Is Your Campus Visit a Death March GPACAC/MOACAC 2011
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PDF from the April 16, 2011 conference presentation in Overland Park
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Is Your Campus Visit a Death March GPACAC/MOACAC 2011
- 1. Is Your Campus Visit a Death March? GPACAC/MOACAC Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity”
- 2. Manage Expectations Hundreds of campus visits The Perfect Storm Defining Death March Positive Experiences Things you can do
- 5. 200+ Campus Visit Clients
- 6. 6 GPACAC MOACAC Campus Visit Clients
- 7. “The Experience is the Marketing.” Arts & Science Group Student Poll
- 8. The Experience is Higher Education Marketing - 84% use the web most heavily in researching colleges - 71% say the campus visit is the most trusted source of information Eduventures Survey of 7,867 High school junior and seniors. Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
- 10. 6.4% Higher 4-year graduation rate of those who visited campus vs. Those that didn’t visit prior to enrolling Completing College: Assessing Graduations Rates at Four-Year Institutions; Higher Education Research Institute, UCLA 2011
- 11. Read In Step with tradition: Campus Tours thriving
- 12. Read On vacation -- at a college campus
- 13. But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.
- 14. Read the New York Times Articles
- 15. Read the US News and World Report Article
- 16. The Admissions Perfect Storm
- 24. Death March?
- 26. Tour Size
- 29. Tour Length
- 30. The Elements
- 32. Topography
- 34. New Buildings
- 57. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Furman Golf Club Woodlands at Furman To White Horse Road (Highway 25 Bypass) Furman University Campus To REK Golf Center To Observatory Trail Rabbit Greenville, South Carolina Swamp Adventure Challenge Course d Roa Thoreau ord Softball Cabin eF Stadium Amphitheater Ro P K P Furman Lake Soccer E Field H North Practice ad Intramural Ro Field Sand Courts Rose Complex p el Baseball Garden Duke C ha Stadium Energy P c an Village D un G I Soccer Stadium Outoor Tennis Asia Courts Track & Garden E D Field Football J Practice F Field Place of Peace C PAC Circle P Furm P A B an M Rugby all V Pitch P Furman Mal l P P P P P Football Stadium P P Visitor Parking V Hartness Welcom Main Entrance Center/ 6 Visitor Center ay 27 /H ighw Public Safety Hig hway Band Practice sett South Campus Field Poin Central Campus Visit <www.furmanevents.com> or call 864.294.3737 for event information. North Campus 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 ersity, Greenville, South Carolina. All rights reserved. Printed on recycled paper.
- 60. 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Furman Golf Club Woodlands at Furman To White Horse Road (Highway 25 Bypass) Furman University Campus To REK Golf Center To Observatory Trail Rabbit Greenville, South Carolina Swamp Adventure Challenge Course d Roa Thoreau ord Softball Cabin eF Stadium Amphitheater Ro P K P Furman Lake Soccer E Field H North Practice ad Intramural Ro Field Sand Courts Rose Complex p el Baseball Garden Duke C ha Stadium Energy P c an Village D un G I Soccer Stadium Outoor Tennis Asia Courts Track & Garden E D Field Football J Practice F Field Place of Peace C PAC Circle P Furm P A B an M Rugby all V Pitch P Furman Mal l P P P P P Football Stadium P P Visitor Parking V Hartness Welcom Main Entrance Center/ 6 Visitor Center ay 27 /H ighw Public Safety Hig hway Band Practice sett South Campus Field Poin Central Campus Visit <www.furmanevents.com> or call 864.294.3737 for event information. North Campus 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 ersity, Greenville, South Carolina. All rights reserved. Printed on recycled paper.
- 70. What Else Can You Do?
- 71. Set the Expectation Better
- 74. Give Guests the Tools to Discover On Their Own
- 75. “People won’t remember what you say or do, but they will always remember how you made them feel.”
- 82. Ten Steps Towards Improving Your Campus Visit This Summer MAY 18 3pm Eastern
- 83. Is Your Campus Visit a Death March? targetx.com/slideshare Jeff Kallay kallay@targetx.com