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NACCAP 2013 presentation
 

NACCAP 2013 presentation

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These days, colleges are forced to do more with less. So how do you make what seems to be an impossible task — manageable? Join TargetX's Derek Luther for a candid discussion of how you can begin ...

These days, colleges are forced to do more with less. So how do you make what seems to be an impossible task — manageable? Join TargetX's Derek Luther for a candid discussion of how you can begin taking small steps to achieve this. Learn how admissions offices are getting creative, admissions officers are working smart(er) and hear Derek's advice on how to bring the focus back to what's important — recruiting best-fit students.

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    NACCAP 2013 presentation NACCAP 2013 presentation Presentation Transcript

    • Efficiency InAdmissionsDerek Luther, Sales Executive
    • 12
    • ThrivingStrivingBarely Surviving
    • Private PublicInq > App 35% 15%Admit 66% 66%Yield 41% 29%Incomplete 22% 17%Stealth 32% 35%Noel-Levitz 2011
    • The Perfect StormDecline in GraduatesChanging Parent GenerationEconomic Collapse
    • Effective
    • Web PagesCampus VisitsOpen HousesIncomplete App CallsNoel-Levitz 2012
    • 5 Thoughts
    • People
    • ...leaders of companies that go fromgood to great start not with“where” but with “who.” They startby getting the right people on thebus, the wrong people off the bus,and the right people in the rightseats. And they stick with thatdiscipline - no matter how dire thecircumstances.
    • Includer | Harmony | Consistency | Positivity | Analytical
    • Clear GoalsMobile AccessTraining
    • Tools
    • Student Information SystemPublicationsEmail BroadcastsOnline ApplicationDocument ImagingEvent ManagementCampus Visit RegistrationsOpen Houses RegistrationsGraduate FairsCorporate Fairs & VisitsTelemarketing CampaignsLive Web ChatFAQ/Online HelpOnline Virtual TourLead GenerationOther Search Services
    • “Stop moving dataand get back torecruiting students.”VP for Enrollment, 2008
    • ShamelessPlug
    • Focus
    • Perceived as having higher qualityEnjoy better profits and less competitionIn 1-2 words one can describe who they areHave employees who are more dedicatedHave stable, effective managersAdAge, 2013
    • &
    • Listen
    • StaffingOffice ResourcesEffectivenessFERPA (?)
    • socialbakers.com, 2013
    • Roadblocks
    • Application QuestionsApplication FeeRecommendationsEssaysEnrollment Deposits
    • PeopleToolsFocusListenRoadblocks
    • Efficiency InAdmissionsDerek Luther, Sales Executive