llA raelC       Is Your Campus Visit a                …gnitropxE                …gnitropxE                       FDP ot tr...
Manage Expectations                       Hundreds of campus visits                          The Perfect Storm            ...
Monday, March 19, 12
450                       Campus ToursMonday, March 19, 12
200+                        Campus Visit ClientsMonday, March 19, 12
4                       Kentucky Campus Visit ClientsMonday, March 19, 12
“The Experience is the Marketing.”        Arts & Science Group Student PollMonday, March 19, 12
The Experience is Higher              Education Marketing       - 84% use the web most heavily in         researching coll...
“Effectiveness”          Noel-Levitz 2009Monday, March 19, 12
6.4%               Higher 4-year graduation rate of those who visited campus                                           vs....
Read In Step with tradition: Campus Tours thrivingMonday, March 19, 12
Read On vacation -- at a college campusMonday, March 19, 12
But most college tour                       scripts are numbingly                       similar, and information is       ...
Read the New York Times ArticlesMonday, March 19, 12
Read the US News and World Report ArticleMonday, March 19, 12
The Admissions             Perfect StormMonday, March 19, 12
Monday, March 19, 12
Monday, March 19, 12
Monday, March 19, 12
Monday, March 19, 12
Monday, March 19, 12
Monday, March 19, 12
Monday, March 19, 12
Death March?Monday, March 19, 12
Negative             ExperiencesMonday, March 19, 12
Tour SizeMonday, March 19, 12
Monday, March 19, 12
Monday, March 19, 12
Tour LengthMonday, March 19, 12
The ElementsMonday, March 19, 12
Monday, March 19, 12
TopographyMonday, March 19, 12
Monday, March 19, 12
New BuildingsMonday, March 19, 12
Monday, March 19, 12
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Is your Campus Visit a Death March? KYACAC Part 1

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Is your Campus Visit a Death March? KYACAC Part 1

  1. 1. llA raelC Is Your Campus Visit a …gnitropxE …gnitropxE FDP ot tropxE FDP ot tropxE FDP ot tropxEepyT Death March? noitpircseD sgninraW tnemucoD sgninraW tnemucoD KY ACAC Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity” Trent Gilbert, CXO, Chief eXperience OfficerMonday, March 19, 12
  2. 2. Manage Expectations Hundreds of campus visits The Perfect Storm Defining Death March Positive Experiences Things you can doMonday, March 19, 12
  3. 3. Monday, March 19, 12
  4. 4. 450 Campus ToursMonday, March 19, 12
  5. 5. 200+ Campus Visit ClientsMonday, March 19, 12
  6. 6. 4 Kentucky Campus Visit ClientsMonday, March 19, 12
  7. 7. “The Experience is the Marketing.” Arts & Science Group Student PollMonday, March 19, 12
  8. 8. The Experience is Higher Education Marketing - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”Monday, March 19, 12
  9. 9. “Effectiveness” Noel-Levitz 2009Monday, March 19, 12
  10. 10. 6.4% Higher 4-year graduation rate of those who visited campus vs. Those that didn’t visit prior to enrolling Completing College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA2011Monday, March 19, 12
  11. 11. Read In Step with tradition: Campus Tours thrivingMonday, March 19, 12
  12. 12. Read On vacation -- at a college campusMonday, March 19, 12
  13. 13. But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.Monday, March 19, 12
  14. 14. Read the New York Times ArticlesMonday, March 19, 12
  15. 15. Read the US News and World Report ArticleMonday, March 19, 12
  16. 16. The Admissions Perfect StormMonday, March 19, 12
  17. 17. Monday, March 19, 12
  18. 18. Monday, March 19, 12
  19. 19. Monday, March 19, 12
  20. 20. Monday, March 19, 12
  21. 21. Monday, March 19, 12
  22. 22. Monday, March 19, 12
  23. 23. Monday, March 19, 12
  24. 24. Death March?Monday, March 19, 12
  25. 25. Negative ExperiencesMonday, March 19, 12
  26. 26. Tour SizeMonday, March 19, 12
  27. 27. Monday, March 19, 12
  28. 28. Monday, March 19, 12
  29. 29. Tour LengthMonday, March 19, 12
  30. 30. The ElementsMonday, March 19, 12
  31. 31. Monday, March 19, 12
  32. 32. TopographyMonday, March 19, 12
  33. 33. Monday, March 19, 12
  34. 34. New BuildingsMonday, March 19, 12
  35. 35. Monday, March 19, 12

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