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About  Jeff  andTargetX
Manage Expectations & Disclaimers Educate about American generationsOpen your mind about other generations   Inspire you t...
“In America, each  generation is a   new people.”    Alec de Tocqueville, 1830
Contestant #1 Harry Rodriquez
TextContestant #2 Brenda Smith
Contestant #3 Richard Franklin
Two RoundsEach round has questions worth 5, 10, and 15 points  Speed Round questions are worth 5 points each
Round OneHere We Are
Q:A generation is a cohort group whose length approximates the span of a life and whose   boundaries are fixed by a       ...
A:A generation is a cohort group whose length approximates the span of a life and whose   boundaries are fixed by a      p...
Q:American generations average how many    birth years?        18.9        23.4        28.7                   5 points
A:American generations average how many    birth years?        18.9        23.4        28.7                   5 points
Q: Between 1701 and 2000 there have been _____“American” generations.                     5 points
A: Between 1701 and 2000   there have been 14“American” generations.                     5 points
THE REVOLUTIONARY CYCLEGeneration Name   Birth YearsAwakening         1701-1723Liberty           1724-1741Republican      ...
THE CIVIL WAR CYCLEGeneration Name   Birth YearsTranscendental    1792-1821Gilded            1822-1842Progressive       18...
THE GREAT POWER CYCLEGeneration Name   Birth YearsMissionary        1860-1882Lost              1883-1900G.I./Greatest     ...
Q:    THE MILLENNIAL CYCLEGeneration Name    Birth Years                   1943-1960                           10 points
A:    THE MILLENNIAL CYCLEGeneration Name    Birth YearsBaby Boomer        1943-1960                           10 points
Q:    THE MILLENNIAL CYCLEGeneration Name    Birth YearsBaby Boomer        1943-1960                   1961-1981          ...
A:    THE MILLENNIAL CYCLEGeneration Name    Birth YearsBaby Boomer        1943-1960Generation X       1961-1981          ...
Q:    THE MILLENNIAL CYCLEGeneration Name    Birth YearsBaby Boomer        1943-1960Generation X       1961-1981          ...
A:    THE MILLENNIAL CYCLEGeneration Name    Birth YearsBaby Boomer        1943-1960Generation X       1961-1981Millennial...
In the 1930’s and 40’s, schools prepared the Silent Generation to be book smart corporate careerist.In the 1950’s and 60’s...
Q: Boomers and Xers were raisedto be inner directed. Both weretaught with a curriculum and in  an atmosphere that centered...
A: Boomers and Xers were raisedto be inner directed. Both weretaught with a curriculum and in  an atmosphere that centered...
Q:   Generation X was raised on  Sesame Street, which taughtchildren about their differences.  First cohort Millennials we...
A:Barney (and friends).                  15 points
Q: Millennials and their parents  often refer to each other as         “best friends.” What is another name for thishoveri...
A:Helicopter Parents                15 points
Q:   SPEED ROUND  Tell us whether thegeneration described isBoomer, X, or Millennial.                   5 points each
Q: They’re the largest, mostethnically diverse and least  caucasian generation in     American history.                   ...
A:       Millennial      Average birthrate - 3.2 million Highest birth year - 1992 (4.2 million)1 in 5 has at least one im...
Q:  Movies playing in theaters during this generation’s birthyears include Rosemary’s Baby,  The Exorcist, and The Omen.  ...
A:X     5 points
Q: Movies playing in theatersduring this generation’s birth   years include Mr. Mom, Three Men and a Baby, and         Bab...
A:Millennial             5 points
Q:  A mixture of high self-esteem  and selective self-indulgencethat has repelled and fascinated   other generations gives...
A:Boomer         5 points
Q: Parents of this generation have paid up to $50,000 to purchasean ovum from an attractive, high-IQ student from a top un...
A:Millennial             5 points
Q: Social moments including the       sexual revolution,  consciousness movement,women’s movement, gay rights movement, an...
A:X     5 points
Q:This generation was raised inhomes with 50% more stuff in  weight than homes of just       20 years prior.              ...
A:Millennial             5 points
Q:This generation is team oriented, civic minded     and “special.”                     5 points
A:Millennial             5 points
Q:This generation has always seenits mission not as constructing a    society, but as justifying,purifying, and even sanct...
A:Boomer         5 points
Q:Surveyed in 8th and 10th grades, this generation indicated they  would rather spend time with friends than doing imagina...
A:Millennial             5 points
Q:Their critics call them smug,  narcissistic, puritanical,      and hypocritical.  Others describe them as distracted per...
A:Boomer         5 points
Q:  While this generation is the  most wanted, most watched over, and most programmed,  they’ve also witnessed thelargest ...
A:Millennial             5 points
Each generation rebels against anelder-built world and against thegeneration before it. Is that whyMillennials behave almo...
Each generation redirects society toits own inclinations. Each generation:1. solves problems facing the prior youth genera...
Boomers grew up when institutions felt too strong            and individuals too weak.  Millennials grew up when instituti...
Round TwoWho’s Next
Q:The first cohort of America’s15th or “next generation” is   being born now. Most   generational experts believe this eve...
A:9/11/2001            5 points
Q:This 15th or next generation isprimarily born to parents from       this generation.                          5 points
A:Generation X           5 points
Q:     True or False Though cautious to marry,Generation X is dedicated tomaintaining stable families,succeeding at a role...
A:True       5 points
Generations are shaped by their surroundingsand by the generations with which they interact.While being born, generations ...
Social Moments - a brief period in time (aboutone decade) during which people perceivethat historical events are radically...
Social Moments have created a predictivepattern of peer personality generationalbehaviors repeating itself throughoutAmeri...
Idealist - encounters a spiritual awakening while enteringadulthood and a secular crisis while entering elderhood.Reactive...
Idealists birth Civics.Reactives birth Adaptives.  Civics birth Idealists.Adaptives birth Reactives.      Rinse and Repeat.
THE REVOLUTIONARY CYCLEGeneration Name         Birth YearsAwakening - Idealist    1701-1723Liberty - Reactive      1724-17...
THE CIVIL WAR CYCLEGeneration Name           Birth YearsTranscendental - Idealist 1792-1821Gilded - Reactive         1822-...
THE GREAT POWER CYCLEGeneration Name       Birth YearsMissionary - Idealist 1860-1882Lost - Reactive       1883-1900G.I./G...
THE MILLENNIAL CYCLEGeneration Name           Birth YearsBoomer - Idealist         1943-1960Generation X - Reactive   1961...
SILENT > ADAPTIVE > 2001-?  15thHomeland oriGeneration
While the 15thgeneration is comprisedof your current childstudents, their parentsand the next generationof AFT leaders are...
As this Reactivegeneration reachesmidlife, they are:-playing to win, half expecting to lose;-accepting wide gaps in person...
Q:     True or FalseGeneration X is proud of itsability to cut through hype.                        10 points
A:            TrueCould that be why AdAge reports that we trust word of mouth at    90% and advertising at          only 1...
Q:Total number of Generation X?         72 million         42 million         76 million                        10 points
A:Total number of Generation X?    72 million (Boomers)          42 million   76 million (Millennials)                    ...
Q:       True or FalseWhile Silent Generation parents   disconnected from theirGeneration X children, today, as     grandp...
A:   True      (We call them“Boomerang” Grandparents.)                     10 points
Hovering Boomerparents of Millennialsare called Helicopterparents. The extremeones are calledBlackhawks.Generation X paren...
Q: Percentage of college freshmen in 1973 whose    parents held a college degree or higher:          mothers 20% fathers 3...
A: Percentage of college freshmen in 1973 whose    parents held a college degree or higher:          mothers 20% fathers 3...
Q:       True or False84% of college-bound freshmento residential campuses this fall    have never shared a room          ...
A:    True(According to The Chronicle of      Higher Education)                         15 points
Q:Average cumulative debt for   public university 2011     undergraduate?          $23, 227          $28,866          $32,...
A:Average cumulative debt for   public university 2011     undergraduate?          $23, 227          $28,866          $32,...
Q:     SPEED ROUNDWho’s next is determined bywhat’s been and what’s now.                    5 points each
Q:Besides Kaitlin, two of the mostpopular first-cohort Millennial    girl names are derived   from 1984 movie Splash.Name ...
A:   Madison or Hannah (Mermaid’s name and the lastname of actress who played her.)                          5 points
Q:      True or False An average of 4.1 billion textmessages are sent daily in the       United States.                   ...
A:   True(Teens send an average   of 3339 monthly.)                    5 points
Q:       True or False  In “Mommy Wars,” ABC news reports that more Generation Xwomen chose not to return to the workplace...
A:True       5 points
Q:      True or FalseThe 65-and-over population is   growing faster than the     nation’s birthrate.                      ...
A: True(9000-10,000 are turning 65 daily.)                             5 points
Q:       True or False As Boomers retire and manymove in with their children, yourschools might add and market      to “gr...
A:        True  (And they might arrive inmultigenerational Clanavan,Clan-a-wagon, or Clan-agon.)                        5 ...
Q:     True or False  Over 40% of births in thiscountry are to single women.                        5 points
A:True       5 points
Q:    True or False24% of employed people do all or some of their work         from home.                       5 points
A:True       5 points
Q:     True or FalseYour members are assaulteddaily by over 1000 marketing          messages.                        5 poi...
A: True(It’s actually more than 5000.)                          5 points
Q:     True or FalseThe average facebook user is  connected to 80 pages,     groups and events.                        5 p...
A:True       5 points
Q:      True or Falsefacebook generates 770 billion    page views per month.                         5 points
A:True       5 points
Q:    True or FalseThe average facebook user  generates 60 pieces of    content per month.                      5 points
A:False(It’s actually 90.)                      5 points
Q:       True or False  The average facebook userspends 10 hours and 43 minutes   monthly on the network.                 ...
A: FalseIt’s 15 hours and 33 minutes!                          5 points
The New York Times    reported that forMillennials, reliance and trust in nontraditionalsources (family, friends,  and net...
About MillennialsTeam OrientedTask OrientedCivic Oriented(not march on Washington way)Parents are in partnershipFeel they ...
Seven Steps for  Reaching Millennials1. Eliminate ambiguity2. Think of time as 24/7 resource3. Combine work with play4. Ma...
“What’s with these     young people!?”.
“What’s with these  young people!?”They out number you!What have you done forme lately?If they don’t like you they’llgo ar...
“What’s with these      OLD people!?”.
Your Bookshelf
Media and Resources                     Did You Know? Video     http://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related...
Media and Resources     YouthQuake (Millennial Values in Work)http://www.businessweek.com/magazine/content/08_03/b40670002...
Media and Resources             The Millennials are Cominghttp://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200....
www.slideshare.net/targetx/AFT2011      kallay@targetx.com
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Boomers, Xers, Millennials - Who's Next? PDF from July 10, 2011 AFT Teach Conference

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Transcript of "AFT 2011"

  1. 1. About Jeff andTargetX
  2. 2. Manage Expectations & Disclaimers Educate about American generationsOpen your mind about other generations Inspire you to educate members Encourage you to learn more Generations and generalizations Howe & Strauss Have fun!
  3. 3. “In America, each generation is a new people.” Alec de Tocqueville, 1830
  4. 4. Contestant #1 Harry Rodriquez
  5. 5. TextContestant #2 Brenda Smith
  6. 6. Contestant #3 Richard Franklin
  7. 7. Two RoundsEach round has questions worth 5, 10, and 15 points Speed Round questions are worth 5 points each
  8. 8. Round OneHere We Are
  9. 9. Q:A generation is a cohort group whose length approximates the span of a life and whose boundaries are fixed by a peer ________. 5 points
  10. 10. A:A generation is a cohort group whose length approximates the span of a life and whose boundaries are fixed by a peer personality. 5 points
  11. 11. Q:American generations average how many birth years? 18.9 23.4 28.7 5 points
  12. 12. A:American generations average how many birth years? 18.9 23.4 28.7 5 points
  13. 13. Q: Between 1701 and 2000 there have been _____“American” generations. 5 points
  14. 14. A: Between 1701 and 2000 there have been 14“American” generations. 5 points
  15. 15. THE REVOLUTIONARY CYCLEGeneration Name Birth YearsAwakening 1701-1723Liberty 1724-1741Republican 1742-1776Compromise 1777-1791
  16. 16. THE CIVIL WAR CYCLEGeneration Name Birth YearsTranscendental 1792-1821Gilded 1822-1842Progressive 1843-1859
  17. 17. THE GREAT POWER CYCLEGeneration Name Birth YearsMissionary 1860-1882Lost 1883-1900G.I./Greatest 1901-1924Silent 1925-1942
  18. 18. Q: THE MILLENNIAL CYCLEGeneration Name Birth Years 1943-1960 10 points
  19. 19. A: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960 10 points
  20. 20. Q: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960 1961-1981 10 points
  21. 21. A: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960Generation X 1961-1981 10 points
  22. 22. Q: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960Generation X 1961-1981 1982-2001 10 points
  23. 23. A: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960Generation X 1961-1981Millennials 1982-2001 10 points
  24. 24. In the 1930’s and 40’s, schools prepared the Silent Generation to be book smart corporate careerist.In the 1950’s and 60’s, schools prepared Boomersto be inner-driven, ideal-cultivating individualists. In the 1970’s and 80’s, schools prepared Xers to be street smart, free agent entrepreneurs.In the 1990’s and 00’s, schools prepared Millennials to be outer-driven, ideal-following team players.
  25. 25. Q: Boomers and Xers were raisedto be inner directed. Both weretaught with a curriculum and in an atmosphere that centered around the individual. In actuality this was a tactic to win the ___ war. 15 points
  26. 26. A: Boomers and Xers were raisedto be inner directed. Both weretaught with a curriculum and in an atmosphere that centered around the individual. In actuality this was a tactic to win the cold war. 15 points
  27. 27. Q: Generation X was raised on Sesame Street, which taughtchildren about their differences. First cohort Millennials wereraised on what TV character that taught how children are alike? 15 points
  28. 28. A:Barney (and friends). 15 points
  29. 29. Q: Millennials and their parents often refer to each other as “best friends.” What is another name for thishovering or attached parenting? 15 points
  30. 30. A:Helicopter Parents 15 points
  31. 31. Q: SPEED ROUND Tell us whether thegeneration described isBoomer, X, or Millennial. 5 points each
  32. 32. Q: They’re the largest, mostethnically diverse and least caucasian generation in American history. 5 points
  33. 33. A: Millennial Average birthrate - 3.2 million Highest birth year - 1992 (4.2 million)1 in 5 has at least one immigrant parent1 in 10 has at least one non-citizen parent 5 points
  34. 34. Q: Movies playing in theaters during this generation’s birthyears include Rosemary’s Baby, The Exorcist, and The Omen. 5 points
  35. 35. A:X 5 points
  36. 36. Q: Movies playing in theatersduring this generation’s birth years include Mr. Mom, Three Men and a Baby, and Baby Boom. 5 points
  37. 37. A:Millennial 5 points
  38. 38. Q: A mixture of high self-esteem and selective self-indulgencethat has repelled and fascinated other generations gives this generation a reputation for grating arrogance and for transcendent cultural wisdom. 5 points
  39. 39. A:Boomer 5 points
  40. 40. Q: Parents of this generation have paid up to $50,000 to purchasean ovum from an attractive, high-IQ student from a top university. 5 points
  41. 41. A:Millennial 5 points
  42. 42. Q: Social moments including the sexual revolution, consciousness movement,women’s movement, gay rights movement, and a high divorcerate peppered this generation’s childhood. 5 points
  43. 43. A:X 5 points
  44. 44. Q:This generation was raised inhomes with 50% more stuff in weight than homes of just 20 years prior. 5 points
  45. 45. A:Millennial 5 points
  46. 46. Q:This generation is team oriented, civic minded and “special.” 5 points
  47. 47. A:Millennial 5 points
  48. 48. Q:This generation has always seenits mission not as constructing a society, but as justifying,purifying, and even sanctifying it. 5 points
  49. 49. A:Boomer 5 points
  50. 50. Q:Surveyed in 8th and 10th grades, this generation indicated they would rather spend time with friends than doing imaginative tasks on their own. 5 points
  51. 51. A:Millennial 5 points
  52. 52. Q:Their critics call them smug, narcissistic, puritanical, and hypocritical. Others describe them as distracted perfectionists. 5 points
  53. 53. A:Boomer 5 points
  54. 54. Q: While this generation is the most wanted, most watched over, and most programmed, they’ve also witnessed thelargest separation of wealth in American history. 5 points
  55. 55. A:Millennial 5 points
  56. 56. Each generation rebels against anelder-built world and against thegeneration before it. Is that whyMillennials behave almost oppositeof Generation X?
  57. 57. Each generation redirects society toits own inclinations. Each generation:1. solves problems facing the prior youth generation (think Millennials and Generation X)2. corrects for the behavioral excesses it perceives in the current midlife generations (think Millennials and Boomers/Xers)3. fills the social role being vacated by the departing elder generation (think Millennials and G.I./Greatest)
  58. 58. Boomers grew up when institutions felt too strong and individuals too weak. Millennials grew up when institutions felt too weak and individuals too strong. Boomers grew up when rationalism ruled and spiritualism lay dormant. Millennials grew up when spiritualism ruled and rationalism lies dormant.
  59. 59. Round TwoWho’s Next
  60. 60. Q:The first cohort of America’s15th or “next generation” is being born now. Most generational experts believe this event was the start of their birth years. 5 points
  61. 61. A:9/11/2001 5 points
  62. 62. Q:This 15th or next generation isprimarily born to parents from this generation. 5 points
  63. 63. A:Generation X 5 points
  64. 64. Q: True or False Though cautious to marry,Generation X is dedicated tomaintaining stable families,succeeding at a role many of their parents did not. 5 points
  65. 65. A:True 5 points
  66. 66. Generations are shaped by their surroundingsand by the generations with which they interact.While being born, generations become history.As they age they make history. The historythey make impacts current and futuregenerations. This is called a Social Moment.
  67. 67. Social Moments - a brief period in time (aboutone decade) during which people perceivethat historical events are radically alteringtheir social environment and lives.1. Secular Crisis - when society focuses on reordering the outer world of institutions and public behavior.2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior.
  68. 68. Social Moments have created a predictivepattern of peer personality generationalbehaviors repeating itself throughoutAmerican history.Idealist, Reactive, Civic and Adaptive.
  69. 69. Idealist - encounters a spiritual awakening while enteringadulthood and a secular crisis while entering elderhood.Reactive - encounters a spiritual awakening while enteringyouth, and a secular crisis while entering midlife.Civic - encounters a secular crisis while entering adulthood,and a spiritual awakening while entering elderhood.Adaptive - encounters a secular crisis while entering youthand a spiritual awakening while entering midlife.
  70. 70. Idealists birth Civics.Reactives birth Adaptives. Civics birth Idealists.Adaptives birth Reactives. Rinse and Repeat.
  71. 71. THE REVOLUTIONARY CYCLEGeneration Name Birth YearsAwakening - Idealist 1701-1723Liberty - Reactive 1724-1741Republican - Civic 1742-1776Compromise - Adaptive 1777-1791
  72. 72. THE CIVIL WAR CYCLEGeneration Name Birth YearsTranscendental - Idealist 1792-1821Gilded - Reactive 1822-1842Progressive - Adaptive 1843-1859
  73. 73. THE GREAT POWER CYCLEGeneration Name Birth YearsMissionary - Idealist 1860-1882Lost - Reactive 1883-1900G.I./Greatest - Civic 1901-1924Silent - Adaptive 1925-1942
  74. 74. THE MILLENNIAL CYCLEGeneration Name Birth YearsBoomer - Idealist 1943-1960Generation X - Reactive 1961-1981Millennial - Civic 1982-200015th - Adaptive 2001-?
  75. 75. SILENT > ADAPTIVE > 2001-? 15thHomeland oriGeneration
  76. 76. While the 15thgeneration is comprisedof your current childstudents, their parentsand the next generationof AFT leaders are fromGeneration X.
  77. 77. As this Reactivegeneration reachesmidlife, they are:-playing to win, half expecting to lose;-accepting wide gaps in personal outcomes and sex roles;-becoming cautious in family life and gradually mellowing in personality.
  78. 78. Q: True or FalseGeneration X is proud of itsability to cut through hype. 10 points
  79. 79. A: TrueCould that be why AdAge reports that we trust word of mouth at 90% and advertising at only 10-40%. 10 points
  80. 80. Q:Total number of Generation X? 72 million 42 million 76 million 10 points
  81. 81. A:Total number of Generation X? 72 million (Boomers) 42 million 76 million (Millennials) 10 points
  82. 82. Q: True or FalseWhile Silent Generation parents disconnected from theirGeneration X children, today, as grandparents, they’re connected. 10 points
  83. 83. A: True (We call them“Boomerang” Grandparents.) 10 points
  84. 84. Hovering Boomerparents of Millennialsare called Helicopterparents. The extremeones are calledBlackhawks.Generation X parents aremore Stealth in theirbehavior.
  85. 85. Q: Percentage of college freshmen in 1973 whose parents held a college degree or higher: mothers 20% fathers 32%Today the % who hold a college degree or higher: mothers 30% fathers 35% mothers 35% fathers 38% mothers 41% fathers 44% 15 points
  86. 86. A: Percentage of college freshmen in 1973 whose parents held a college degree or higher: mothers 20% fathers 32%Today the % who hold a college degree or higher: mothers 30% fathers 35% mothers 35% fathers 38% mothers 41% fathers 44% 15 points
  87. 87. Q: True or False84% of college-bound freshmento residential campuses this fall have never shared a room with a sibling. 15 points
  88. 88. A: True(According to The Chronicle of Higher Education) 15 points
  89. 89. Q:Average cumulative debt for public university 2011 undergraduate? $23, 227 $28,866 $32,328 15 points
  90. 90. A:Average cumulative debt for public university 2011 undergraduate? $23, 227 $28,866 $32,328 15 points
  91. 91. Q: SPEED ROUNDWho’s next is determined bywhat’s been and what’s now. 5 points each
  92. 92. Q:Besides Kaitlin, two of the mostpopular first-cohort Millennial girl names are derived from 1984 movie Splash.Name one of these two names. 5 points
  93. 93. A: Madison or Hannah (Mermaid’s name and the lastname of actress who played her.) 5 points
  94. 94. Q: True or False An average of 4.1 billion textmessages are sent daily in the United States. 5 points
  95. 95. A: True(Teens send an average of 3339 monthly.) 5 points
  96. 96. Q: True or False In “Mommy Wars,” ABC news reports that more Generation Xwomen chose not to return to the workplace after having a baby. 5 points
  97. 97. A:True 5 points
  98. 98. Q: True or FalseThe 65-and-over population is growing faster than the nation’s birthrate. 5 points
  99. 99. A: True(9000-10,000 are turning 65 daily.) 5 points
  100. 100. Q: True or False As Boomers retire and manymove in with their children, yourschools might add and market to “grandstudents”. 5 points
  101. 101. A: True (And they might arrive inmultigenerational Clanavan,Clan-a-wagon, or Clan-agon.) 5 points
  102. 102. Q: True or False Over 40% of births in thiscountry are to single women. 5 points
  103. 103. A:True 5 points
  104. 104. Q: True or False24% of employed people do all or some of their work from home. 5 points
  105. 105. A:True 5 points
  106. 106. Q: True or FalseYour members are assaulteddaily by over 1000 marketing messages. 5 points
  107. 107. A: True(It’s actually more than 5000.) 5 points
  108. 108. Q: True or FalseThe average facebook user is connected to 80 pages, groups and events. 5 points
  109. 109. A:True 5 points
  110. 110. Q: True or Falsefacebook generates 770 billion page views per month. 5 points
  111. 111. A:True 5 points
  112. 112. Q: True or FalseThe average facebook user generates 60 pieces of content per month. 5 points
  113. 113. A:False(It’s actually 90.) 5 points
  114. 114. Q: True or False The average facebook userspends 10 hours and 43 minutes monthly on the network. 5 points
  115. 115. A: FalseIt’s 15 hours and 33 minutes! 5 points
  116. 116. The New York Times reported that forMillennials, reliance and trust in nontraditionalsources (family, friends, and networks they’ve created) has a much greater influence thantraditional advertising.
  117. 117. About MillennialsTeam OrientedTask OrientedCivic Oriented(not march on Washington way)Parents are in partnershipFeel they have already paidtheir dues
  118. 118. Seven Steps for Reaching Millennials1. Eliminate ambiguity2. Think of time as 24/7 resource3. Combine work with play4. Make it worthwhile5. Handle with care (mentor)6. Play to their strengths7. Groupthink
  119. 119. “What’s with these young people!?”.
  120. 120. “What’s with these young people!?”They out number you!What have you done forme lately?If they don’t like you they’llgo around you.Want to be for somethingnot against something.
  121. 121. “What’s with these OLD people!?”.
  122. 122. Your Bookshelf
  123. 123. Media and Resources Did You Know? Video http://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related Web 2.0 Video http://www.youtube.com/watch?v=6gmP4nkeOE0E Pew Internet Researchhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  124. 124. Media and Resources YouthQuake (Millennial Values in Work)http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm? chan=magazine+channel_top+stories Scenes From A Culture Clash http://www.fastcompany.com/magazine/102/culture-clash.html Get The Best Out Of Millennials http://www.adage.com/talentworks/article?article_id=124891
  125. 125. Media and Resources The Millennials are Cominghttp://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml Employee Evolution - Millennials at Work http://www.employeeevolution.com/ TargetX iThink Blog http://.targetx.com/ithink
  126. 126. www.slideshare.net/targetx/AFT2011 kallay@targetx.com
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