KYACAC Admissions Jeopardy


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Admissions Jeopardy used at the KY ACAC conference March 2011

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KYACAC Admissions Jeopardy

  1. 1. Admissions JeopardyPresented at KYACAC 2011Trent Gilbert, Chief eXperience OfficerBelow you will find the Jeopardy answers, questions, and explanations that we usedduring the KYACAC conference. We believe that this knowledge is a must for anyoneworking in an admissions office today.Jeopardy provided a fun way to learn and review the information. If you want to createyour own Jeopardy game similar to the one we did at KYACAC, you can do that for freeat: You can use some or allof our questions or create your own. Just make sure you phrase your answer in the formof a question.Admissions Jeopardy! KYACAC March 10, 2011 Presented by: Trent Gilbert, CXO, TargetX
  2. 2. Recruitment MarketingThis category takes players through the history of Recruitment Marketing.A: This period ushered in recruitment marketing. It corresponds with the shift from theBaby Boomer generation to Generation X.Q: What is late 70‘s/early 80’s?Explanation: Prior to this era, colleges really didn’t do marketing. You got a letter ofacceptance or denial, and if you were accepted, you got a catalog. This period is notedby the generational shift that also happened during this time.A: Pioneers in higher ed viewbook printing; these two companies originally served thefinancial industry, but saw the opportunity in higher ed.Q: Who are Stein and Stamats?Explanation: Stein is now Atlanta-based Stein Communications,a division of R.R.Donnelley & Sons Company, the largest printer in the world; Stamats, based in CedarRapids, IA, still produces award-winning viewbooks.A: In the 80’s, this Richmond-based direct mail company became the main searchplayer.Q: Who is Royall & Company?Explanation: Also the inventor of the Fast or VIP application; 200 employees.A: This company was founded on a napkin in the late 90’s to help schools sendbroadcast emails.Q: Who is TargetX?Explanation: Overthrowing Dead Culture by CEO, Brian Niles. SRM-based on platform. We are educators and offer a lot of free resources.A: With an estimated $582 million in revenue, this not-for-profit membershiporganization is known for testing, research, and advocacy.Q: What is the College Board?Explanation: Founded in 1900. Headquartered in New York City, not Reston, VA.Admissions Jeopardy! KYACAC March 10, 2011 Presented by: Trent Gilbert, CXO, TargetX
  3. 3. The Campus VisitResearch shows that the campus visit is important. This category educates players onaspects of the campus visit.A: 71% of students surveyed say this is the most trusted source of information whenresearching a college.Q: What is the campus visit?Explanation: According to research done by EduVentures among about 8,000 highschool juniors and seniors, 84% percent said they use the web most heavily whenresearching a college and consider the campus visit the most trusted source ofinformation.A: In August 2009, The New York Times did a story about this topic that lit up theblogosphere?Q: What is walking backwards?Explanation: When guides walk backwards, they tend to “talk at” families instead of“talking with” them.A: There is no basement in the Alamo, but San Antonio will be invaded by thisassociation’s annual conference in June.Q: What is CIVSA (Collegiate Information & Visitor Services Association)?Explanation: Conference just focused on the visit experience. Schools should join thegroup and attend the conference. More information at: Research confirms the majority of us learn from these and your student guidesshould be telling theirs.Q: What are stories?Explanation: We haven’t met a student that gets in the car after a tour and says, “15:1student-faculty ratio! Sign me up!” Stories not stats. Stories are how most of us learnand get inspired.A: Our research shows it is the most frequently asked first question of your guests.Q: What is “Where is the restroom?”Explanation: This space is often the first place a visitor to campus needs to visit andoften the last pit stop before getting in the car. A clean one can help seal the deal, adirty one leaves families flushing your school off of their list.Admissions Jeopardy! KYACAC March 10, 2011 Presented by: Trent Gilbert, CXO, TargetX
  4. 4. Alphabet SoupHigher ed is full of acronyms. In this category, we give you the acronym, players give usthe definition.A: NACACQ: What is National Association for College Admission Counseling?Explanation: Conference, membership, practices and good standards.A: ETSQ: What is Educational Testing Service?Explanation: Administer the SAT.A: FAFSAQ: What is free application for federal student aid?Explanation: Just fill it out! And it is free...Great TargetX webcast that helps educate thestaff called “Financial Aid for Admissions Dummies.”A: EA & EDQ: What are Early Action & Early Decision?Explanation: We need to define what these mean to our schools. Different everywhere.A: SAT & ACTQ: What are Scholastic Aptitude Test or Scholastic Assessment Test & AmericanCollege Testing?Explanation: SAT now means nothing, but it is important to know the history. There aredifferences in the tests. Geographic differences (some regions favor one test over theother). More entering freshmen took the ACT than the SAT—1,568,835 versus1,547,990.Admissions Jeopardy! KYACAC March 10, 2011 Presented by: Trent Gilbert, CXO, TargetX
  5. 5. Industry InsightsThis category gives players added insights into higher ed admissions.A: According to the U.S. government, the number of post-secondary institutions. (+/-300)Q: What is 7300?Explanation: All post secondary schools. University of Phoenix has 532K students.A: The estimated overall average acceptance rate in the United States. (+/-5%)Q: What is 73%Explanation: Most schools are in the acceptance game, not in the denial business.A: US News & World Report rankings divides colleges and universities into this manyprimary categories (not counting geographical or tier rankings within each of these).Q: What is four?Explanation: National Universities, National Liberal Arts Colleges, Masters Universities,Comprehensive Colleges.Do you know your school and your competitors?“Not everything that can be counted counts, and not everything that counts can becounted.” Preface to Lloyd Thacker’s College UnrankedA: This publication is considered The New York Times or Wall Street Journal of thehigher education industry.Q: What is the The Chronicle of Higher Education?Explanation: Beyond the jobs section, you need to read it, get the daily email blasts,great resource, Eric Hoover is the main admissions and student life reporter.A: The average higher education endowment in the United States. (+/- $3,000,000)Q: What is $18,000,000?Explanation: 80% of the total of all higher ed endowment(s) is owned by about 200schools and they are also the most highly selective of schools. Most schools must“recruit or die.” They are tuition driven, and what really matters is “Heads in beds, buttsin seats.”Admissions Jeopardy! KYACAC March 10, 2011 Presented by: Trent Gilbert, CXO, TargetX
  6. 6. PotpourriEveryones favorite category from the TV show.A: Current KYACAC President-ElectQ: Who is Ingrid Allen?Explanation: Associate Director of Admissions Transy.A: Estimated number of schools that charge over $50,000 per year to attend. (+/- 10)Q: What is 100?Explanation: Schools over the 40K mark is the number people aren’t talking about. In2010, the College Board reported that tuition has increased faster than inflation.Compared to 2009 costs, privates increased tuition an average of 4.5% and and publicsincreased 7.9%. Four years ago, only four schools charged over $50,000 per year.A: These authors have written extensively about generations, including MillennialsRising: The Next Great Generation and Millennials go to College.Q: Who are Neil Howe and William Strauss?Explanation: Spoke at NACACs; required reading; coined the terms helicopter parent,stealth parent, and Millennials.A: Kentucky’s 2008-2009 high school graduation rate (+/- 5%)Q: What is 83.9%?Explanation: National graduation rate during the same year: 68.8%A: TargetX Campus Visit Consulting methodology is derived from these two books byJoe Pine and Jim Gilmore.Q: What are The Experience Economy and Authenticity?Explanation: Harvard Business School Press; TEE - 100 Best Business Books of AllTime; Authenticity - Time Magazine 10 Big Ideas Changing the World.Admissions Jeopardy! KYACAC March 10, 2011 Presented by: Trent Gilbert, CXO, TargetX
  7. 7. Final Jeopardy-Student IndebtednessA: The estimated average undergraduate student loan debt of degree-earning students.(Excludes PLUS loans; +/- $3,000)Q: What is $24,000?Explanation: 2007-2008. Predicted this was going to happen. Mortgage crisis is going tohit college campuses. Fear because mainstream media is talking all about it.Admissions 101 needs to be Admissions and Financial Aid 101 in today’s market.Admissions Jeopardy! KYACAC March 10, 2011 Presented by: Trent Gilbert, CXO, TargetX