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Millennials Rebooted NACCAP

Millennials Rebooted NACCAP






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    Millennials Rebooted NACCAP Millennials Rebooted NACCAP Presentation Transcript

    • Millennials (and their parents) Rebooted Text NACCAP 2011 Kevin Corr - Director of Sales
    • Manage the Expectations 15 American Generations 4 Cycles = 4 Stage/2 Stroke Generation X Millennials Millennials Rebooted What does it all mean? Discussion and Media Resources
    • A House Divided MillennialCusper Homelander
    • “In America, each generation is a new people.” Alexis de Tocqueville, 1830
    • LifeCourse Associates www.lifecourse.com
    • Generations, 13th Gen, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com
    • 4Number of Generations Colliding in the Workplace Silent, Boomers, Xers and Millennials LifeCourse Associates www.lifecourse.com
    • 23.4Average Number of Years of American Generations Howe and Strauss
    • 15American Generations (19 New World) Howe and Strauss
    • 4Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss
    • Revolutionary Cycle Name + Birth Years Awakening 1701-1723 Liberty 1724-1741 Republican 1742-1766 Compromise 1767-1791
    • Civil War Cycle Name + Birth YearsTranscendental 1792-1821Gilded 1822-1842Progressive 1843-1859
    • Great Power Cycle Name + Birth Years Missionary 1860-1882 Lost 1883-1900 G.I. 1901-1924 Silent 1925-1942
    • Millennial Cycle Name + Birth Years Boomer 1943-1960 X 1961-1981 Millennials 1982-2000/0115th (Homeland or iGeneration) 2000/01-20??
    • 4/24 Stage/2 Stroke Per Cycle The Fourth Turning Howe and Strauss
    • Revolutionary Cycle Name (Birth Years) = Description Awakening (1701-1723) = Idealist Liberty (1724-1741) = Reactive Republican (1742-1766) = CivicCompromise (1767-1791) = Adaptive
    • Civil War Cycle Name (Birth Years) = DescriptionTranscendental (1792-1821) = Idealist Gilded (1822-1842) = Reactive Progressive (1843-1859) = Adaptive
    • Great Power CycleName (Birth Years) = DescriptionMissionary (1860-1882) = Idealist Lost (1883-1900) = Reactive G.I. (1901-1924) = Civic Silent (1925-1942) = Adaptive
    • Millennial Cycle Name (Birth Years) = Description Boomer (1943-1960) = Idealist X (1961-1981) = Reactive Millennials (1982-2000/01) = Civic15th (Homeland or iGeneration) (2000/01-20??) = Adaptive
    • 4 Stage / 2 StrokeIdealist Idealist birth CivicReactive Reactive birth Adaptive Civic Civic birth IdealistAdaptive Adaptive birth Reactive Repeat
    • Each Generation Rebels against the elder-built world and against the generation before it. (Think X>Boomer and Millennial>X)Redirects society towards its own inclinations.
    • Each Generation 1. Solves the problems facing the prior youth generation (Millennial>X)2. Corrects for the behavioral excess it perceives incurrent midlife generation (Millennial>Boomer) 3. Fills the social role being vacated by the departing elder generation (Millennials>G.I.)
    • Each GenerationIs shaped by their surroundings and by the generations with which they interact.While being born becomes history, and as they age they make history.
    • Types of History Social Moment - a brief period of time when people perceive historical events to radically alter their social environments.1. Secular Crisis - when society focuses on reordering the outer world of institutions and social behavior. 2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior.
    • Repeating in America 1. Idealist (Boomer)- encounters a spiritual awakening in rising adulthood and a secular crisis entering elderhood. 2. Reactive (X) - encounters a spiritual awakening entering youth, and a secular crisis entering midlife. 3. Civic (GI; Millennial)- encounters a secular crisis entering rising adulthood, and a spiritual awakening entering elderhood.4. Adaptive (Silent; Homeland)- encounters a secular crisis entering youth, and a spiritual awakening entering midlife.
    • “Applications and yield numbers are down” NACAC Study, October 2010 “Loan crisis goes to college.” CNN Money.com, May 2010“College loans are the new subprime crisis” New York Times, June 2010
    • “A generation that can sneakily trump boomer X narcissism and millennial entitlement.” Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”
    • About Generation XBorn and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Woman’s Movement peppered their youth.Demonized by Hollywood: Rosemary’s Baby, TheExorcist, Taxi Driver, Pretty Baby and The Omen.
    • About Generation XBetrayed by social institutions in their youth. Boomer envy. Pragmatic. To the point. Playing to win by half expecting to lose.Proud of their ability to cut through the hype.
    • About Generation XBecoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not.
    • MillennialLargest, most wanted, most watched over andmost diverse generation in American history. Howe and Strauss “Millennials Rising”
    • The Three “Kaitlins”Kaitlin Caitlin Kate Lynn
    • Pop Culture
    • 3.6Average birthrate of Millennials (in millions) Howe and Strauss “Millennials Rising”
    • 76 Million Millennials(vs. 72 million Boomers and 42 million Xers) Howe and Strauss “Millennials Rising”
    • $50kParents willing to pay for an ovum from anattractive, high IQ, female at a top university Howe and Strauss “Millennials Rising”
    • 50% Increase in amount of stuff in weight inaverage American homes vs. 20 years ago US News and World Report, 2008
    • 87%College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2009
    • About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent.Largest separation in wealth in American history.
    • About Millennials Celebrated, cherished and protected.Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom and Disney princesses. Empowered females.Bike helmets, car seats, nanny cams and more.
    • About Millennials Raised by attached parents.Freakishly close to their “Helicopter Parents” or “Blackhawks” transitioning to “Stealth.”Parents are “Best Friends” and co-purchasing. Conservative. Or Conventional?
    • About Millennials Team Oriented. Task Oriented. Civic Oriented. (not in march on D.C. way)Want to achieve high standards set for them.Feel that they have already “paid their dues.”
    • Reaching Millennials Eliminate Ambiguity.Think of Time as 24/7 Resource. Combine Work with Play. Make it Worthwhile. Handle with Care. Play to Their Strengths. Group Think.
    • 5000Marketing messages your members are assaulted by each day Adweek November 2006
    • 90%Consumers who trust word of mouth, vs. traditional advertising Adweek November 2006
    • Watch Welcome to the Social Media Revolution
    • Millennials Rebooted Recognize 2nd Cohort. Post Great Recession. Shift from Boomer Helicopter to Xer Stealth. Parents want ROI. Financial Aid knowledge is key! Cut through the hype.Online and In-Person support work in tandem.
    • Who is Next?15thHomeland or iGeneration 2000/2001-?
    • Your Bookshelf
    • Media and Resources The Medium: Sweeping the Clouds Away http://www.nytimes.com/2007/11/18/magazine/18wwln-medium-t.html Web 2.0 Video http://www.youtube.com/watch?v=6gmP4nkeOE0E Pew Internet Researchhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
    • Mommy, Tell My Professor He’s Not Nicehttp://www.sptimes.com/2006/06/19/State/Mommy__tell_my_profes.shtmlA Generation Serves Notice; Its a Moving Target http://query.nytimes.com/gst/fullpage.html? res=9D0CE7D9123FF931A15752C0A9609C8B63 Facebook grows up http://www.newsweek.com/id/32261/page/2
    • YouthQuake (Millennial Values in Work)http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm? chan=magazine+channel_top+stories Scenes From A Culture Clash http://www.fastcompany.com/magazine/102/culture-clash.html Get The Best Out Of Millennials http://www.adage.com/talentworks/article?article_id=124891
    • The Millennials are Cominghttp://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml Employee Evolution - Millennials at Work http://www.employeeevolution.com/ TargetX iThink Blog http://.targetx.com/ithink
    • Download Session PDF 1. Wait for our email with link 2. Go to:www.slideshare.net/targetx/naccap-millennials-rebooted 3. Follow these steps: a. Go to: www.slideshare.net/targetx b. search NACCAP
    • Free On Friday Webcasts www.targetx.com/webcast
    • iThink Onlinewww.targetx.com/ithink
    • http://targetx.com/etc
    • Millennials (and their parents) Rebooted Text NACCAP 2011 Kevin Corr, Director of Sales