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Transcript

  • 1. Through the Noise Toward More EffectiveCommunication Strategies Jill Duppler duppler@targetx.com
  • 2. Through the Noise Toward More EffectiveCommunication Strategies Jill Duppler duppler@targetx.com
  • 3. Manage Expectations Who We’re Recruiting The Best Messages Delivering the Best Messages
  • 4. Did You Know? 4.0
  • 5. Who are we recruiting? Let’s get on the same page.
  • 6. 76 Million Millennials(vs. 72 million Boomers and 42 million Xers)
  • 7. About Millenials 35% are non-white (and Latino).Millennials are more racially diverse than any generation before them 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history. U.S. Census Bureau 2011
  • 8. About Millenials Celebrated, cherished and protected. Celebrated by Hollywood:Three Men and a Baby, Mr. Mom and Disney princesses. Empowered females. Bike helmets, car seats, nanny cams and more.
  • 9. About Millenials Raised by attached parents.Freakishly close to their “Helicopter Parents” or “Blackhawks” transitioning to “Stealth.”Parents are “Best Friends” and co-purchasing. Conservative. Or Conventional?
  • 10. About Millenials Team Oriented. Task Oriented. Civic Oriented. (not in march on D.C. way) Want to achieve high standards set for them. Feel that they have already “paid their dues.”
  • 11. 5000Marketing messages we are assaulted by each day Consumers 18-65 years old. Ad Age 2010
  • 12. 64%Believe advertising is “dishonest” or “unrealistic” Consumers 18-65 years old, Ad Age 2010
  • 13. 90% Consumers who trust word of mouthover traditional advertising Consumers 18-65 years old, Ad Age 2010
  • 14. AuthenticityThe fundamental problem with advertising: it’s a phoniness generating machine.
  • 15. Authenticity The easiest way to beperceived as phony is to advertise things you are not.
  • 16. Rendering Authenticity
  • 17. Let’s take a Look
  • 18. Choose 5 adjectives or adverbs to describe yourself
  • 19. On your Best Day Your partner is happyYour checking account is full You’re at your ideal weight
  • 20. Now about your campus...
  • 21. Imagine your ideal male student andideal female student had a baby
  • 22. 5 Words that aschool you competewith would NOT use
  • 23. These are the words you should be using Every email Every postcard Every publication Every letter
  • 24. Through the Noise:Toward More Effective Communication Strategies Jill Duppler duppler@targetx.com
  • 25. Through the Noise:Toward More Effective Communication Strategies Jill Duppler duppler@targetx.com