CIVSA 2011 Targetx Lunch Learn

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CIVSA 2011 Targetx Lunch Learn

  1. 1. Lunch and Learn (Let’s Overthrow Some Dead Culture or Bridge to Next Practices)Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity” Trent Gilbert, CXO, Chief eXperience Officer Emily Welsh, Experience Evaluator
  2. 2. Manage Expectations TargetX Giveaways 3 Things We’re More than Cocktails Our Campus Visit Story Overthrowing Dead Culture What’s on Our Mind? What’s on Your Mind? 1 Thing
  3. 3. 3Things
  4. 4. Authentic EngagingMemorable
  5. 5. What Are Your Enrollment Goals?
  6. 6. “The experience is the marketing.”Arts & Science Group Student Poll 2004
  7. 7. The Experience is Higher Education Marketing- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of informationEduventures 2007 Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
  8. 8. “Effectiveness”Noel-Levitz 2009
  9. 9. Read In Step with tradition: Campus Tours thriving
  10. 10. Read On vacation -- at a college campus
  11. 11. But most college tourscripts are numbinglysimilar, and information isnot really the point.Students and their familiesare looking for the ineffablemoment when, throughsome alchemy ofatmosphere, setting orvibe, they suddenly knowthis is the place for them.
  12. 12. Pine & Gilmore
  13. 13. Philadelphia Office inConshohocken at Quaker Park Midtown Atlanta Proscenium
  14. 14. 450Campuses Visited Since 2006
  15. 15. 275,384Miles Flown in 2010
  16. 16. 105Hours of Tour Guide Training in 2010
  17. 17. 3CIVSA Conferences
  18. 18. 22 Client CampusesAttending CIVSA 2011
  19. 19. Read the Chronicle Article
  20. 20. Read the New York Times Articles
  21. 21. Read UB October 2009 Online
  22. 22. Read the US News and World Report Article
  23. 23. Read the St. Louis Post Dispatch Article
  24. 24. Read the Washington Monthly Magazine
  25. 25. Dead CultureBasics - registration, parking, restrooms, cleanliness, and campus aesthetic Walking Backwards Death Marches Stories not Stats Out of Sync
  26. 26. Make Life Easierfor Your Guests
  27. 27. College is anIntimate Product Choice...and Intimacy Takes Time
  28. 28. You’re Not that Special!
  29. 29. ?What’s on Your Mind?
  30. 30. 1Thing
  31. 31. Lunch and Learn (Let’s Overthrow Some Dead Culture or Bridge to Next Practices)Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity” Trent Gilbert, CXO, Chief eXperience Officer Emily Welsh, Experience Evaluator

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