Albright Presentation Brian Loren

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Albright Presentation Brian Loren

  1. 1. Using Featured Students to Tell Your Story to Prospects Loren Morgan & Brian Niles
  2. 2. About Albright College Reading, Pennsylvania Founded in 1856 United Methodist affiliated National liberal arts 1,625 day students NCAA Division III $40,370 total cost
  3. 3. About the Market 32 Liberal arts colleges in PA 56 other privates in PA 88 total privates in PA
  4. 4. “Throw a stone in PA, hit a private college”
  5. 5. Newer, bigger, and better facilities
  6. 6. Albright College
  7. 7. So how do you compete and connect with prospects?
  8. 8. The Ubiquitous Viewbook
  9. 9. Some Problems Very Expensive Sent Only Once - Beginning of Senior Year Multi-Year Printing Quickly Becomes Outdated Standard Marketing Speak/Copy
  10. 10. Online In Print In Person In-Your-Pocket
  11. 11. The most authentic thing about a place are the people that go there and the stories they share.
  12. 12. Stories Not Stats. People not Programs.
  13. 13. It’s all about our people. It’s all about our Faces.
  14. 14. In Print
  15. 15. In Print
  16. 16. (Ponding)
  17. 17. Online
  18. 18. Online
  19. 19. In Person
  20. 20. Featured Students
  21. 21. Featured Students Featured in “Faces” publications Featured members on Faces network Featured members give tours 43 Students Paid
  22. 22. Selecting Featured Students
  23. 23. Enrollment Success Stories
  24. 24. Words of Advice
  25. 25. Using Featured Students to Tell Your Story to Prospects Loren Morgan & Brian Niles

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