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Gae Professional Teaching Experience 2009

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  • 1. Creating Engaging Experiences in the Classroom Jeff Kallay, The Experience Evangelist @targetx.com Saturday, January 31, 2009
  • 2. Let’s Manage Expectations - Much to cover in short time - I strive to overwhelm - I’m not an “educator” I’m and “evangelist” - Welcome to the Experience Economy - Art and Science behind staging experiences - Brainstorm/Blue Sky activity - Questions along the way and at close of session - Save a tree! Session PDF, links and experience economy reading and more available online Saturday, January 31, 2009
  • 3. Welcome to The Experience Economy Saturday, January 31, 2009
  • 4. Welcome to the Experience Economy Pine & Gilmore Saturday, January 31, 2009
  • 5. Your first trip to, or favorite Walt Disney World or Disneyland memory? Saturday, January 31, 2009
  • 6. Are you one of the weekly 40 million that “makes it your drink” at Starbucks? Saturday, January 31, 2009
  • 7. The Experience Economy on Experiences ssi gre ro cP mi Text no Service co fE yo r eo Th Industrial Agrarian Saturday, January 31, 2009
  • 8. Experiences = Memories Saturday, January 31, 2009
  • 9. Experience Economy is about: 1. Repelling commoditization 2. Charging a premium price 3. Persuading consumers to pay when they never did before 4. Selling “Memories” Saturday, January 31, 2009
  • 10. It’s about: 1. Anchoring in storytelling 2. Giving people (students) the tools to create their own stories, memories, and experiences 3. Active not Passive engagement Saturday, January 31, 2009
  • 11. Experiences are the norm for Millennials and their parents -raised on technology and the web -“want what they want when they want it” Saturday, January 31, 2009
  • 12. Tots Join Teens in Digital Realm 82% 2-5 play video games 60% listen to music on devices 22% download ringtones Top Sites: Disney Records, EverythingGirl.com, MyePets, JetIx, and Playhouse Disney Click to read AdAge Article Saturday, January 31, 2009
  • 13. American Girl Saturday, January 31, 2009
  • 14. Build-A-Bear Workshop ttp://www.newlife-glastonbury.og/images/build%20a%20bear.jpg Saturday, January 31, 2009
  • 15. Friend 2B Made Saturday, January 31, 2009
  • 16. Raceline Motorworks Saturday, January 31, 2009
  • 17. Coca-Cola Red Lounge Saturday, January 31, 2009
  • 18. Apple Store Saturday, January 31, 2009
  • 19. JDV Hotels Saturday, January 31, 2009
  • 20. Cereality Saturday, January 31, 2009
  • 21. Forth & Town Saturday, January 31, 2009
  • 22. 1154 LILL STUDIO Saturday, January 31, 2009
  • 23. 10 Ten Steps or the Art and Science behind staging experiences Saturday, January 31, 2009
  • 24. 1. Integrate the four E’s Education is the ultimate experience economy: 4 E’s Absorption Entertainment Education Passive Participation Active Participation Esthetic Escape Immersion Strategic Horizons, LLP Saturday, January 31, 2009
  • 25. 2. Set the expectation Saturday, January 31, 2009
  • 26. 3. Customize the experience We all want what we want when we want it or one size doesn’t fit all Saturday, January 31, 2009
  • 27. 4. Remember your cues Negative, Positive, Missed Saturday, January 31, 2009
  • 28. 5. Engage the emotions Saturday, January 31, 2009
  • 29. 6. Anchor Experiences in Stories Stories are how must of us learn: 50% stories 20% details 20% to the point 10% visual Discovery coming of age, conflict and resolution, and illustration “I am a man and men are animals who tell stories.” Saturday, January 31, 2009
  • 30. 7. Engage ALL the senses “83% of marketing appeals to sight, leaving a paltry 17% to the other senses. Surprisingly, smell is the second most important sense after sight, and not sound. In fact, 75% of all emotional connections are based on smell.” Saturday, January 31, 2009
  • 31. 8. Integrate a “Signature” moment Saturday, January 31, 2009
  • 32. 9. Mix in the “Memorabilia” Saturday, January 31, 2009
  • 33. 10. Keep it real (authentic) Millennials are masters of spotting a phony. They want genuine experiences, not experiences for the sake of experiences. Saturday, January 31, 2009
  • 34. “Whatever we accomplish belongs to our entire group. A tribute to our combined effort” - Walt Disney Saturday, January 31, 2009
  • 35. Brainstorm - Blue Sky Activity Each table is a team create a “birthday” business Saturday, January 31, 2009
  • 36. Create a “birthday” business - Integrate the four E’s - Name - Engage the emotions - Target Audience - What’s the story? - Location - Signature moment (store, online, in-house) - Memorabilia - Overall experience goal - Money is no object Saturday, January 31, 2009
  • 37. Want More? Read These: Saturday, January 31, 2009
  • 38. Want More? Read These: Saturday, January 31, 2009
  • 39. Download Session PDF and more Saturday, January 31, 2009
  • 40. Download Session PDF and more http://knowledgecenter.targetx.com/group/gae2009professionalteachingandlearningconference 1. www.targetx.com 2. click “The Knowledge 3. enter network 4. click groups 5. GAE 2009 Professional Teaching and Learning Conference or email me - kallay@targetx.com Saturday, January 31, 2009
  • 41. Creating Engaging Experiences in the Classroom Jeff Kallay, The Experience Evangelist kallay@targetx.com Saturday, January 31, 2009

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