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Search Engine Optimization Strategies
 

Search Engine Optimization Strategies

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    Search Engine Optimization Strategies Search Engine Optimization Strategies Presentation Transcript

    • The Search Engine Strategies The Player’s Perspective http://www.targetseo.com http://www.targetse o.com
    • What’s in a Name !
      • SEARCH – it’s very well named, since
      • You are always searching for
      • The right solution
      • The winning position
      http://www.targetseo.com
    • It’s a Game
      • Search is a game because
      • They say there are rules to follow, and penalties too!
      • One day you’re on top, the next you’re a flop
      • When you think you’ve achieved a goal, the goal posts move
      http://www.targetseo.com
    • The Organic Game
      • Equations, formulae….secret codes?
      • Like an enthu student, you leap right in!
      • The results
      • Nothing
      • A trickle
      • A flood
      • But hang on, is this all there is?
      http://www.targetseo.com
    • Pay and Play
      • Guaranteed placement
      • High visibility
      • High OTS – Opportunity to Sell
      • Seems like a dream!
      http://www.targetseo.com
    • The Search…Bazaar
      • She searched for something – something SPECIFIC, right?
      • Or did she ask for 1,039,489 more things than she needs?
      • Is this a bazaar, where the brightest, loudest, flashiest, most persistent seller grabs attention
      • Perhaps it is!
      http://www.targetseo.com
    • The eyeball grabbing game
      • FREE! FREE!
      • Best
      • C H E A P E S T
      • 10001 WAYS…
      http://www.targetseo.com
    • What game are we in?
      • The attention game?
      • Or the selling game?
      • And what about the brand building game?
      • The customer loyalty game?
      http://www.targetseo.com
    • Let’s change the Game
      • Let’s build relationships with searchers
      • Let’s communicate experiences
      • Let’s fade the lines between the bazaar
      • (search engine) and the brand store (website)
      • Let’s use tech to mint customers!
      • (Money will follow)
      http://www.targetseo.com
    • How to change the Game!
      • At risk of telling the Eskimos how to build a better Igloo….
      http://www.targetseo.com
    • The Player turns Rule Maker
      • Premium search.... make searchers pay!
      • Banking previous search results….and updating them
      • Success being measured by relevance, not numbers
      • Separating the brand from the bazaar
      • Link results to relevant marketer metrics
      • Embrace loyalty marketing...
      • Make search a multimedia, multi-dimensional
      • marketing tool
      http://www.targetseo.com
      • Targetseo.com – leading SEO Company in India provides SEO Services – Organic Search Engine Optimization, Search Engine Marketing, Social Media Optimization and Link Building Services
      • http://www.targetseo.com [email_address]
      http://www.targetseo.com