CIVSA 2011 Targetx Lunch Learn

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  • 1. Lunch and Learn (Let’s Overthrow Some Dead Culture or Bridge to Next Practices)Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity” Trent Gilbert, CXO, Chief eXperience Officer Emily Welsh, Experience Evaluator
  • 2. Manage Expectations TargetX Giveaways 3 Things We’re More than Cocktails Our Campus Visit Story Overthrowing Dead Culture What’s on Our Mind? What’s on Your Mind? 1 Thing
  • 3. 3Things
  • 4. Authentic EngagingMemorable
  • 5. What Are Your Enrollment Goals?
  • 6. “The experience is the marketing.”Arts & Science Group Student Poll 2004
  • 7. The Experience is Higher Education Marketing- 84% use the web most heavily in researching colleges- 71% say the campus visit is the most trusted source of informationEduventures 2007 Survey of 7,867 High school junior and seniors.Reported in The Chronicle of Higher Education “Prospective Students Rely on Campus Visits and Web Sites to Learn About Colleges, Report Says”
  • 8. “Effectiveness”Noel-Levitz 2009
  • 9. Read In Step with tradition: Campus Tours thriving
  • 10. Read On vacation -- at a college campus
  • 11. But most college tourscripts are numbinglysimilar, and information isnot really the point.Students and their familiesare looking for the ineffablemoment when, throughsome alchemy ofatmosphere, setting orvibe, they suddenly knowthis is the place for them.
  • 12. Pine & Gilmore
  • 13. Philadelphia Office inConshohocken at Quaker Park Midtown Atlanta Proscenium
  • 14. 450Campuses Visited Since 2006
  • 15. 275,384Miles Flown in 2010
  • 16. 105Hours of Tour Guide Training in 2010
  • 17. 3CIVSA Conferences
  • 18. 22 Client CampusesAttending CIVSA 2011
  • 19. Read the Chronicle Article
  • 20. Read the New York Times Articles
  • 21. Read UB October 2009 Online
  • 22. Read the US News and World Report Article
  • 23. Read the St. Louis Post Dispatch Article
  • 24. Read the Washington Monthly Magazine
  • 25. Dead CultureBasics - registration, parking, restrooms, cleanliness, and campus aesthetic Walking Backwards Death Marches Stories not Stats Out of Sync
  • 26. Make Life Easierfor Your Guests
  • 27. College is anIntimate Product Choice...and Intimacy Takes Time
  • 28. You’re Not that Special!
  • 29. ?What’s on Your Mind?
  • 30. 1Thing
  • 31. Lunch and Learn (Let’s Overthrow Some Dead Culture or Bridge to Next Practices)Jeff Kallay, VP Consulting, a.k.a. “Apostle of Authenticity” Trent Gilbert, CXO, Chief eXperience Officer Emily Welsh, Experience Evaluator