kids.
    Sexual Revolution, Watergate, Vietnam,
 Gay Rights,...
About Generation X
     The last generation to care about the
         culture part of pop culture


So let’s review some ...
X
Generation
               Parents
         The Game Show

   Let’s Meet Our
    Contestants!
Contestant #1
Sarah Neithercut - Assumption College
Contestant #2
Kathleen Powers - Saint Michael College
Contestant #3
Justin Smith - Assumption College
X
Generation
               Parents
         The Game Show


Let’s Play Generation X
 Multimedia Trivia!
Rules
    Three Ten Point Questions Each for a
       Total of Thirty Points Possible
      (One = Photo, Video and Audio)...
Contestant #1 - X Childhood




    1969 - Children’s Television Workshop, Sesame Street
Contestant #2 - X Childhood




    1969-1974 Brady Bunch (Season Five Opening Theme)
Contestant #3 - X Childhood




1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Contestant #2 - X Youth




      1981 - MTV Music Television
Contestant #3 - X Youth




   1984 - Lena’s 99 Red Ballons/99 Luftballons
Contestant #1 - X Youth




     1984-1992 - NBC’s The Cosby Show
Contestant #3 - X Rising Adulthood




     1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
Contestant #1 - X Rising Adulthood




     1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Contestant #2 - X Rising Adulthood




 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Tie-Breaker




1971 - Willy Wonka & The Chocolate Factory
X
Generation
               Parents
         The Game Show


Let’s Give Away Prizes!
Understanding the
Generation X Parent
“A generation that can sneakily trump boomer
                                             X
   narcissism and millennial e...
About Generation X
    Playing to win by half expecting to lose.

Accepting wide gaps between personal outcomes
          ...
About Generation X
Becoming cautious in family life and gradually
         mellowing in personality.

 Dedicated to starti...
About Generation X
Becoming cautious in family life and gradually
         mellowing in personality.

 Dedicated to starti...
Generation X
 Members include the founders of:
                 Google
                  eBay
                Amazon
     ...
Generation X
     ...will be known as the “last” generation.
 The last; to produce and hold onto vinyl albums,
to remember...
Stealth
Generation X parents (vs. Boomer helicopter)
        And, Generation X behavior

      Howe and Strauss NACAC 2006...
They will question the value
of the “amenities” arms race and of attending college
The Generation X Duality:
                      “We’re equipped.
   We’re wary enough to feel a connection to the past;
we...
Generation X Low Down
   Betrayed by social institutions in their youth.
                  Boomer envy.
               A s...
Recommended Reading
Download Session PDF
www.targetx.com>click “iThink Blog”>Presentation Slides
When It’s Time to Change - You’ve Got to Re-Arrange




         Advice from the Brady Bunch, “Time to Change”
Generation
              X        Parents
              The Game Show

  Jeff Kallay, Experience Evangelist
NEACAC Gen X
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NEACAC Gen X

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NEACAC Gen X

  1. 1. Generation X Parents The Game Show Jeff Kallay, Experience Evangelist
  2. 2. X Saves the World - The Game Show quot;Keep On Movinquot;
  3. 3. Generation X Parents The Game Show Jeff Kallay, Experience Evangelist
  4. 4. Manage the Expectations -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations
  5. 5. Recap Boomers, Xers, and Millennials (American Generations)
  6. 6. “In America, each generation is a new people.” Alec de Tocqueville, 1830
  7. 7. 4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com
  8. 8. 23.4 Average Number of Years of American Generations Howe and Strauss
  9. 9. 14 American Generations (18 New World) Howe and Strauss
  10. 10. 4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss
  11. 11. Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791
  12. 12. Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859
  13. 13. Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942
  14. 14. Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20??
  15. 15. 4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss
  16. 16. Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive
  17. 17. Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive
  18. 18. Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive
  19. 19. Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive
  20. 20. 4 Stage / 2 Stroke Idealist Idealist birth Civic Reactive Reactive birth Adaptive Civic Civic birth Idealist Adaptive Adaptive birth Reactive Repeat
  21. 21. Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations.
  22. 22. Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history.
  23. 23. Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss “Millennials Rising”
  24. 24. 3.6 Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising”
  25. 25. $50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss “Millennials Rising”
  26. 26. 50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005
  27. 27. 83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007
  28. 28. About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history.
  29. 29. About Millennials Remember “Baby on Board” signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more.
  30. 30. About Millennials Raised by attached parents. “Helicopter Parents” or “Blackhawks” Parents are “Best Friends” and co-purchasing. Conservative. Or is the term Conventional?
  31. 31. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  32. 32. About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials.
  33. 33. About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth. Demonized by Hollywood: Rosemary’s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen.
  34. 34. About Generation X The last generation to care about the culture part of pop culture So let’s review some Generation X pop culture...
  35. 35. X Generation Parents The Game Show Let’s Meet Our Contestants!
  36. 36. Contestant #1 Sarah Neithercut - Assumption College
  37. 37. Contestant #2 Kathleen Powers - Saint Michael College
  38. 38. Contestant #3 Justin Smith - Assumption College
  39. 39. X Generation Parents The Game Show Let’s Play Generation X Multimedia Trivia!
  40. 40. Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judge’s Decision is Final
  41. 41. Contestant #1 - X Childhood 1969 - Children’s Television Workshop, Sesame Street
  42. 42. Contestant #2 - X Childhood 1969-1974 Brady Bunch (Season Five Opening Theme)
  43. 43. Contestant #3 - X Childhood 1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
  44. 44. Contestant #2 - X Youth 1981 - MTV Music Television
  45. 45. Contestant #3 - X Youth 1984 - Lena’s 99 Red Ballons/99 Luftballons
  46. 46. Contestant #1 - X Youth 1984-1992 - NBC’s The Cosby Show
  47. 47. Contestant #3 - X Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
  48. 48. Contestant #1 - X Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit
  49. 49. Contestant #2 - X Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
  50. 50. Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory
  51. 51. X Generation Parents The Game Show Let’s Give Away Prizes!
  52. 52. Understanding the Generation X Parent
  53. 53. “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  54. 54. About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype.
  55. 55. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  56. 56. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  57. 57. Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this “first” creativity...
  58. 58. Generation X ...will be known as the “last” generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce “old-fashioned” movie stars, and to care about the culture part of pop culture.
  59. 59. Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World
  60. 60. They will question the value of the “amenities” arms race and of attending college
  61. 61. The Generation X Duality: “We’re equipped. We’re wary enough to feel a connection to the past; we’re young enough to be wired; we’re snotty enough to not settle for crap; we’re resourceful enough to endure our labors on the margins; we’re experienced enough to know that change begins on the margins. Beyond that, we’re all we got.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  62. 62. Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior.
  63. 63. Recommended Reading
  64. 64. Download Session PDF www.targetx.com>click “iThink Blog”>Presentation Slides
  65. 65. When It’s Time to Change - You’ve Got to Re-Arrange Advice from the Brady Bunch, “Time to Change”
  66. 66. Generation X Parents The Game Show Jeff Kallay, Experience Evangelist

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