NACCAP 2013 presentation

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These days, colleges are forced to do more with less. So how do you make what seems to be an impossible task — manageable? Join TargetX's Derek Luther for a candid discussion of how you can begin taking small steps to achieve this. Learn how admissions offices are getting creative, admissions officers are working smart(er) and hear Derek's advice on how to bring the focus back to what's important — recruiting best-fit students.

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NACCAP 2013 presentation

  1. 1. Efficiency InAdmissionsDerek Luther, Sales Executive
  2. 2. 12
  3. 3. ThrivingStrivingBarely Surviving
  4. 4. Private PublicInq > App 35% 15%Admit 66% 66%Yield 41% 29%Incomplete 22% 17%Stealth 32% 35%Noel-Levitz 2011
  5. 5. The Perfect StormDecline in GraduatesChanging Parent GenerationEconomic Collapse
  6. 6. Effective
  7. 7. Web PagesCampus VisitsOpen HousesIncomplete App CallsNoel-Levitz 2012
  8. 8. 5 Thoughts
  9. 9. People
  10. 10. ...leaders of companies that go fromgood to great start not with“where” but with “who.” They startby getting the right people on thebus, the wrong people off the bus,and the right people in the rightseats. And they stick with thatdiscipline - no matter how dire thecircumstances.
  11. 11. Includer | Harmony | Consistency | Positivity | Analytical
  12. 12. Clear GoalsMobile AccessTraining
  13. 13. Tools
  14. 14. Student Information SystemPublicationsEmail BroadcastsOnline ApplicationDocument ImagingEvent ManagementCampus Visit RegistrationsOpen Houses RegistrationsGraduate FairsCorporate Fairs & VisitsTelemarketing CampaignsLive Web ChatFAQ/Online HelpOnline Virtual TourLead GenerationOther Search Services
  15. 15. “Stop moving dataand get back torecruiting students.”VP for Enrollment, 2008
  16. 16. ShamelessPlug
  17. 17. Focus
  18. 18. Perceived as having higher qualityEnjoy better profits and less competitionIn 1-2 words one can describe who they areHave employees who are more dedicatedHave stable, effective managersAdAge, 2013
  19. 19. &
  20. 20. Listen
  21. 21. StaffingOffice ResourcesEffectivenessFERPA (?)
  22. 22. socialbakers.com, 2013
  23. 23. Roadblocks
  24. 24. Application QuestionsApplication FeeRecommendationsEssaysEnrollment Deposits
  25. 25. PeopleToolsFocusListenRoadblocks
  26. 26. Efficiency InAdmissionsDerek Luther, Sales Executive

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