Demographically, Millennials are the
most racially and ethnically diverse,
least Caucasian generation.
What percentage of kids under the age
of 18 are nonwhite ( and Latino )?
Each generation rebels against an elder-built world
and against the generation before it. Is that why
Millennials behave almost opposite of Generation X?
Each generation redirects society according to its own
inclinations. Each generation:
1. solves a problem facing the prior youth generation
( think Millennials and Generation X )
2. corrects for the behavioral excess it perceives in the
current midlife generations
( think Millennials and Boomers )
3. fills the social role being vacated by the departing
( think Millennials and G.I. Generation )
Boomers grew up when institutions felt too strong and
individuals too weak.
Millennials are growing up when institutions feel too weak
and individuals too strong.
Boomers were born when rationalism ruled and
spiritualism lay dormant.
Millennials are kids when spiritualism rules and
rationalism lies dormant.
In the Millennial evolution,
the Millennial solution
will be to:
set high standards
do civic deeds
Advances in fertility have increased the number
of births and multiple births.
Human egg prices, once as low as $3000, soared
as high as ______ for an ovum purchased from
an attractive, high IQ student from a top university.
Percentage of college freshmen in 1973 whose
parents held a college degree or higher:
mothers = 20% fathers = 32%
Today, the percentage of college freshmen
whose parents hold a college degree or higher is:
mothers = 30% fathers = 35%
mothers = 35% fathers = 38%
mothers = 41% fathers = 44%
The 3rd and 6th most popular Millennial girls’
names are derived from the movie Splash.
What is the mermaid’s name?
( 3rd most popular girl’s name )
What is the last name of the actress
who played her?
( 6th most popular girl’s name )
10 points ( 5 point each )
Tale of Two Millennial cities:
one born to dual-income boomers,
the other born to one-income Gen-X or immigrant parents.
Millennials are witnessing
the largest division of wealth
in American history.
Along with a separation of wealth,
Millennials are divided by one
moment in history: those old
enough to remember and those not.
What is this April, 1999 event?
True or False:
Disney made *NSYNC change the
line, “Am I sexual” to “Am I sensual”
before releasing their video.
( It was the BackStreet Boys )
As Tom Brokow called the G.I. generation “America’s
Greatest,” the authors predict Millennials are ready
to be the next great generation.
But, none of us can predict if
Millennials will match the
hype for potential.
What we do know is that Millennials are
team-oriented, more pragmatic, and even more
conservative than Boomers and Gen-Xers. They are
closer to their parents than
previous generations and
like to reach the high
standards set for them.
One of the greatest mistakes we can make is to view
and engage Millennials through the lens of our own
Boomer and Gen-X teen values and experiences.
Millennials are your audience.
Are you talking with them