I’m a professor and I have knowledge.
You’re a student and an empty vessel.
Get ready, here it comes. Your goal is to
take this information into your short
term memory and through practice
and repetition, build deeper cognitive
structures so you can recall it to me
when I test you.
A deﬁnition of a lecture is the
process by which the notes of
the teacher go to the notes of
the student without going through
the brains of either.
• We each are accountable for our actions and time management. Deadlines are met.
• We understand this is not a typical 9-5 job.
• We seek to help each team member grow as a professional inside the boundary of the company's
overall strategic direction.
• We believe our customers come ﬁrst - we "exceed their expectations" at all levels.
Our Vision • We understand that our customers expect a quick, thorough response.
TargetX was founded on the idea that college students have changed the way they select a college and thus • We provide solutions clients need, training to get them started, reactionary support and consulting to
colleges need to change how they communicate with future students and alumni. !Products and services are support their efforts and proactive communication to maintain the relationship.
developed that are practical, easy to use, and feature-rich. !But the real value to the customer comes from the • We reﬂect a positive attitude in our communications.
expertise of the TargetX team. !Clients beneﬁt from the wisdom of professionals who are dedicated to providing
• We believe the answer is either "Yes" or we seek out and provide alternatives.
forward-looking, practical advice and solutions. !It is this unique combination of technology and expertise that
propels TargetX to the forefront of higher education marketing.
Our Mantra • We do not embrace fads but instead provide tools and services that are proven to be effective.
• We prioritize building effective user-interfaces for the client.!
"Overthrowing Dead Culture" • We focus on continual development of each product.
Tools, techniques and messages that have been utilized for over 20 years to recruit and communicate with future
college students have long outlived their effectiveness. In light of changing generational traits (both student and Business Finances
parent) and increased access to the Internet to seek out information and make online connections, colleges must
• We focus on maintaining a proﬁt through aggressive sales goals and cost containment.
abandon their traditional "talk-at," controlling ways of marketing and recruiting, and instead embrace stories,
• We are ﬁerce about minimizing expenses by seeking more efﬁcient, or less costly means.
conversations and authenticity. TargetX's vision is to change the way colleges market by overthrowing traditional
strategies and tactics. • We share the ﬁnancial status of the company with all team members.
Our Values Family Comes First
• We believe that for our team to be working at their best, they must also be able to provide for and
support their respective family.
• We hire individuals with experience frequently in higher education admissions and marketing. • We provide a thorough beneﬁts program and understand the need for occasional ﬂexible work hours
• We utilize their expertise to the beneﬁt of both the company and the client. and location.
• We hire people "smarter than us" in their particular area of expertise.
• We assign ownership responsibilities, empower team members and get out of their way. Social Responsibility
• We embrace a philanthropic effort called "The Power of X" to give back to the non-proﬁt community.!
• We give 1% of our proﬁts, 1% of our product and 1% of our team's time to nonproﬁt efforts.
• We practice open, honest, respectful communication and active listening.
• We never stop asking questions, are always learning and emphasize sharing.
• We provide a positive work environment that balances hard work and personal enjoyment.
• We each offer equal levels of energy, focus and a sense of urgency.