The Campus Visit:
        Back to the Basics
                          Trent Gilbert & Emily Welsh

Monday, August 16, 2010
Expectations
              “Campus Visit is The Most Important”
                          Report Card
                    ...
Monday, August 16, 2010
“Effectiveness”
                           1. Open Houses
                          2. Individual Visits
                 ...
“Most Trusted”


Monday, August 16, 2010
                          71%
“Most Influential”


Monday, August 16, 2010
“I visited and
      it felt right.”
Monday, August 16, 2010
Report Card Time


Monday, August 16, 2010
The Campus Visit:

        Back to the Basics
Monday, August 16, 2010
Registration
Monday, August 16, 2010
How many
                           clicks?
Monday, August 16, 2010
Monday, August 16, 2010
Monday, August 16, 2010
Monday, August 16, 2010
I’m registered,
   now what?
Monday, August 16, 2010
What do I get?
   -Personal Confirmation
         -Directions
        -Expectations
Monday, August 16, 2010
Roads
Monday, August 16, 2010
Drive to
                          Campus
Monday, August 16, 2010
Park
Monday, August 16, 2010
Monday, August 16, 2010
Monday, August 16, 2010
Monday, August 16, 2010
Walk to
                          Admissions
Monday, August 16, 2010
Monday, August 16, 2010
Monday, August 16, 2010
“R-Aesthetic”
Monday, August 16, 2010
Ground Zero
Monday, August 16, 2010
Monday, August 16, 2010
Monday, August 16, 2010
Housekeeping,
           Grounds &
          Maintenance
Monday, August 16, 2010
Reception
Monday, August 16, 2010
Stand and
                     acknowledge
Monday, August 16, 2010
Monday, August 16, 2010
How do visitors
         feel?
Monday, August 16, 2010
Restrooms
Monday, August 16, 2010
Monday, August 16, 2010
Monday, August 16, 2010
Reiterate
Monday, August 16, 2010
Monday, August 16, 2010
Students-Admissions
        Stories-Stats
      People-Programs
Monday, August 16, 2010
Monday, August 16, 2010
Chat
                          Check-In
Monday, August 16, 2010
Route
Monday, August 16, 2010
Set the expectation
    -confirmation
     -start of tour
Monday, August 16, 2010
Monday, August 16, 2010
Food
Monday, August 16, 2010
Monday, August 16, 2010
Shelter
Monday, August 16, 2010
Monday, August 16, 2010
Knowledge
Monday, August 16, 2010
Monday, August 16, 2010
Residence
                             Hall
Monday, August 16, 2010
Show me real!
Monday, August 16, 2010
Monday, August 16, 2010
Review
Monday, August 16, 2010
Keep it simple.
Monday, August 16, 2010
Get results.
Monday, August 16, 2010
Render
                      Authenticity
Monday, August 16, 2010
Let your
                          students be
Monday, August 16, 2010
                           students!
Monday, August 16, 2010
SACAC 2008 Survey of 200+ high school seniors

    “I believe that imperfections show character. That's what
         I wa...
What are your grades?


Monday, August 16, 2010
One Thing



Monday, August 16, 2010
                          targetx.com/ithink
gilbert@targetx.com
                          welsh@targetx.com

                          www.targetx.com/visit
Monday, A...
NACAC 2010


        targetx.com/nacac2010
Monday, August 16, 2010
Next Webcast:
                          Friday, September 10th
 Overthrowing Dead Culture
    with Brian Niles &
     Adri...
The Campus Visit:
        Back to the Basics
                          Trent Gilbert & Emily Welsh

Monday, August 16, 2010
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Transcript of "Campus Visit Basics"

  1. 1. The Campus Visit: Back to the Basics Trent Gilbert & Emily Welsh Monday, August 16, 2010
  2. 2. Expectations “Campus Visit is The Most Important” Report Card The Basics Your Questions Your Homework Monday, August 16, 2010
  3. 3. Monday, August 16, 2010
  4. 4. “Effectiveness” 1. Open Houses 2. Individual Visits On NL’s Top 10 Monday, August 16, 2010
  5. 5. “Most Trusted” Monday, August 16, 2010 71%
  6. 6. “Most Influential” Monday, August 16, 2010
  7. 7. “I visited and it felt right.” Monday, August 16, 2010
  8. 8. Report Card Time Monday, August 16, 2010
  9. 9. The Campus Visit: Back to the Basics Monday, August 16, 2010
  10. 10. Registration Monday, August 16, 2010
  11. 11. How many clicks? Monday, August 16, 2010
  12. 12. Monday, August 16, 2010
  13. 13. Monday, August 16, 2010
  14. 14. Monday, August 16, 2010
  15. 15. I’m registered, now what? Monday, August 16, 2010
  16. 16. What do I get? -Personal Confirmation -Directions -Expectations Monday, August 16, 2010
  17. 17. Roads Monday, August 16, 2010
  18. 18. Drive to Campus Monday, August 16, 2010
  19. 19. Park Monday, August 16, 2010
  20. 20. Monday, August 16, 2010
  21. 21. Monday, August 16, 2010
  22. 22. Monday, August 16, 2010
  23. 23. Walk to Admissions Monday, August 16, 2010
  24. 24. Monday, August 16, 2010
  25. 25. Monday, August 16, 2010
  26. 26. “R-Aesthetic” Monday, August 16, 2010
  27. 27. Ground Zero Monday, August 16, 2010
  28. 28. Monday, August 16, 2010
  29. 29. Monday, August 16, 2010
  30. 30. Housekeeping, Grounds & Maintenance Monday, August 16, 2010
  31. 31. Reception Monday, August 16, 2010
  32. 32. Stand and acknowledge Monday, August 16, 2010
  33. 33. Monday, August 16, 2010
  34. 34. How do visitors feel? Monday, August 16, 2010
  35. 35. Restrooms Monday, August 16, 2010
  36. 36. Monday, August 16, 2010
  37. 37. Monday, August 16, 2010
  38. 38. Reiterate Monday, August 16, 2010
  39. 39. Monday, August 16, 2010
  40. 40. Students-Admissions Stories-Stats People-Programs Monday, August 16, 2010
  41. 41. Monday, August 16, 2010
  42. 42. Chat Check-In Monday, August 16, 2010
  43. 43. Route Monday, August 16, 2010
  44. 44. Set the expectation -confirmation -start of tour Monday, August 16, 2010
  45. 45. Monday, August 16, 2010
  46. 46. Food Monday, August 16, 2010
  47. 47. Monday, August 16, 2010
  48. 48. Shelter Monday, August 16, 2010
  49. 49. Monday, August 16, 2010
  50. 50. Knowledge Monday, August 16, 2010
  51. 51. Monday, August 16, 2010
  52. 52. Residence Hall Monday, August 16, 2010
  53. 53. Show me real! Monday, August 16, 2010
  54. 54. Monday, August 16, 2010
  55. 55. Review Monday, August 16, 2010
  56. 56. Keep it simple. Monday, August 16, 2010
  57. 57. Get results. Monday, August 16, 2010
  58. 58. Render Authenticity Monday, August 16, 2010
  59. 59. Let your students be Monday, August 16, 2010 students!
  60. 60. Monday, August 16, 2010
  61. 61. SACAC 2008 Survey of 200+ high school seniors “I believe that imperfections show character. That's what I was looking for in a college. A school that seemingly has no flaws during a one hour information session (and tour) not only stands out negatively, but it comes off as bland and ordinary.” Read the complete survey results Password: sacac Monday, August 16, 2010
  62. 62. What are your grades? Monday, August 16, 2010
  63. 63. One Thing Monday, August 16, 2010 targetx.com/ithink
  64. 64. gilbert@targetx.com welsh@targetx.com www.targetx.com/visit Monday, August 16, 2010
  65. 65. NACAC 2010 targetx.com/nacac2010 Monday, August 16, 2010
  66. 66. Next Webcast: Friday, September 10th Overthrowing Dead Culture with Brian Niles & Adrienne Bartlett Monday, August 16, 2010
  67. 67. The Campus Visit: Back to the Basics Trent Gilbert & Emily Welsh Monday, August 16, 2010
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