Millennials Rebooted NEACAC 2011
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Millennials Rebooted NEACAC 2011






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Millennials Rebooted NEACAC 2011 Millennials Rebooted NEACAC 2011 Presentation Transcript

  • Millennials (and their parents) Rebooted Text NEACAC 2011 @ Stonehill College Brian Wm. Niles, CEO
  • Manage the Expectations 15 American Generations 4 Cycles = 4 Stage/2 Stroke Generation X Millennials Millennials Rebooted What does it all mean? Discussion and Media Resources
  • Howe and StraussGenerations, 13th Gen, The Fourth Turning and Millennials Rising LifeCourse Associates
  • 4Generations Colliding in the Workplace Silent, Boomers, Xers and Millennials LifeCourse Associates
  • 23.4Average Number of Years in Each American Generation Howe and Strauss
  • 15American Generations (19 New World) Howe and Strauss
  • 4Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss
  • Revolutionary Cycle Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791
  • Civil War CycleTranscendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859
  • Great Power Cycle Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942
  • Millennial Cycle Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-200115th (Homeland or iGeneration) + 2001-20??
  • 4Stages Per Cycle
  • The 4 Stages Idealist Reactive Civic Adaptive
  • The 4 Stages Idealist birth CivicReactive birth Adaptive Civic birth IdealistAdaptive birth Reactive Repeat
  • Revolutionary Cycle Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = CivicCompromise + 1767-1791 = Adaptive
  • Civil War CycleTranscendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive
  • Great Power CycleMissionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive
  • Millennial Cycle Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic15th (Homeland or iGeneration) + 2000/01-20?? = Adaptive
  • Each Generation Rebels against the elder-built world and against the generation before it.(Think X-->Boomer and Millennial-->X)
  • Each Generation Solves the problems facing the prior youth generation (Millennial-->X) Corrects for the behavioral excess it perceives incurrent midlife generation (Millennial-->Boomer) Fills the social role being vacated by the departing elder generation (Millennials-->G.I.)
  • Each GenerationIs shaped by their surroundings and by the generations with which they interact.While being born becomes history, and as they age they make history.
  • Types of HistorySocial Moment - a brief period of time when people perceivehistorical events to radically alter their social environments.Secular Crisis - when society focuses on reordering the outerworld of institutions and social behavior.Spiritual Awakening - when society focuses on changingthe inner world of values and personal behavior.
  • Five Surprising Facts Marketers Should Know About 2010 Census Stats Advertising Age April 4, 2011 facts-marketers/149692/
  • “Applications and yield numbers are down” NACAC Study, October 2010 “Loan crisis goes to college.” CNN, May 2010“College loans are the new subprime crisis” New York Times, June 2010
  • vs. XMillennial
  • X “A generation that can sneakily trump boomer narcissism and millennial entitlement.”Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
  • About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.Demonized by Hollywood: Rosemary’s Baby, TheExorcist, Taxi Driver, Pretty Baby and The Omen.
  • About Generation X Playing to win by half expecting to lose.Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype.
  • About Generation XBecoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
  • MillennialLargest, most wanted, most watched over andmost diverse generation in American history. Howe and Strauss “Millennials Rising”
  • The Three “Kaitlins” Kaitlin Caitlin Kate Lynn
  • 76 Million Millennials(vs. 72 million Boomers and 42 million Xers) Howe and Strauss “Millennials Rising”
  • $50k Parents willing to pay for an ovum from anattractive, high IQ, female at a top university Howe and Strauss “Millennials Rising”
  • 50% Increase in amount of stuff in weight inaverage American homes vs. 20 years ago US News and World Report, 2008
  • 87%College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2009
  • About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.Largest separation in wealth in American history.
  • About Millennials Celebrated, cherished and protected.Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom and Disney princesses. Empowered females.Bike helmets, car seats, nanny cams and more.
  • About Millennials Raised by attached parents.Freakishly close to their “Helicopter Parents” or “Blackhawks” transitioning to “Stealth.”Parents are “Best Friends” and co-purchasing. Conservative. Or Conventional?
  • About Millennials Team Oriented. Task Oriented. Civic Oriented. (not in march on D.C. way)Want to achieve high standards set for them.Feel that they have already “paid their dues.”
  • Reaching Millennials Eliminate Ambiguity.Think of Time as 24/7 Resource. Combine Work with Play. Make it Worthwhile. Handle with Care. Play to Their Strengths. Group Think.
  • Millennials Rebooted Regonize 2nd Cohort. Post Great Recession. Shift from Boomer Helicopter to Xer Stealth. Parents want ROI. Financial Aid knowledge is key! Cut through the hype.Online and In-Person support work in tandem.
  • Who is Next? 15thHomeland or iGeneration 2000/2001-?
  • Your Bookshelf
  • Media and Resources Did You Know? Video Web 2.0 Video Pew Internet Research
  • Mommy, Tell My Professor He’s Not Nice Generation Serves Notice; Its a Moving Target res=9D0CE7D9123FF931A15752C0A9609C8B63 Facebook grows up
  • YouthQuake (Millennial Values in Work) chan=magazine+channel_top+stories Scenes From A Culture Clash Get The Best Out Of Millennials
  • The Millennials are Coming Employee Evolution - Millennials at Work TargetX iThink Blog
  • Millennials (and their parents) Rebooted Text NEACAC 2011 @ Stonehill College Brian Wm. Niles, CEO