Gae Professional Teaching Experience 2009

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Gae Professional Teaching Experience 2009

  1. 1. Creating Engaging Experiences in the Classroom Jeff Kallay, The Experience Evangelist @targetx.com Saturday, January 31, 2009
  2. 2. Let’s Manage Expectations - Much to cover in short time - I strive to overwhelm - I’m not an “educator” I’m and “evangelist” - Welcome to the Experience Economy - Art and Science behind staging experiences - Brainstorm/Blue Sky activity - Questions along the way and at close of session - Save a tree! Session PDF, links and experience economy reading and more available online Saturday, January 31, 2009
  3. 3. Welcome to The Experience Economy Saturday, January 31, 2009
  4. 4. Welcome to the Experience Economy Pine & Gilmore Saturday, January 31, 2009
  5. 5. Your first trip to, or favorite Walt Disney World or Disneyland memory? Saturday, January 31, 2009
  6. 6. Are you one of the weekly 40 million that “makes it your drink” at Starbucks? Saturday, January 31, 2009
  7. 7. The Experience Economy on Experiences ssi gre ro cP mi Text no Service co fE yo r eo Th Industrial Agrarian Saturday, January 31, 2009
  8. 8. Experiences = Memories Saturday, January 31, 2009
  9. 9. Experience Economy is about: 1. Repelling commoditization 2. Charging a premium price 3. Persuading consumers to pay when they never did before 4. Selling “Memories” Saturday, January 31, 2009
  10. 10. It’s about: 1. Anchoring in storytelling 2. Giving people (students) the tools to create their own stories, memories, and experiences 3. Active not Passive engagement Saturday, January 31, 2009
  11. 11. Experiences are the norm for Millennials and their parents -raised on technology and the web -“want what they want when they want it” Saturday, January 31, 2009
  12. 12. Tots Join Teens in Digital Realm 82% 2-5 play video games 60% listen to music on devices 22% download ringtones Top Sites: Disney Records, EverythingGirl.com, MyePets, JetIx, and Playhouse Disney Click to read AdAge Article Saturday, January 31, 2009
  13. 13. American Girl Saturday, January 31, 2009
  14. 14. Build-A-Bear Workshop ttp://www.newlife-glastonbury.og/images/build%20a%20bear.jpg Saturday, January 31, 2009
  15. 15. Friend 2B Made Saturday, January 31, 2009
  16. 16. Raceline Motorworks Saturday, January 31, 2009
  17. 17. Coca-Cola Red Lounge Saturday, January 31, 2009
  18. 18. Apple Store Saturday, January 31, 2009
  19. 19. JDV Hotels Saturday, January 31, 2009
  20. 20. Cereality Saturday, January 31, 2009
  21. 21. Forth & Town Saturday, January 31, 2009
  22. 22. 1154 LILL STUDIO Saturday, January 31, 2009
  23. 23. 10 Ten Steps or the Art and Science behind staging experiences Saturday, January 31, 2009
  24. 24. 1. Integrate the four E’s Education is the ultimate experience economy: 4 E’s Absorption Entertainment Education Passive Participation Active Participation Esthetic Escape Immersion Strategic Horizons, LLP Saturday, January 31, 2009
  25. 25. 2. Set the expectation Saturday, January 31, 2009
  26. 26. 3. Customize the experience We all want what we want when we want it or one size doesn’t fit all Saturday, January 31, 2009
  27. 27. 4. Remember your cues Negative, Positive, Missed Saturday, January 31, 2009
  28. 28. 5. Engage the emotions Saturday, January 31, 2009
  29. 29. 6. Anchor Experiences in Stories Stories are how must of us learn: 50% stories 20% details 20% to the point 10% visual Discovery coming of age, conflict and resolution, and illustration “I am a man and men are animals who tell stories.” Saturday, January 31, 2009
  30. 30. 7. Engage ALL the senses “83% of marketing appeals to sight, leaving a paltry 17% to the other senses. Surprisingly, smell is the second most important sense after sight, and not sound. In fact, 75% of all emotional connections are based on smell.” Saturday, January 31, 2009
  31. 31. 8. Integrate a “Signature” moment Saturday, January 31, 2009
  32. 32. 9. Mix in the “Memorabilia” Saturday, January 31, 2009
  33. 33. 10. Keep it real (authentic) Millennials are masters of spotting a phony. They want genuine experiences, not experiences for the sake of experiences. Saturday, January 31, 2009
  34. 34. “Whatever we accomplish belongs to our entire group. A tribute to our combined effort” - Walt Disney Saturday, January 31, 2009
  35. 35. Brainstorm - Blue Sky Activity Each table is a team create a “birthday” business Saturday, January 31, 2009
  36. 36. Create a “birthday” business - Integrate the four E’s - Name - Engage the emotions - Target Audience - What’s the story? - Location - Signature moment (store, online, in-house) - Memorabilia - Overall experience goal - Money is no object Saturday, January 31, 2009
  37. 37. Want More? Read These: Saturday, January 31, 2009
  38. 38. Want More? Read These: Saturday, January 31, 2009
  39. 39. Download Session PDF and more Saturday, January 31, 2009
  40. 40. Download Session PDF and more http://knowledgecenter.targetx.com/group/gae2009professionalteachingandlearningconference 1. www.targetx.com 2. click “The Knowledge 3. enter network 4. click groups 5. GAE 2009 Professional Teaching and Learning Conference or email me - kallay@targetx.com Saturday, January 31, 2009
  41. 41. Creating Engaging Experiences in the Classroom Jeff Kallay, The Experience Evangelist kallay@targetx.com Saturday, January 31, 2009

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