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Boomers, Xers, Millennials - Who's Next? PDF from July 10, 2011 AFT Teach Conference

Boomers, Xers, Millennials - Who's Next? PDF from July 10, 2011 AFT Teach Conference

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AFT 2011 Presentation Transcript

  • 1. About Jeff andTargetX
  • 2. Manage Expectations & Disclaimers Educate about American generationsOpen your mind about other generations Inspire you to educate members Encourage you to learn more Generations and generalizations Howe & Strauss Have fun!
  • 3. “In America, each generation is a new people.” Alec de Tocqueville, 1830
  • 4. Contestant #1 Harry Rodriquez
  • 5. TextContestant #2 Brenda Smith
  • 6. Contestant #3 Richard Franklin
  • 7. Two RoundsEach round has questions worth 5, 10, and 15 points Speed Round questions are worth 5 points each
  • 8. Round OneHere We Are
  • 9. Q:A generation is a cohort group whose length approximates the span of a life and whose boundaries are fixed by a peer ________. 5 points
  • 10. A:A generation is a cohort group whose length approximates the span of a life and whose boundaries are fixed by a peer personality. 5 points
  • 11. Q:American generations average how many birth years? 18.9 23.4 28.7 5 points
  • 12. A:American generations average how many birth years? 18.9 23.4 28.7 5 points
  • 13. Q: Between 1701 and 2000 there have been _____“American” generations. 5 points
  • 14. A: Between 1701 and 2000 there have been 14“American” generations. 5 points
  • 15. THE REVOLUTIONARY CYCLEGeneration Name Birth YearsAwakening 1701-1723Liberty 1724-1741Republican 1742-1776Compromise 1777-1791
  • 16. THE CIVIL WAR CYCLEGeneration Name Birth YearsTranscendental 1792-1821Gilded 1822-1842Progressive 1843-1859
  • 17. THE GREAT POWER CYCLEGeneration Name Birth YearsMissionary 1860-1882Lost 1883-1900G.I./Greatest 1901-1924Silent 1925-1942
  • 18. Q: THE MILLENNIAL CYCLEGeneration Name Birth Years 1943-1960 10 points
  • 19. A: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960 10 points
  • 20. Q: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960 1961-1981 10 points
  • 21. A: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960Generation X 1961-1981 10 points
  • 22. Q: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960Generation X 1961-1981 1982-2001 10 points
  • 23. A: THE MILLENNIAL CYCLEGeneration Name Birth YearsBaby Boomer 1943-1960Generation X 1961-1981Millennials 1982-2001 10 points
  • 24. In the 1930’s and 40’s, schools prepared the Silent Generation to be book smart corporate careerist.In the 1950’s and 60’s, schools prepared Boomersto be inner-driven, ideal-cultivating individualists. In the 1970’s and 80’s, schools prepared Xers to be street smart, free agent entrepreneurs.In the 1990’s and 00’s, schools prepared Millennials to be outer-driven, ideal-following team players.
  • 25. Q: Boomers and Xers were raisedto be inner directed. Both weretaught with a curriculum and in an atmosphere that centered around the individual. In actuality this was a tactic to win the ___ war. 15 points
  • 26. A: Boomers and Xers were raisedto be inner directed. Both weretaught with a curriculum and in an atmosphere that centered around the individual. In actuality this was a tactic to win the cold war. 15 points
  • 27. Q: Generation X was raised on Sesame Street, which taughtchildren about their differences. First cohort Millennials wereraised on what TV character that taught how children are alike? 15 points
  • 28. A:Barney (and friends). 15 points
  • 29. Q: Millennials and their parents often refer to each other as “best friends.” What is another name for thishovering or attached parenting? 15 points
  • 30. A:Helicopter Parents 15 points
  • 31. Q: SPEED ROUND Tell us whether thegeneration described isBoomer, X, or Millennial. 5 points each
  • 32. Q: They’re the largest, mostethnically diverse and least caucasian generation in American history. 5 points
  • 33. A: Millennial Average birthrate - 3.2 million Highest birth year - 1992 (4.2 million)1 in 5 has at least one immigrant parent1 in 10 has at least one non-citizen parent 5 points
  • 34. Q: Movies playing in theaters during this generation’s birthyears include Rosemary’s Baby, The Exorcist, and The Omen. 5 points
  • 35. A:X 5 points
  • 36. Q: Movies playing in theatersduring this generation’s birth years include Mr. Mom, Three Men and a Baby, and Baby Boom. 5 points
  • 37. A:Millennial 5 points
  • 38. Q: A mixture of high self-esteem and selective self-indulgencethat has repelled and fascinated other generations gives this generation a reputation for grating arrogance and for transcendent cultural wisdom. 5 points
  • 39. A:Boomer 5 points
  • 40. Q: Parents of this generation have paid up to $50,000 to purchasean ovum from an attractive, high-IQ student from a top university. 5 points
  • 41. A:Millennial 5 points
  • 42. Q: Social moments including the sexual revolution, consciousness movement,women’s movement, gay rights movement, and a high divorcerate peppered this generation’s childhood. 5 points
  • 43. A:X 5 points
  • 44. Q:This generation was raised inhomes with 50% more stuff in weight than homes of just 20 years prior. 5 points
  • 45. A:Millennial 5 points
  • 46. Q:This generation is team oriented, civic minded and “special.” 5 points
  • 47. A:Millennial 5 points
  • 48. Q:This generation has always seenits mission not as constructing a society, but as justifying,purifying, and even sanctifying it. 5 points
  • 49. A:Boomer 5 points
  • 50. Q:Surveyed in 8th and 10th grades, this generation indicated they would rather spend time with friends than doing imaginative tasks on their own. 5 points
  • 51. A:Millennial 5 points
  • 52. Q:Their critics call them smug, narcissistic, puritanical, and hypocritical. Others describe them as distracted perfectionists. 5 points
  • 53. A:Boomer 5 points
  • 54. Q: While this generation is the most wanted, most watched over, and most programmed, they’ve also witnessed thelargest separation of wealth in American history. 5 points
  • 55. A:Millennial 5 points
  • 56. Each generation rebels against anelder-built world and against thegeneration before it. Is that whyMillennials behave almost oppositeof Generation X?
  • 57. Each generation redirects society toits own inclinations. Each generation:1. solves problems facing the prior youth generation (think Millennials and Generation X)2. corrects for the behavioral excesses it perceives in the current midlife generations (think Millennials and Boomers/Xers)3. fills the social role being vacated by the departing elder generation (think Millennials and G.I./Greatest)
  • 58. Boomers grew up when institutions felt too strong and individuals too weak. Millennials grew up when institutions felt too weak and individuals too strong. Boomers grew up when rationalism ruled and spiritualism lay dormant. Millennials grew up when spiritualism ruled and rationalism lies dormant.
  • 59. Round TwoWho’s Next
  • 60. Q:The first cohort of America’s15th or “next generation” is being born now. Most generational experts believe this event was the start of their birth years. 5 points
  • 61. A:9/11/2001 5 points
  • 62. Q:This 15th or next generation isprimarily born to parents from this generation. 5 points
  • 63. A:Generation X 5 points
  • 64. Q: True or False Though cautious to marry,Generation X is dedicated tomaintaining stable families,succeeding at a role many of their parents did not. 5 points
  • 65. A:True 5 points
  • 66. Generations are shaped by their surroundingsand by the generations with which they interact.While being born, generations become history.As they age they make history. The historythey make impacts current and futuregenerations. This is called a Social Moment.
  • 67. Social Moments - a brief period in time (aboutone decade) during which people perceivethat historical events are radically alteringtheir social environment and lives.1. Secular Crisis - when society focuses on reordering the outer world of institutions and public behavior.2. Spiritual Awakening - when society focuses on changing the inner world of values and personal behavior.
  • 68. Social Moments have created a predictivepattern of peer personality generationalbehaviors repeating itself throughoutAmerican history.Idealist, Reactive, Civic and Adaptive.
  • 69. Idealist - encounters a spiritual awakening while enteringadulthood and a secular crisis while entering elderhood.Reactive - encounters a spiritual awakening while enteringyouth, and a secular crisis while entering midlife.Civic - encounters a secular crisis while entering adulthood,and a spiritual awakening while entering elderhood.Adaptive - encounters a secular crisis while entering youthand a spiritual awakening while entering midlife.
  • 70. Idealists birth Civics.Reactives birth Adaptives. Civics birth Idealists.Adaptives birth Reactives. Rinse and Repeat.
  • 71. THE REVOLUTIONARY CYCLEGeneration Name Birth YearsAwakening - Idealist 1701-1723Liberty - Reactive 1724-1741Republican - Civic 1742-1776Compromise - Adaptive 1777-1791
  • 72. THE CIVIL WAR CYCLEGeneration Name Birth YearsTranscendental - Idealist 1792-1821Gilded - Reactive 1822-1842Progressive - Adaptive 1843-1859
  • 73. THE GREAT POWER CYCLEGeneration Name Birth YearsMissionary - Idealist 1860-1882Lost - Reactive 1883-1900G.I./Greatest - Civic 1901-1924Silent - Adaptive 1925-1942
  • 74. THE MILLENNIAL CYCLEGeneration Name Birth YearsBoomer - Idealist 1943-1960Generation X - Reactive 1961-1981Millennial - Civic 1982-200015th - Adaptive 2001-?
  • 75. SILENT > ADAPTIVE > 2001-? 15thHomeland oriGeneration
  • 76. While the 15thgeneration is comprisedof your current childstudents, their parentsand the next generationof AFT leaders are fromGeneration X.
  • 77. As this Reactivegeneration reachesmidlife, they are:-playing to win, half expecting to lose;-accepting wide gaps in personal outcomes and sex roles;-becoming cautious in family life and gradually mellowing in personality.
  • 78. Q: True or FalseGeneration X is proud of itsability to cut through hype. 10 points
  • 79. A: TrueCould that be why AdAge reports that we trust word of mouth at 90% and advertising at only 10-40%. 10 points
  • 80. Q:Total number of Generation X? 72 million 42 million 76 million 10 points
  • 81. A:Total number of Generation X? 72 million (Boomers) 42 million 76 million (Millennials) 10 points
  • 82. Q: True or FalseWhile Silent Generation parents disconnected from theirGeneration X children, today, as grandparents, they’re connected. 10 points
  • 83. A: True (We call them“Boomerang” Grandparents.) 10 points
  • 84. Hovering Boomerparents of Millennialsare called Helicopterparents. The extremeones are calledBlackhawks.Generation X parents aremore Stealth in theirbehavior.
  • 85. Q: Percentage of college freshmen in 1973 whose parents held a college degree or higher: mothers 20% fathers 32%Today the % who hold a college degree or higher: mothers 30% fathers 35% mothers 35% fathers 38% mothers 41% fathers 44% 15 points
  • 86. A: Percentage of college freshmen in 1973 whose parents held a college degree or higher: mothers 20% fathers 32%Today the % who hold a college degree or higher: mothers 30% fathers 35% mothers 35% fathers 38% mothers 41% fathers 44% 15 points
  • 87. Q: True or False84% of college-bound freshmento residential campuses this fall have never shared a room with a sibling. 15 points
  • 88. A: True(According to The Chronicle of Higher Education) 15 points
  • 89. Q:Average cumulative debt for public university 2011 undergraduate? $23, 227 $28,866 $32,328 15 points
  • 90. A:Average cumulative debt for public university 2011 undergraduate? $23, 227 $28,866 $32,328 15 points
  • 91. Q: SPEED ROUNDWho’s next is determined bywhat’s been and what’s now. 5 points each
  • 92. Q:Besides Kaitlin, two of the mostpopular first-cohort Millennial girl names are derived from 1984 movie Splash.Name one of these two names. 5 points
  • 93. A: Madison or Hannah (Mermaid’s name and the lastname of actress who played her.) 5 points
  • 94. Q: True or False An average of 4.1 billion textmessages are sent daily in the United States. 5 points
  • 95. A: True(Teens send an average of 3339 monthly.) 5 points
  • 96. Q: True or False In “Mommy Wars,” ABC news reports that more Generation Xwomen chose not to return to the workplace after having a baby. 5 points
  • 97. A:True 5 points
  • 98. Q: True or FalseThe 65-and-over population is growing faster than the nation’s birthrate. 5 points
  • 99. A: True(9000-10,000 are turning 65 daily.) 5 points
  • 100. Q: True or False As Boomers retire and manymove in with their children, yourschools might add and market to “grandstudents”. 5 points
  • 101. A: True (And they might arrive inmultigenerational Clanavan,Clan-a-wagon, or Clan-agon.) 5 points
  • 102. Q: True or False Over 40% of births in thiscountry are to single women. 5 points
  • 103. A:True 5 points
  • 104. Q: True or False24% of employed people do all or some of their work from home. 5 points
  • 105. A:True 5 points
  • 106. Q: True or FalseYour members are assaulteddaily by over 1000 marketing messages. 5 points
  • 107. A: True(It’s actually more than 5000.) 5 points
  • 108. Q: True or FalseThe average facebook user is connected to 80 pages, groups and events. 5 points
  • 109. A:True 5 points
  • 110. Q: True or Falsefacebook generates 770 billion page views per month. 5 points
  • 111. A:True 5 points
  • 112. Q: True or FalseThe average facebook user generates 60 pieces of content per month. 5 points
  • 113. A:False(It’s actually 90.) 5 points
  • 114. Q: True or False The average facebook userspends 10 hours and 43 minutes monthly on the network. 5 points
  • 115. A: FalseIt’s 15 hours and 33 minutes! 5 points
  • 116. The New York Times reported that forMillennials, reliance and trust in nontraditionalsources (family, friends, and networks they’ve created) has a much greater influence thantraditional advertising.
  • 117. About MillennialsTeam OrientedTask OrientedCivic Oriented(not march on Washington way)Parents are in partnershipFeel they have already paidtheir dues
  • 118. Seven Steps for Reaching Millennials1. Eliminate ambiguity2. Think of time as 24/7 resource3. Combine work with play4. Make it worthwhile5. Handle with care (mentor)6. Play to their strengths7. Groupthink
  • 119. “What’s with these young people!?”.
  • 120. “What’s with these young people!?”They out number you!What have you done forme lately?If they don’t like you they’llgo around you.Want to be for somethingnot against something.
  • 121. “What’s with these OLD people!?”.
  • 122. Your Bookshelf
  • 123. Media and Resources Did You Know? Video http://www.youtube.com/watch?v=PHmwZ96_Gos&feature=related Web 2.0 Video http://www.youtube.com/watch?v=6gmP4nkeOE0E Pew Internet Researchhttp://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx
  • 124. Media and Resources YouthQuake (Millennial Values in Work)http://www.businessweek.com/magazine/content/08_03/b4067000290367.htm? chan=magazine+channel_top+stories Scenes From A Culture Clash http://www.fastcompany.com/magazine/102/culture-clash.html Get The Best Out Of Millennials http://www.adage.com/talentworks/article?article_id=124891
  • 125. Media and Resources The Millennials are Cominghttp://www.cbsnews.com/stories/2007/11/08/60minutes/main3475200.shtml Employee Evolution - Millennials at Work http://www.employeeevolution.com/ TargetX iThink Blog http://.targetx.com/ithink
  • 126. www.slideshare.net/targetx/AFT2011 kallay@targetx.com