Lessons fromJurassic ParkeduWEB Conference 2011  Jeff Kallay VP, Consultinga.k.a. “Apostle of Authenticity”
Text T4P to INTRO (46876)
TheexperienceIS themarketing!
“I visitedand it feltright!”
5000
nano
90
It’s aboutthem!
Connections
Authenticity
Stories
“I am a man,and men areanimals whotell stories.”
Stories RenderAuthenticity
1. Discover or Coming of Age
2. Conflict andResolution
3. Illustration
3%
You have to givepeople the tools tocreate their ownstories, memoriesand experiences.
Start withWhy?
1. Start with why2. Write your experiencebrand statement3. Move toward totality
Lessons from       Jurassic Park         eduWEB Conference 2011                 kallay@targetx.com             text T4P to...
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
Lessons from Jurassic Park eduWEB Conference 2011
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Lessons from Jurassic Park eduWEB Conference 2011

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Monday, August 1 3:30pm Marketing-Communication session

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Lessons from Jurassic Park eduWEB Conference 2011

  1. 1. Lessons fromJurassic ParkeduWEB Conference 2011 Jeff Kallay VP, Consultinga.k.a. “Apostle of Authenticity”
  2. 2. Text T4P to INTRO (46876)
  3. 3. TheexperienceIS themarketing!
  4. 4. “I visitedand it feltright!”
  5. 5. 5000
  6. 6. nano
  7. 7. 90
  8. 8. It’s aboutthem!
  9. 9. Connections
  10. 10. Authenticity
  11. 11. Stories
  12. 12. “I am a man,and men areanimals whotell stories.”
  13. 13. Stories RenderAuthenticity
  14. 14. 1. Discover or Coming of Age
  15. 15. 2. Conflict andResolution
  16. 16. 3. Illustration
  17. 17. 3%
  18. 18. You have to givepeople the tools tocreate their ownstories, memoriesand experiences.
  19. 19. Start withWhy?
  20. 20. 1. Start with why2. Write your experiencebrand statement3. Move toward totality
  21. 21. Lessons from Jurassic Park eduWEB Conference 2011 kallay@targetx.com text T4P to INTRO (46876)Download presentation PDF www.slideshare.net/targetx
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